The verdict in three sentences
A longevity or concierge medicine clinic sells a medical membership, and its site must first make clear what is included, who the doctors are and what evidence the assessments rest on. In Singapore, a local agency typically charges 15,000 to 40,000 SGD, roughly 11,500 to 31,000 USD, while Kolonell's fixed grid is 2,900, 4,900 or 8,900 USD. The real cost turns on three lines that quotes play down: reviewed medical copy, photography and a member portal.
Why this kind of site is judged more harshly
An expatriate executive or a Singapore family searching "executive health screening membership Singapore", "longevity clinic Singapore biomarkers" or "private GP annual membership" is comparing a membership worth several thousand dollars a year. They want to know how many consultations are included, which tests, how fast the doctor replies, and what the programme does not promise.
Ministry of Health (MOH) rules govern the advertising of healthcare services in Singapore, and the Singapore Medical Council's ethical code restricts, among other things, testimonials and unsupported claims. The prudent line: evidence-based claims, no promise to extend lifespan or improve a health outcome, no patient testimonials presented as proof. This is not legal advice: have these pages approved by your medical director and counsel.
What the site costs, by provider
Local SGD amounts converted approximately at 1 USD to 1.3 SGD. 2026 ballpark figures, based on typical agency quotes and public agency rate pages.
| Provider | Local price | Approximate equivalent | Timeline | Common limit |
|---|---|---|---|---|
| Singapore freelancer | 3,000 to 8,000 SGD | 2,300 to 6,200 USD | 6 to 10 weeks | No medical copywriting |
| Local agency | 15,000 to 40,000 SGD | 11,500 to 31,000 USD | 8 to 14 weeks | Copywriting extra |
| High-end healthcare agency | 50,000 to 100,000 SGD | 38,500 to 77,000 USD | 3 to 5 months | Portal billed separately |
| Kolonell Starter | 2,900 USD | n/a | 3 to 4 weeks | Short site, integrations on quote |
| Kolonell Growth | 4,900 USD | n/a | 3 to 4 weeks | Member portal on quote |
| Kolonell Premium | 8,900 USD | n/a | 4 to 6 weeks | Languages set in the quote |
Every tier of the international offer includes a project manager reachable on Singapore time, native English or French copywriting, and 3 months of support. Premium is the multilingual tier, English and Chinese for example, with languages set in the quote.
The pages the site must include
| Page | Prospective member's question | Expected content |
|---|---|---|
| Membership programmes | What do I pay for? | Tiers, included consultations, tests, exclusions |
| Doctors | Who looks after me? | Registration, specialties, training, languages spoken |
| Approach and evidence | What are your assessments based on? | Method, limits, general references, no promises |
| Joining process | How does it start? | First appointment, baseline assessment, follow-up |
| Fees | How much a year? | Published prices or range, cancellation terms |
| Privacy | What happens to my records? | PDPA policy, hosting, data protection contact |
| Contact | Can I ask a question first? | Minimal form, no medical data |
The PDPA applies to data collected through the site, supervised by the PDPC. The contact form should stay minimal: name, email, phone, programme of interest. Medical data belongs in the clinical system, not the website. A member portal, connected booking or recurring billing are on quote.
Hidden costs and the 3-year total
Medical copy. The provider structures and writes, your medical director approves. Allow 2 to 4 days of review.
Photography. A team and premises shoot in Singapore costs around 1,500 to 3,500 SGD, roughly 1,150 to 2,700 USD (third party).
Translations. A Chinese version by a third-party translator costs about 0.12 to 0.25 USD per word, unless it goes through the Premium tier.
Maintenance. Included for the first 3 months, then on quote.
| 3-year line | Local agency (2026 ballpark) | Kolonell Growth |
|---|---|---|
| Build | 25,000 SGD, roughly 19,200 USD | 4,900 USD |
| Photography (third party) | roughly 2,000 USD | roughly 2,000 USD |
| External compliance review | roughly 1,500 USD | roughly 1,500 USD |
| Maintenance | 400 SGD a month, roughly 11,100 USD over 36 months (market assumption) | 3 months included, then on quote |
| Total excluding maintenance | roughly 22,700 USD | roughly 8,400 USD |
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When a Singapore agency is the better choice
If you want weekly on-site workshops, a full member portal connected to your patient records at launch, or a local supplier for a grant application, a Singapore agency makes sense. If the goal is an accurate site, clear on memberships and delivered in a few weeks, the fixed grid covers the need.
Questions to ask: who writes the evidence pages, and who approves them? How does the form limit the data collected? Where is the site hosted? Is the portal priced separately? Who owns the code and domain?
Mini case study
Illustrative example. Dr Wei Ling Tan is opening "Tanglin Longevity Clinic", 2 doctors, 3 membership tiers. Local quote: 32,000 SGD, roughly 24,600 USD. She picks Premium at 8,900 USD for English and Chinese, adds roughly 2,000 USD of photography and 1,500 USD of compliance review. Total: 8,900 + 2,000 + 1,500 = 12,400 USD, a gap of roughly 12,200 USD. The member portal is planned for phase 2, on quote.
FAQ
How much does a longevity clinic website cost in Singapore?
With a local agency, 15,000 to 40,000 SGD, roughly 11,500 to 31,000 USD (2026 ballpark). Kolonell's grid is fixed at 2,900, 4,900 or 8,900 USD.
Can we publish member testimonials?
The SMC ethical code and MOH rules heavily restrict testimonials. It is safer to describe the programme, its 4 or 5 steps and its limits, then have every page approved.
Should membership prices be shown?
It is not mandatory, but an annual price or a range cuts unqualified enquiries. Add the cancellation terms, for example 30 days' notice.
How long until launch?
3 to 4 weeks for Starter and Growth, 4 to 6 weeks for Premium, from approved content. Medical review often adds 1 week.
Is the member portal included?
No, it is priced on quote depending on your clinical software. The public site can launch first, in 3 to 4 weeks.
Let's scope your project. A site that is clear on your memberships, doctors and evidence, on the Growth or Premium tier, delivered in 3 to 6 weeks. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.