The verdict in three sentences
For a fertility clinic in Frankfurt, the website first has to reassure patients at a very sensitive time, with accurate information on treatments, costs and success data from official sources. A local agency commonly charges EUR 12,000 to 30,000 excl. VAT, while Kolonell applies a fixed grid of EUR 2,700, 4,500 or 8,200, in both cases before the medical-legal review and translations. Over three years, the total cost with a local agency is around EUR 36,000 against roughly EUR 20,000 with the Premium tier, market assumptions included.
What a fertility clinic website must show
A couple, a single person or a patient considering egg freezing often spends several weeks comparing centres across the Rhine-Main region before booking a first appointment. They want to understand, not to be persuaded. The pages that matter:
| Page | What it must show | Caution |
|---|---|---|
| Treatments | IVF, ICSI, insemination, egg freezing, with process and duration | Only treatments permitted in Germany: egg donation is not allowed there |
| Success data | Figures from the German national IVF registry, with the method explained | Never an invented rate or a promise of pregnancy |
| Costs | Ranges per cycle, share possibly covered by insurance | Stay factual, no pressure wording |
| Team | Physicians, embryologists, psychosocial counselling | Exact titles and specialisms |
| First appointment | Minimal form or booking tool | Do not collect medical history online |
| Impressum and privacy | Mandatory legal notice, GDPR policy | Reachable from every page |
Medical advertising in Germany is regulated, notably by the Healthcare Advertising Act (Heilmittelwerbegesetz) and by physicians' professional rules. The GDPR, supplemented by the BDSG, applies to health data with heightened requirements, and the state data protection authorities supervise. The Impressum duty also stems from German law. This is not legal advice: have your pages approved by your adviser before launch.
Build cost: Frankfurt versus the Kolonell grid
The figures below are a 2026 ballpark, drawn from typical Frankfurt agency quotes and public rate pages, excluding VAT.
| Provider | 2026 price (excl. VAT) | Usual timeline | Usually included |
|---|---|---|---|
| Freelancer | EUR 4,000 to 9,000 | 6 to 10 weeks | Design and build, rarely the copy |
| Local agency | EUR 12,000 to 30,000 | 10 to 16 weeks | Design, German copy, limited support |
| Specialist healthcare agency | EUR 30,000 to 60,000 | 14 to 24 weeks | Strategy, copy, partial review |
| Kolonell Starter | EUR 2,700 | 3 to 4 weeks | Compact site, 3 months of support |
| Kolonell Growth | EUR 4,500 | 3 to 4 weeks | Full site with sections and treatment pages |
| Kolonell Premium, the multilingual tier | EUR 8,200 | 4 to 6 weeks | Languages set in the quote, 3 months of support |
Every tier includes a project manager reachable in your time zone, native English or French copywriting and three months of support. For a clinic with international patients, Premium is the logical tier, with German and English set in the quote. Details are on the international offer.
The costs the quote does not show
- Native German copywriting if the source content is in English: a specialist third party, around EUR 0.15 to 0.25 per word (market assumption).
- Medical-legal review of treatment and data pages: EUR 1,000 to 2,500 (market assumption).
- Photos of the centre and team, with no patient images: EUR 800 to 1,500 (market assumption).
- Integrations with booking software or a patient portal: on quote at Kolonell.
- Maintenance after the three included months: on quote at Kolonell.
Over three years, here is the cumulative effect, year by year:
| Year | Local agency | Kolonell Premium |
|---|---|---|
| Year 1, build | EUR 22,000 | EUR 8,200 |
| Year 1, translation, review, photos (market assumption) | EUR 4,500 | EUR 4,500 |
| Year 1, maintenance (market assumption) | 12 x 250 = EUR 3,000 | 9 x 180 = EUR 1,620, on quote |
| Year 1, hosting (market assumption) | EUR 360 | EUR 360 |
| Year 2, maintenance and hosting (market assumption) | EUR 3,360 | EUR 2,520 |
| Year 3, maintenance and hosting (market assumption) | EUR 3,360 | EUR 2,520 |
| Three-year total | EUR 36,580 | EUR 19,720 |
When a Frankfurt agency is the better choice
A local agency keeps the edge if your clinic wants regular on-site workshops, a team that also runs campaigns and press relations in German, or a deep integration with a hospital information system hosted in Germany. It is also relevant if your group requires a provider with a data processing agreement already approved by your data protection officer.
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Questions to ask every provider:
- Who writes and who reviews the treatment pages?
- Where do the displayed success figures come from, and how is the method explained?
- Where are the site and forms hosted, and which data processing agreement is signed?
- What does a page change cost after delivery?
Mini case study
*Illustrative example.* Dr Lena Hoffmann runs Main Fertility Centre, a private centre in Frankfurt. A local agency quotes her EUR 26,000 excl. VAT for a site in German and English. She compares it with Kolonell Premium, the multilingual tier, with German and English set in the quote: EUR 8,200, plus EUR 2,000 for native German copywriting (market assumption) and EUR 1,500 for medical-legal review (market assumption), or EUR 11,700. The gap is 26,000 - 11,700 = EUR 14,300. She decides to allocate part of it to a year of quarterly reviews of the treatment pages, at 4 x 400 = EUR 1,600 (market assumption).
FAQ
How much does a fertility clinic website cost in Frankfurt in 2026?
Expect EUR 12,000 to 30,000 excl. VAT with a local agency and EUR 30,000 to 60,000 with a specialist healthcare agency, as a 2026 ballpark. At Kolonell, Growth costs EUR 4,500 and Premium EUR 8,200.
Can we display success rates?
Yes, provided you cite official data, for example from the German national IVF registry, and explain the method. A rate without context or a promise of pregnancy exposes the clinic to regulatory risk.
Can the contact form ask for medical information?
Better to limit the form to 4 or 5 fields: name, contact, general reason, preferred slot. Health data is a special category protected by the GDPR.
How long does a German and English site take?
With Kolonell Premium, allow 4 to 6 weeks once content is ready. A local agency often quotes 10 to 16 weeks.
Can we present egg donation?
Egg donation is not permitted in Germany, so a German clinic cannot present it as a treatment it offers. Have any mention of referral abroad reviewed by your adviser.
Let's scope your project. Describe your treatments, languages and schedule, and we will propose the right tier with a firm timeline. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.