The verdict in three sentences
For a fertility clinic in Singapore, a new website costs a 2026 ballpark of SGD 5,000 with a freelancer to more than SGD 100,000 with a premium agency, against a fixed Kolonell grid of USD 2,900, 4,900 or 8,900. The real cost also includes advertising compliance review, translations and health data protection, which weigh heavily in this sector. A site that earns consultations explains treatments, costs, public support and the patient journey honestly, and never promises a pregnancy.
What the site must establish before the first consultation
A couple considering IVF, or a woman looking into egg freezing, reads at length, often several times, before daring to book. The site must answer intimate questions with precision and restraint.
- The team: reproductive medicine specialists, embryologists, counsellors, with real qualifications.
- Treatments: fertility assessment, IUI, IVF and ICSI, egg and embryo freezing, within the limits allowed by local regulation.
- Outcomes: only official or verifiable data, with the method explained (age, cycle type, period). No invented rates, no flattering comparisons.
- Costs: ranges per stage, what is included, and public schemes such as co-funding and Medisave use for eligible patients, presented according to official rules.
- The journey: stages, timelines, number of visits, emotional support.
- Getting in touch: a discreet consultation request with minimal data.
Healthcare service advertising is regulated by the Ministry of Health, and patient testimonials are tightly restricted: check the current rules before launch. The PDPA applies to the data you collect, overseen by the PDPC: a form should not ask for detailed medical history. This is not legal advice.
Website cost: local agencies and a fixed grid
Local SGD amounts converted to USD at roughly SGD 1.30 per USD, 2026 ballpark based on typical local agency quotes. Kolonell prices are fixed, in USD.
| Provider | Local price (SGD) | Approximate equivalent (USD) | Typical timeline |
|---|---|---|---|
| Freelancer | 5,000 to 15,000 | 3,800 to 11,500 | 4 to 8 weeks |
| Local agency | 15,000 to 45,000 | 11,500 to 34,600 | 2 to 4 months |
| Premium healthcare agency | 50,000 to 120,000 | 38,500 to 92,300 | 3 to 6 months |
| Kolonell Starter | Not applicable | 2,900 | 3 to 4 weeks |
| Kolonell Growth | Not applicable | 4,900 | 3 to 4 weeks |
| Kolonell Premium | Not applicable | 8,900 | 4 to 6 weeks |
Every Kolonell tier includes a project manager reachable on Singapore time, native English copywriting and 3 months of support. Starter covers a clear, credible presence; Growth adds more detailed treatment pages, a blog and an SEO structure; Premium is the multilingual tier, with languages set in the quote, useful for a local and regional patient base. Patient areas, results portals and medical record integrations are on quote. See the international offer.
Hidden costs and the 3-year total
| Item over 36 months (USD) | Local agency at SGD 35,000 | Kolonell Growth |
|---|---|---|
| Build | About 26,900 | 4,900 |
| Photography of team and laboratory | 2,000 | 2,000 |
| Advertising and legal compliance review | 1,500 | 1,500 |
| Maintenance | Market assumption: 300 × 36 = 10,800 | 3 months included, then on quote; market assumption: 300 × 33 = 9,900 |
| Hosting, secure forms, tools | Market assumption: 60 × 36 = 2,160 | Market assumption: 2,160 |
| Estimated total | 43,360 | 20,460 |
Add where relevant: professional translation into Chinese, Malay or Bahasa Indonesia (about USD 0.10 to 0.20 per word), a third-party cost; bespoke medical illustrations; a laboratory introduction video.
When a Singapore agency is the better choice
A local agency may be preferable if your clinic qualifies for a public co-funding scheme reserved for pre-approved local solutions, if you want a team on site for a laboratory shoot, or if the site must be integrated from day one with your patient record system. In those cases, have both options priced on the same scope.
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Questions to ask: who approves outcome claims, and from which source? Where is form data hosted and who can access it? Are the site and accounts in your name? Which WCAG level is targeted? What does a new treatment page cost after launch?
Mini case study
Illustrative example: Marina Fertility Partners, a Novena clinic that also sees patients from Indonesia and Vietnam, receives a local quote of SGD 40,000, about USD 30,800. It picks Kolonell Premium at USD 8,900, the multilingual tier. It has 8,000 words translated into two languages by an external translator, a market assumption of USD 0.15 a word (languages set in the Kolonell quote): 8,000 × 2 × 0.15 = USD 2,400. Total: USD 11,300, about USD 19,500 less than the local quote, before maintenance is even counted.
FAQ
Can we publish our success rates?
Only if they are official or verifiable, with the method: age band, cycle type, reference period. A single rate with no context, such as 60% success, misleads patients and exposes the clinic.
How long does launch take?
Plan 3 to 4 weeks for Starter and Growth, 4 to 6 weeks for Premium, once the medical team has approved the content. Compliance review often adds 1 to 2 weeks.
Should we show treatment prices?
Ranges per stage reassure patients and filter enquiries, provided you state what is included. Also explain how public co-funding and Medisave work for eligible patients, with a link to the official source.
Can the site collect medical information?
The contact form should be limited to name, contact method and general reason. Medical information is then gathered through a secure channel, which reduces PDPA risk.
What does maintenance cost after the 3 included months?
It is on quote at Kolonell. As a market assumption, Singapore clinics often pay USD 200 to 500 a month depending on update volume.
Let's scope your project. A fertility clinic site on Growth at USD 4,900 or on the multilingual Premium tier at USD 8,900, delivered in 3 to 6 weeks depending on the tier. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.