The verdict in three sentences
For a commercial real estate advisory in Boston, a new website costs around 25,000 to 60,000 USD with an established local agency in 2026, against Kolonell's fixed grid of 2,900, 4,900 or 8,900 USD. The gap is sometimes justified, notably for heavy listing feed integration, but for a site that must prove your knowledge of submarkets (Seaport, Back Bay, Kendall Square, Route 128) it mostly pays for overhead. The real question is what the site must demonstrate to a corporate occupier or an investor, and the total cost over three years.
What a Boston CRE advisory website costs, by provider
Boston agencies bill from high hourly rates, often 150 to 250 USD an hour. A CRE advisory site includes team, services, market research and sometimes listings pages, which quickly drives up hours.
| Provider | 2026 ballpark (USD) | Usual timeline | What you get |
|---|---|---|---|
| Local freelancer | 8,000 to 20,000 | 6 to 10 weeks | Adapted theme, copy is your job |
| Established local agency | 25,000 to 60,000 | 10 to 16 weeks | Custom design, CMS, on-site workshops |
| Premium Boston or New York agency | 75,000 to 200,000 | 4 to 8 months | Brand strategy, integrations, dedicated team |
| Kolonell Starter | 2,900 | 3 to 4 weeks | Polished showcase site, native copywriting |
| Kolonell Growth | 4,900 | 3 to 4 weeks | More pages, blog and research, analytics |
| Kolonell Premium | 8,900 | 4 to 6 weeks | Multilingual tier, languages set in the quote |
Agency figures are 2026 ballpark ranges from typical quotes and public agency rate pages. Every Kolonell tier includes a project manager reachable in your time zone, native English or French copywriting and 3 months of support. Gated areas, investor portals, integrations and custom apps are on quote. Details are on the international offer.
What your site must prove to an occupier or an investor
A head of real estate looking for 30,000 square feet of lab space in Cambridge, or a family office weighing an office building in Burlington, judges your firm in minutes. Pages to plan:
- Expertise by asset type: office, life sciences, industrial, retail.
- Submarkets covered with recent commentary and sourced figures.
- Research reports, quarterly and downloadable, which also drive lead capture.
- Team: bios, specialties, brokerage licenses held, stated exactly.
- Listings: only real, available properties, kept up to date.
- Transactions: only those made public with the parties' consent.
State real estate licensing and advertising rules apply to how agents and listings are presented; check them with your counsel. This is not legal advice. Accessibility deserves attention too: ADA Title III suits regularly target websites, so aim for WCAG 2.1 or 2.2 AA. For emailed reports, CAN-SPAM applies.
Kolonell built the website of Orven Properties, a real estate company in Dubai, which gave us hands-on experience of how this sector presents properties and teams.
Hidden costs and the three-year total
The site price is only part of the bill. Building photography, research report design and legal review of disclosures come on top, whoever the provider.
| Item over 3 years | Local agency (USD) | Kolonell Growth (USD) |
|---|---|---|
| Website build | 40,000 | 4,900 |
| Asset and team photography | 3,000 to 6,000 (market assumption) | 3,000 to 6,000 (market assumption) |
| Research report layout | Often included | 1,500 to 3,000 (market assumption) |
| Legal review of disclosures by your counsel | 1,000 to 2,500 (market assumption) | 1,000 to 2,500 (market assumption) |
| Maintenance after the included period | 300 to 800 per month (market assumption) | On quote after 3 months of support |
| Listing feed integration | Often 5,000 to 15,000 (market assumption) | On quote |
When a local agency is still the better choice
A Boston agency has the edge if you need in-person brand workshops with every partner, deep integration with an existing listings database and CRM, or a team that sits in your internal meetings every week. It also makes sense if your annual marketing budget is well above 100,000 USD and the site is only one piece. For a firm of 5 to 30 people that wants a credible, fast, well-written site, the fixed grid covers the essentials.
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Questions to ask any provider: who writes the submarket pages? Who owns the domain and the CMS? What does adding a quarterly report cost? What happens after the support period?
Mini case study
Illustrative example. Fort Point Commercial Advisors, a 12-person firm in the Seaport, receives a local quote of 46,000 USD. It compares this with Kolonell Growth at 4,900 USD, plus 4,000 USD of photography (market assumption) and 2,000 USD of report layout (market assumption), 10,900 USD in total.
The 35,100 USD difference funds four quarters of research reports sent by email. If the firm later needs an investor portal, it is priced on quote, without rebuilding the site.
FAQ
How many pages does a CRE advisory site have?
Often 15 to 40 pages depending on asset types and submarkets. The tier is chosen on real content, not a fixed count.
Can we show live listings?
Yes, through an integration priced on quote. Many firms start with 10 to 20 listings updated manually.
How long until launch?
3 to 4 weeks for Starter and Growth, 4 to 6 weeks for Premium, from receipt of content and visuals.
Can the site be in several languages for foreign investors?
Yes, that is the role of the Premium tier at 8,900 USD, with languages set in the quote.
What happens after the 3 months of support?
Maintenance is offered on quote based on your needs. You keep ownership of the site and the domain.
Let's scope your project. A Growth site at 4,900 USD delivered in 3 to 4 weeks covers most Boston CRE advisories, with any investor portal priced separately. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
