The verdict in three sentences
For a wholesaler, a B2B platform without ERP synchronization creates more problems than it solves: in-stock items shown as sold out, stale prices, double entry. In 2026 for a Miami operation, expect 55,000 to 160,000 USD for a B2B platform with an ERP connector syncing stock and prices in under 15 minutes. With maintenance of 700 to 1,600 USD/month and compliant hosting, the project ships in 10 to 16 weeks.
Custom vs off-the-shelf in a wholesale context
The B2B SaaS market is built for Europe and the US; in a wholesale context, ERP connection and local payment weigh heavily.
| Criterion | Custom | Off-the-shelf |
|---|---|---|
| Entry cost | 55,000-160,000 USD | 25,000-70,000 USD + license |
| Recurring license | 0 USD | 600-2,600 USD/month |
| ERP stock/price sync | Dedicated connector < 15 min | Middleware, often limited |
| Per-reseller pricing | Native | Via apps |
| Local payment | Native gateways | Rarely available |
| Reversibility | Full (code owned) | Low (lock-in) |
| Timeline | 10-16 weeks | 8-12 weeks |
ERP integration priorities
Not all flows are equal: start with those that prevent stockouts and price errors, then expand.
| Flow | Direction | Target frequency | Priority |
|---|---|---|---|
| Available stock | ERP to site | < 15 min | Critical |
| Per-reseller price | ERP to site | Hourly | Critical |
| Orders | Site to ERP | Real time | Critical |
| Product records | ERP to site | Daily | High |
| Delivery status | ERP to site | Hourly | Medium |
| Invoices | ERP to site | Daily | Medium |
By prioritizing stock, price and orders, you remove 80% of customer disputes at launch, without waiting for full integration.
Hosting and local payment
Compliant hosting reassures international partners and secures data while keeping response times acceptable via CDN. On collection, native local payment avoids the fees and delays of non-local solutions, a decisive argument with resellers.
Mini case study
Kodjo, head of a hygiene-products wholesaler serving Miami and the Caribbean (24M USD revenue, 320 resellers), loses about 6% of revenue to orders cancelled for mis-shown stockouts, or 1,440,000 USD/year. A synchronized B2B platform at 130,000 USD with 1,200 USD/month maintenance halves these cancellations, recovering 720,000 USD/year. The first-year investment (144,400 USD) pays back in under 4 months.
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FAQ
What budget for a synchronized B2B platform in 2026?
Between 55,000 and 160,000 USD depending on features and ERP complexity. The connector often represents 25 to 35% of total budget.
How often is stock updated?
Under 15 minutes for critical stock and prices, real time for orders. Less urgent flows (invoices, product records) can sync once a day.
Can we keep our current ERP?
Yes, the connector adapts to most ERPs via API or export/import. A prior audit validates feasibility and exact cost by system age.
Are local payment gateways integrated?
Yes, local collection is native, avoiding the fees and delays of foreign gateways. It is a strong argument with your resellers.
Where is data hosted?
On compliant servers with encryption and daily backups, and a CDN to keep response times acceptable across the region.
Let's scope your project. Specify your ERP, reseller count and volume: we price the platform, connector and maintenance. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.