The verdict in three sentences
For a concierge medicine or longevity clinic in London, the website exists to prove three things to a prospective member: the quality of the doctors, exactly what the membership includes and how carefully health claims are made. A London agency charges 12,000 to 30,000 GBP for such a site in 2026, more for specialist agencies in the medical district, while the Kolonell fixed grid runs from 2,300 GBP (Starter) to 6,900 GBP (Premium), with a member portal on quote. The real gap shows over three years, once third-party costs and maintenance are counted, and there are cases where a local agency remains the better option.
What does a clinic website cost in London in 2026?
The market ranges below are a 2026 ballpark, based on typical London agency quotes and public agency rate pages. Kolonell prices are the fixed grid, in GBP.
| Option | 2026 range (GBP) | Usual timeline | What is often included |
|---|---|---|---|
| London freelancer | 3,000 to 8,000 | 4 to 10 weeks | Design and build, copywriting rarely included |
| General local agency | 12,000 to 30,000 | 8 to 14 weeks | Design, development, project management |
| Private healthcare specialist agency | 35,000 to 80,000 | 12 to 20 weeks | Brand strategy, copywriting, sometimes photography |
| Kolonell Starter | 2,300 | 3 to 4 weeks | Native copywriting, project manager reachable in your hours, 3 months of support |
| Kolonell Growth | 3,900 | 3 to 4 weeks | Same foundation, wider editorial and functional scope |
| Kolonell Premium | 6,900 | 4 to 6 weeks | The multilingual tier, languages set in the quote |
A member portal, booking connected to your clinical software and any integration stay on quote, whichever option you pick. The full offer is set out on our websites page.
What the site must prove to a prospective member
A prospective member often pays several thousand pounds a year: they read the site like a file. The essential pages:
- Doctors and team: qualifications, GMC registration, specialties, verifiable careers.
- The membership: what is included, response times, consultations, tests, what is billed on top.
- Clinical approach: tests offered, scientific basis, stated limits.
- Regulatory status: CQC registration status where the activity requires it, privacy policy.
- Contact: a minimal form, with no health data in the first exchange.
The editorial constraint is strong. Health claims on a website are marketing communications subject to UK advertising rules; promoting prescription-only medicines to the public is prohibited in the UK; no page should promise added lifespan or any health outcome. Health data is special category data under UK GDPR and the Data Protection Act 2018; cookies and marketing email fall under PECR, overseen by the ICO. Accessibility targets WCAG 2.2 AA, in line with the Equality Act 2010. This is not legal advice: your medical director and your adviser sign off the copy.
Hidden costs and three-year total cost
The build price is only part of the bill. Typical third-party costs: photography of the team and premises (1,500 to 4,000 GBP), a professional review of claims (1,000 to 3,000 GBP), translation by a medical translator if you serve international clients (third-party cost, per word), booking tool licences.
| 36-month scenario | Build (GBP) | Monthly maintenance (market assumption) | 3-year total (GBP) |
|---|---|---|---|
| Freelancer | 5,000 | 150 over 36 months | 10,400 |
| Local agency | 20,000 | 500 over 36 months | 38,000 |
| Healthcare specialist agency | 50,000 | 900 over 36 months | 82,400 |
| Kolonell Growth | 3,900 | 300 over 33 months, after 3 included | 13,800 |
| Kolonell Premium | 6,900 | 300 over 33 months, after 3 included | 16,800 |
Maintenance amounts are market assumptions for comparison; at Kolonell, maintenance after the 3 included months is on quote.
When a London agency is still the better choice
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To be fair: if your project needs weekly in-person workshops, a photo shoot coordinated by the agency, a full brand strategy or a complex member portal from day one, a local agency with a team on site can justify its price. Questions to ask any provider: who writes and who signs off the claims? What data does the form collect? Who owns the code and the hosting? What does an extra page cost after launch?
Mini case study
Illustrative example: Marylebone Longevity Partners, a fictional concierge medicine clinic, wants a site in English and Arabic for clients from the Gulf. Premium tier 6,900 GBP, photography 2,500 GBP, claims review 1,500 GBP: known total 10,900 GBP, with the member portal priced separately on quote. The quote received from a local agency for a comparable scope was 28,000 GBP: the gap is 17,100 GBP, which the clinic can put towards the portal or the photography.
FAQ
Why such a price gap with London agencies?
London agencies carry some of the highest rents and salaries in Europe, often 600 to 1,000 GBP per day of work. Kolonell applies a fixed grid from 2,300 to 6,900 GBP, with a project manager reachable in your hours and native English copywriting.
Is the member portal included?
No, a gated area, recurring payments or a link to your clinical software are priced on quote. Many clinics launch the site first in 3 to 4 weeks, then the portal.
Can we publish patient testimonials?
It is delicate ground: testimonials count as claims and must stay accurate, verifiable and free of outcome promises. Have your medical director approve them before publication.
Which tier suits a clinic with international clients?
The Premium tier, at 6,900 GBP, is the multilingual tier: languages are set in the quote, with a 4 to 6 week timeline once content is ready.
What happens after the 3 months of support?
Maintenance is offered on quote based on your actual needs. As a market assumption, allow 150 to 900 GBP a month in London depending on the provider.
Let's scope your project. Your clinic's scope, Growth or Premium tier, any portal on quote and launch in 3 to 6 weeks. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.