The verdict in three sentences
A new website for a cosmetic dentistry practice in Riyadh costs SAR 40,000 to 120,000 with a local agency, about USD 10,700 to 32,000, against a fixed USD 4,900 (Growth) or USD 8,900 (Premium) with Kolonell. The site's job is to make patients trust the dentist, the treatment plan and the consultation process, without result promises or uncontrolled before and after galleries. Budget separately for photography, Arabic medical copy review and the booking system, which no build quote fully covers.
What patients compare before booking a consultation
A patient in Al Olaya or Hittin considering veneers usually reads three or four clinic sites on a phone, in Arabic, late in the evening. They are not looking for slogans. They compare who will treat them, which treatments are offered, how much a consultation costs, whether payment in instalments exists, and how easy it is to book.
The pages that do this work:
- Dentists: one page per practitioner with qualifications, specialty and registration with the Saudi Commission for Health Specialties, stated accurately.
- Treatments: veneers, implants, clear aligners, whitening, smile design, each with what it involves, the number of visits and the general risks.
- Prices and financing: starting prices or ranges where your policy allows, consultation fee, and instalment options if you offer them.
- Before and after: only with written patient consent, without exaggerated retouching and with a note that results vary.
- Booking: a short form or a link to your booking tool, in Arabic first.
- Privacy notice: health data is sensitive under the Personal Data Protection Law enforced by SDAIA since September 2023. Collect the minimum on forms.
Health advertising in Saudi Arabia is regulated, and some claims or campaigns may need approval from the competent authority. Have your compliance adviser check the treatment and testimonial pages. This is not legal advice.
Real cost: Riyadh agencies versus a fixed grid
Local figures are a 2026 ballpark from typical agency quotes and public rate pages in Riyadh, converted at the pegged rate of SAR 3.75 per USD and rounded. They are ranges, not a survey.
| Provider | Local 2026 ballpark | Approx. USD | Usually included | Timeline |
|---|---|---|---|---|
| Freelance developer | SAR 8,000 to 25,000 | USD 2,100 to 6,700 | Template, often English or Arabic only | 3 to 6 weeks |
| Riyadh digital agency | SAR 40,000 to 120,000 | USD 10,700 to 32,000 | Custom design, Arabic and English, CMS | 8 to 12 weeks |
| Premium healthcare branding agency | SAR 150,000 to 400,000 | USD 40,000 to 107,000 | Brand, video, campaigns, booking links | 3 to 5 months |
| Kolonell Starter | n/a | USD 2,900 | Compact site, native copywriting | 3 to 4 weeks |
| Kolonell Growth | n/a | USD 4,900 | Full structure: dentists, treatments, prices | 3 to 4 weeks |
| Kolonell Premium | n/a | USD 8,900 | The multilingual tier, Arabic and English with RTL scope set in the quote | 4 to 6 weeks |
Every tier includes a project manager reachable in your time zone, native English or French copywriting and 3 months of support. Patient portals, clinic management system links and online payment are on quote. See the international website offer.
Costs outside the build and the three-year view
| Cost line | 2026 ballpark (market assumption) | Note |
|---|---|---|
| Clinic and team photography | USD 1,000 to 2,500 | One session, consent forms for any patient |
| Arabic medical copy review | USD 800 to 1,800 | By a dental professional or specialist translator |
| Compliance review of claims | USD 500 to 1,500 | Before go-live |
| Booking tool subscription | USD 50 to 250 per month | Depends on the tool chosen |
| Hosting and maintenance | USD 120 to 300 per month | Kolonell maintenance after 3 months is on quote |
| Integrations with clinic software | On quote | Scoped after a technical review |
Three-year estimate, with a maintenance assumption of USD 200 per month over 33 months (USD 6,600): a local agency build at USD 24,000 reaches about USD 30,600; a Kolonell Premium build at USD 8,900 reaches about USD 15,500. Photography, translation review and booking subscription come on top in both cases.
When a Riyadh agency is the better choice
Choose a local agency if you want the same team to run paid campaigns that require local approvals, to film procedures in your clinic every month, or to manage Arabic social media daily. A local partner also helps when the site must connect deeply to clinic software already maintained in Riyadh. If you mainly need a credible, well-structured site with accurate Arabic and English content, a fixed grid delivered remotely is usually faster and cheaper.
Need a professional website?
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Questions to ask any provider:
- Who writes the Arabic copy, and who checks the medical terms?
- How are before and after images and consents stored?
- Where is form data hosted, and how is it limited under the PDPL?
- What does adding a dentist or a treatment page cost after launch?
- Who owns the domain, the CMS and the analytics accounts?
Mini case study
Illustrative example. Olaya Smile Studio, a fictional clinic with four dentists, received a local agency quote of SAR 90,000, about USD 24,000. The managing partner chooses Kolonell Premium, the multilingual tier, in Arabic and English: USD 8,900. Added costs: photography at USD 1,500 (market assumption), Arabic medical copy review at USD 1,200 (market assumption) and a compliance review at USD 800 (market assumption). Total: USD 12,400, or USD 11,600 below the local quote, with the booking integration scoped on quote.
FAQ
How much does a dental clinic website cost in Riyadh in 2026?
Local agencies commonly quote SAR 40,000 to 120,000, about USD 10,700 to 32,000. Kolonell's grid is USD 2,900, USD 4,900 or USD 8,900.
Can we publish before and after photos?
Only with written patient consent and without misleading retouching. Many clinics show 6 to 12 cases with a clear note that individual results vary.
Do we need Arabic first?
For most Riyadh patients, yes. Premium is the multilingual tier, with Arabic, English and the right-to-left scope set in the quote.
Should prices be shown?
Starting prices for 4 or 5 main treatments reduce unqualified calls. Keep them dated and consistent with what reception quotes.
How long does it take?
Three to four weeks for Growth, four to six for Premium, from the day copy and photos are approved.
Let's scope your project. Tell us your treatments, number of dentists and booking tool, and we will propose a tier and a launch date. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
