The verdict in three sentences
For a luxury property developer in Doha, a local agency usually quotes QAR 40,000 to 120,000 (about USD 11,000 to 33,000) for the website, often without 3D renderings or video. Kolonell applies a fixed dollar grid: USD 2,900 (Starter), USD 4,900 (Growth) and USD 8,900 (Premium), with a project manager reachable in Gulf hours, native English or French copywriting, delivery in 3 to 4 weeks (Premium 4 to 6) and 3 months of support. In this business the item that swings the bill is not the site: it is the project visuals, the Arabic translation and the legal review of off-plan sales wording.
Doha market prices against a fixed grid
Local figures are a 2026 ballpark from typical local agency quotes. The riyal is pegged to the dollar (about QAR 3.64 to USD 1), so conversions are approximate but reliable.
| Provider | 2026 ballpark | In USD (approx.) | Strength | Common limit |
|---|---|---|---|---|
| Freelancer | QAR 10,000 to 30,000 | USD 2,700 to 8,200 | Low entry cost | No strategy, little follow-up |
| Local agency | QAR 40,000 to 120,000 | USD 11,000 to 33,000 | Native Arabic, on-site meetings | 3D visuals charged extra |
| High-end agency | QAR 150,000 to 400,000 | USD 41,000 to 110,000 | Video production, launch campaign | 3 to 6 month timelines |
| Kolonell Starter | Fixed grid | USD 2,900 | Polished launch page for a single project | No portfolio of developments |
| Kolonell Growth | Fixed grid | USD 4,900 | Several projects, floor plans, availability, news | Integrations on quote |
| Kolonell Premium | Fixed grid | USD 8,900 | The multilingual tier, languages and right-to-left layout set in the quote | Project visuals supplied by your architects or a 3D studio |
Included in every tier: a project manager in your time zone, native copywriting, delivery in 3 to 4 weeks (Premium 4 to 6) and 3 months of support. On quote: availability sync with your CRM, buyer area, embedded virtual tour, unit reservation tool. Everything is detailed on the international offer.
What a luxury buyer wants to check before calling
Qatari buyers, expatriate residents, Gulf investors and international brokers judge a developer on evidence. The site must give them, without exaggeration:
- Delivered projects, with real handover dates, and nothing else.
- Architecture and location: architect, materials, views, access, district (for instance Lusail or The Pearl where that is the case).
- Renderings clearly labelled as artist's impressions, kept apart from construction photos.
- Floor plans and availability by unit type, kept current, with the update date visible.
- The ownership framework: if the project sits in an area open to foreign buyers, explain it factually and refer to your advisers.
- Fast contact: short form, direct number, a reply time stated in hours.
Never an invented rental yield, never units "almost sold out" without reality behind it. Off-plan marketing and brokerage are regulated in Qatar, and Law No. 13 of 2016 protects personal data, with QFC rules of its own for entities registered there. Have your wording reviewed by your adviser. This is not legal advice.
As a reference, Kolonell built the website of Orven Properties, a real estate company in Dubai (orvenproperties.com): an example of what we deliver for the sector, with no performance figures to share.
Three-year total cost: local agency or fixed grid?
Third-party items weigh as much as the site. Amounts outside the Kolonell grid are market assumptions, in approximate USD.
| Item over 3 years | Local agency | Kolonell Growth | Kolonell Premium |
|---|---|---|---|
| Website build | 11,000 to 33,000 | 4,900 | 8,900 |
| 3D renderings and photos (third party, market assumption) | 6,000 to 18,000 | 6,000 to 18,000 | 6,000 to 18,000 |
| Arabic translation (market assumption) | Often included | 1,500 to 3,500 (third party) | 1,500 to 3,500 (third party or set in the quote) |
| Legal review of sales wording (third party) | 1,000 to 3,000 | 1,000 to 3,000 | 1,000 to 3,000 |
| Hosting (market assumption) | 900 to 1,800 | 900 to 1,800 | 900 to 1,800 |
| Maintenance (market assumption, USD 200 to 500 a month) | 7,200 to 18,000 | 6,600 to 16,500 | 6,600 to 16,500 |
| Indicative total | 26,100 to 73,800 | 20,900 to 47,700 | 24,900 to 51,700 |
At Kolonell, maintenance after the 3 included months is on quote: the line above only serves the comparison. Integrations (CRM, availability feeds) are on quote everywhere.
When the local agency is still the better choice, and what to ask it
A Doha agency makes sense if you are launching a full campaign (outdoor, exhibitions, launch event) run by the same team, if your staff want to work in Arabic day to day, or if the site must connect to your sales CRM from day one. If your priority is a credible project site, ready before the sales launch, the fixed grid shortens the decision.
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Questions to ask every provider: are artist's impressions included, and how many? Who updates unit availability? Does the Arabic scope cover floor plans and brochures? Who owns the domain and the files? What is the monthly cost after launch?
Mini case study
Illustrative example: "Lusail Heights Developments" is launching a residential tower and asks for two quotes. The local agency proposes QAR 110,000, about USD 30,200, Arabic translation included but 3D renderings extra.
Kolonell Premium option: USD 8,900 + 12 renderings at USD 900 (USD 10,800) + Arabic translation USD 2,500 + legal review USD 1,500 = USD 23,700. If the local agency adds the same 12 renderings, its total reaches about USD 41,000. With Growth instead of Premium: 4,900 + 10,800 + 2,500 + 1,500 = USD 19,700.
FAQ
How long does it take to put a new project's website live?
Allow 3 to 4 weeks on Growth and 4 to 6 weeks on Premium. 3D renderings often take a studio 3 to 5 weeks: commission them in parallel.
Can we display unit prices?
It is a commercial choice. Many developers show a "from" price per unit type and keep the detail for meetings, which often improves the quality of enquiries.
Can unit availability update itself?
Yes, through a connection to your CRM or a management sheet, but that integration is on quote. Without it, a 10-minute manual update each week is enough for a mid-sized project.
Do we need one site per project?
Not necessarily. A brand site with one page per project is often enough up to 3 or 4 developments, and the USD 4,900 Growth tier covers that structure.
Are 3D visuals included?
No: they come from your architects or a specialist studio, at around USD 500 to 1,500 per image as a market assumption. We integrate them and label them as artist's impressions.
Let's scope your project. Number of developments, a tier between USD 4,900 and 8,900, the Arabic scope and your sales launch date: it all fits in a single quote. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
