The verdict in three sentences
A funded B2B software company in Frankfurt needs a site that supports the sales team and reassures investors: product pages, integrations, security, pricing, demo booking. Local agencies specialised in SaaS commonly quote EUR 50,000 to 150,000, while the Kolonell fixed grid runs from EUR 2,700 (Starter) to EUR 8,200 (Premium). The figure that matters is the total cost over 3 years, where hidden costs sometimes weigh as much as the build itself.
What does a new website cost in Frankfurt, like for like?
The local amounts are a 2026 ballpark based on typical agency quotes in the Rhine-Main region and public agency rate pages. They cover a marketing site of 12 to 20 pages, with no application or customer area.
| Provider | 2026 range (ballpark) | What is usually included | Typical timeline |
|---|---|---|---|
| Freelance web designer | EUR 4,000 to 12,000 | Design and build, copy supplied by you | 6 to 10 weeks |
| Generalist local agency | EUR 15,000 to 45,000 | Workshop, design, CMS, one language | 10 to 16 weeks |
| Local agency specialised in B2B SaaS | EUR 50,000 to 150,000 | Positioning, copywriting, design system, two languages | 14 to 24 weeks |
| Kolonell Starter | EUR 2,700, fixed price | Structured site, native copywriting, 3 months of support | 3 to 4 weeks |
| Kolonell Growth | EUR 4,500, fixed price | Wider scope, product pages and case studies, 3 months of support | 3 to 4 weeks |
| Kolonell Premium | EUR 8,200, fixed price | The multilingual tier, languages set in the quote | 4 to 6 weeks |
Every Kolonell tier includes a project manager reachable in your time zone, copy by native English or French writers, delivery once content is ready and 3 months of support. Premium is the multilingual tier, for example German and English, with languages set in the quote. Integrations (CRM, meeting booking tool, marketing automation platform), gated areas and custom applications are on quote. Full details are on the international offer.
What a B2B software site has to prove
Buyers (IT, operations and finance leads) evaluate software before the first call. They look for evidence, not slogans.
- Product: one page per module or use case, real screenshots, no misleading mock-ups.
- Integrations: the list of available connectors, clearly flagging those still in development.
- Security and compliance: hosting, encryption, access management, and only the certifications actually held (SOC 2, ISO 27001). A certification 'in progress' must be presented as such.
- Pricing: a pricing page, even a partial one, cuts unqualified meetings.
- Case studies: only real customers who have given consent.
- Demo: a short form that collects only the data needed.
- Company: leadership team, address, legal notice.
In Germany, the GDPR and the BDSG apply to forms and analytics tools, supervised by the state data protection authorities. The Impressum duty, now set out in the Digitale-Dienste-Gesetz (DDG), requires easily accessible provider identification. If your software serves financial institutions, their procurement teams will often check requirements linked to BaFin supervision: present your safeguards without overstating their scope. This is not legal advice.
Hidden costs and the 3-year total
Quotes rarely compare the same things. Here are the items to cost before signing, with market assumptions clearly flagged.
| Item | Freelancer | Local SaaS specialist agency | Kolonell Premium |
|---|---|---|---|
| Website build | EUR 9,000 | EUR 60,000 | EUR 8,200 |
| German and English copywriting | EUR 4,000 (market assumption) | included | included, native copy |
| Team and office photography | EUR 1,500 (market assumption) | EUR 2,500 (market assumption) | EUR 1,500 (market assumption) |
| Legal review of GDPR and Impressum | EUR 800 (market assumption) | EUR 800 (market assumption) | EUR 800 (market assumption) |
| CRM integration and demo booking | EUR 2,000 (market assumption) | often included | on quote |
| Maintenance over 3 years | EUR 150 per month, so EUR 5,400 (market assumption) | EUR 500 per month, so EUR 18,000 (market assumption) | 3 months included, then on quote |
The freelancer looks cheap at build stage, but bilingual copy and coordination fall on your marketing team. The specialist agency brings real positioning work, at a price that often assumes a sizeable funding round. A fixed grid fits when positioning is already clear and execution speed is the priority.
When a local agency is the better choice
A Frankfurt or Rhine-Main agency remains relevant if you need to rework your brand positioning through several in-person workshops, if your leadership wants an on-site contact every week, or if the site must be tightly coupled to your product (sign-up, free trial with account creation, synchronised technical documentation). In those cases the higher budget buys genuine proximity and depth of advice.
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Questions to ask before signing:
- Who writes the German and English copy, and are they native speakers?
- Does the price cover the security and pricing pages, or only the home and product pages?
- Who owns the code, the CMS and the domain name?
- Which analytics tools are installed, and with what consent banner?
- What does maintenance cost after the included period?
Mini case study
Illustrative example: Mainbridge Software, maker of bank reconciliation software for SMEs, 22 staff, headquartered in Frankfurt, recent Series A. The team is weighing a local specialist agency (quote of EUR 60,000) against Kolonell Premium at EUR 8,200, in German and English. It adds team photography (EUR 1,500, market assumption) and a legal review of the Impressum and privacy policy (EUR 800, market assumption). Launch cost: 8,200 + 1,500 + 800 = EUR 10,500. Against the EUR 60,000 quote plus EUR 2,500 of photography and EUR 800 of review, so EUR 63,300, the gap is EUR 52,800 before maintenance. The CRM integration is quoted separately.
FAQ
What budget should a B2B SaaS company in Frankfurt plan for its website?
As a 2026 ballpark, allow EUR 15,000 to 45,000 with a generalist agency and EUR 50,000 to 150,000 with a specialist. At Kolonell the fixed grid runs from EUR 2,700 to 8,200.
Do we need the site in German and English?
To sell to German SMEs, German is almost always expected, and English serves investors and international customers. That need falls under Premium, the multilingual tier, with languages set in the quote.
Can we display 'GDPR compliant' or 'ISO 27001 certified'?
Only if it is accurate and verifiable: a certification you do not hold shown on the site invites challenges. Present the real measures and the certifications obtained, with their date.
How long does it take to launch the site?
Kolonell delivers in 3 to 4 weeks, or 4 to 6 weeks for Premium, once content is ready. A local specialist agency usually quotes 14 to 24 weeks, workshops included.
Is integration with our CRM included?
No, integrations are on quote because they depend on the tool and the data flows. A simple demo form is included, while automation into the CRM is costed separately.
Let's scope your project. A Premium site at EUR 8,200 in German and English, with product, security and pricing pages, can be live in 4 to 6 weeks once your content is ready. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
