The verdict in three sentences
A multipage website of 10-18 pages for a B2B services SME (10-50 employees) costs between 6,000 and 14,000 EUR in 2026, depending on customization level. The conversion-optimized service pages (+1,500 to 4,000 EUR) and form + CRM integration (+1,000 to 3,000 EUR) are the items that turn a passive site into a lead generator. Plan for 6 to 10 weeks of project time and 120 to 350 EUR/month maintenance.
The detailed quote, line by line
A B2B services SME needs not a cosmetic showcase but a commercial tool. Here are 2026 orders of magnitude.
| Line item | 2026 range (EUR) | Detail |
|---|---|---|
| 10-18 page site | 6,000 - 14,000 | Design, dev, responsive, technical SEO |
| Conversion-optimized service pages | 1,500 - 4,000 | Structure, proof, CTA, tests |
| Form + CRM integration | 1,000 - 3,000 | HubSpot/Pipedrive connection, lead routing |
| Sales copywriting | 1,200 - 3,500 | Value props, case studies |
| Local SEO | 800 - 2,500 | Local pages, Google profile |
| Tracking + dashboard | 600 - 1,800 | Analytics, goals, reports |
The difference between a 6,000 EUR site and a 14,000 EUR site is not page count but conversion quality: service page structure, social proof, CRM integration and analytics tracking.
Agency, freelancer or template: which to choose?
The provider choice heavily affects budget and outcome. 2026 comparison.
| Criterion | Agency | Senior freelancer | Webflow template |
|---|---|---|---|
| Project budget | 8,000 - 14,000 EUR | 5,000 - 10,000 EUR | 2,000 - 5,000 EUR |
| Timeline | 6 - 10 weeks | 5 - 9 weeks | 3 - 5 weeks |
| CRM integration | Native, robust | Variable | Limited |
| SEO / conversion | Structured | Profile-dependent | Basic |
| Post-launch support | Contractual | Variable | Weak |
| Risk | Low | Medium | High if custom |
For an SME that wants durable lead generation, the agency or senior freelancer with CRM integration is the profitable choice. The template suits a tight budget but caps out fast on conversion.
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Mini case study
Thomas, managing director of a 22-employee B2B IT services SME in Amsterdam, replaces a 7-year-old site that generated zero leads. He invests 11,500 EUR in a 14-page site with optimized service pages and Pipedrive integration, plus 220 EUR/month maintenance. In six months the site goes from 0 to 9 qualified inquiries per month. With an average deal of 18,000 EUR and a 20% conversion rate, that is roughly 1.8 contracts/month, or 32,000 EUR of monthly pipeline. The site pays for itself in under a quarter.
FAQ
What is a realistic budget for a B2B services SME? Between 6,000 and 14,000 EUR in 2026 for 10-18 pages. The top of the range funds the conversion pages and CRM integration that make the difference.
Do I really need CRM integration? Yes if you want to track and convert leads. Integration costs 1,000 to 3,000 EUR but prevents lost inquiries and automates routing to your sales team.
What timeline should I plan for? From 6 to 10 weeks for a 10-18 page site with copy and CRM integration. A 6-week plan is feasible if content is supplied quickly.
Agency or freelancer? An agency costs 8,000 to 14,000 EUR with contractual support; a senior freelancer drops to 5,000-10,000 EUR but support is variable. The 2,000-5,000 EUR template caps out on conversion.
How much is maintenance? Between 120 and 350 EUR/month, covering security, backups and small changes. Add hosting and domain.
Let's scope your project. Tell us your page count, target CRM and indicative budget, and we will scope a showcase site that truly generates B2B leads. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
