The verdict in three sentences
For a concierge medicine or longevity clinic in Dubai, the website has to sell a membership to demanding patients, which means showing the physicians, their credentials, what the membership covers and health claims that are evidence-based. A local agency commonly charges between AED 30,000 and 90,000 for this kind of site, while Kolonell's fixed grid stands at USD 2,900 (Starter), USD 4,900 (Growth) and USD 8,900 (Premium). The real gap lies in the extra costs: medical copy, photography, Arabic translation, compliance review and, above all, the member portal, which is priced on quote.
What does a longevity clinic website really cost in Dubai?
The ranges below reflect typical quotes from Dubai agencies and freelancers, converted approximately at around AED 3.67 to USD 1. They are 2026 ballparks, not official rates.
| Provider | Local range | Approximate equivalent | Usual timeline |
|---|---|---|---|
| Dubai freelancer | AED 8,000 to 20,000 | USD 2,200 to 5,400 | 4 to 8 weeks |
| Mid-sized local agency | AED 30,000 to 90,000 | USD 8,200 to 24,500 | 8 to 12 weeks |
| High-end local healthcare agency | AED 120,000 to 300,000 | USD 33,000 to 82,000 | 12 to 20 weeks |
| Kolonell Starter | USD 2,900 | fixed grid | 3 to 4 weeks |
| Kolonell Growth | USD 4,900 | fixed grid | 3 to 4 weeks |
| Kolonell Premium, the multilingual tier | USD 8,900 | fixed grid | 4 to 6 weeks |
Every Kolonell tier includes a project manager reachable in your time zone, native English or French copywriting, delivery in 3 to 4 weeks (4 to 6 for Premium) and 3 months of support. Premium is the multilingual tier: for Dubai, in English and Arabic, with the RTL scope set in the quote. Tier details are on the international offer page.
What the site must prove to a future member
A patient weighing a membership worth several thousand dollars a year checks medical credibility before price. The pages below answer their questions in the order they ask them.
| Page | Patient's question | Watch point |
|---|---|---|
| Physicians and credentials | Who will look after me, with what training? | Exact licences and specialties, no flattering titles |
| Membership programmes | What does the membership include, how often? | Precise inclusions and exclusions, price if you show it |
| Medical approach | What evidence are your protocols based on? | No promise of lifespan or health outcomes |
| Diagnostics and tests | Which assessments are done, and where? | Separate in-house tests from partner labs |
| Privacy | What happens to my health data? | Minimal collection, published policy |
| Booking | How do I start, and how fast? | Short form, no detailed medical data |
| FAQ | Insurance, cancellation, telehealth | Factual, up-to-date answers |
Health claims are the most sensitive area. In Dubai, medical advertising is regulated by the Dubai Health Authority (DHA), and some content may need prior approval: check with your compliance lead. On data, Federal Decree-Law 45 of 2021 governs personal data in the UAE, while DIFC and ADGM have their own regimes. This is not legal advice: have your copy reviewed by qualified counsel before launch.
The costs quotes tend to leave out
The site price is only part of the budget. These lines come up in almost every clinic project, with market ranges given as assumptions.
- Specialist medical copy: review by a physician on your team, often USD 1,500 to 4,000 of internal or external time (market assumption).
- Photography and video of physicians and premises: USD 2,000 to 6,000 in Dubai (market assumption).
- Arabic translation by a medical translator: USD 0.10 to 0.20 per word (market assumption).
- Compliance review of health claims: variable, plan for it from day one.
- Member portal, integrated booking, patient record connection: on quote at Kolonell, as with most providers.
- Maintenance after the 3 included months: on quote.
Total cost over 3 years, and when a local agency is the better choice
The table below compares two scenarios for an English and Arabic site, without the member portal. Maintenance and content lines are market assumptions.
| Line | Mid-sized local agency | Kolonell Premium |
|---|---|---|
| Website build | AED 60,000, about USD 16,300 | USD 8,900 |
| Photography | USD 4,000 (market assumption) | USD 4,000 (market assumption) |
| Arabic translation | often included | USD 2,400 (market assumption) |
| Maintenance years 1 to 3 | AED 1,500 a month, about USD 14,700 (market assumption) | on quote after 3 months, USD 300 a month assumed, about USD 9,900 (market assumption) |
| Approximate 3-year total | about USD 35,000 | about USD 25,200 |
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A local agency remains the better choice if you need frequent in-person meetings, a large video shoot in Dubai, or a partner already familiar with your advertising approval process. A remote studio fits better when the scope is clear, the content is ready and the timeline is tight.
Questions to ask any provider: who reviews the health claims, how are Arabic and RTL tested, who owns the code and content, what does maintenance cost after launch, how is form data stored.
Mini case study
Illustrative example. Dr Sara Al Mansoori is launching Marina Vitality Clinic, a longevity clinic in Dubai Marina. She picks Kolonell Premium at USD 8,900 for an English and Arabic site, adds USD 3,500 of photography (market assumption) and USD 2,000 of medical translation (market assumption), so 8,900 + 3,500 + 2,000 = USD 14,400. The local agency she consulted quoted AED 75,000, about USD 20,400, before photography. The member portal moves to a second phase, priced on quote.
FAQ
Can we show membership prices on the site?
Yes, and it often helps, because patients compare programmes worth several thousand dollars a year. State what is included and the commitment period, then have the copy reviewed by your compliance lead.
Which tier for an English and Arabic site?
Premium, the multilingual tier at USD 8,900, with the RTL scope set in the quote. Growth at USD 4,900 suits a site with more content pages.
Is the member portal included?
No. Secure areas and integrations with patient records or booking software are priced on quote, because they involve health data and extra testing.
How long does it take to go live?
At Kolonell, 3 to 4 weeks for Starter and Growth, 4 to 6 weeks for Premium, once content is ready. Local agencies typically quote 8 to 12 weeks.
What happens after the 3 months of included support?
Maintenance is offered on quote. In the Dubai market, expect around AED 800 to 3,000 a month depending on update volume (market assumption).
Let's scope your project. Physician pages, membership programmes and an Arabic version: we price a Growth or Premium scope deliverable in 3 to 6 weeks. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.