The verdict in three sentences
A multi-specialty private clinic website serves two audiences that read different pages: patients, who want to book a named doctor in three clicks, and corporate clients and insurers, who want direct billing terms and a contact person. A 60-bed clinic with 18 specialties that only speaks to patients ignores its most predictable revenue. In Dubai, a site like this typically costs 20,000 to 55,000 USD, in London 15,000 to 40,000 GBP, delivered in 6 to 8 weeks.
Two audiences, two journeys
In Dubai and London alike, a large share of a private clinic's revenue comes from employers and insurers: banks, airlines, consultancies, corporate health plans. The HR director chooses a partner clinic on three criteria: range of specialties, ease of direct billing and quality of reporting. Insurers look at the same, plus claims turnaround.
The patient wants a paediatrician, gynaecologist or cardiologist available this week, with an address and a number to call.
| Element | Patient journey | Corporate or insurer journey |
|---|---|---|
| Entry point | Search "cardiologist Dubai Marina" | Search "corporate health partner clinic Dubai" |
| Key page | Specialty and doctor profile | Corporate and direct billing page |
| Information expected | Clinic days, indicative fee | Accepted insurers, billing process |
| Action | Online booking | Partnership request |
| Target response time | Instant confirmation or within 2 h | Call back within 48 h |
| Metric | Bookings per month | Corporate contracts per year |
Booking by doctor: what to plan
For 18 specialties and about forty practitioners, booking must work by doctor and time slot. Options differ widely in cost and constraints.
| Option | Indicative 2026 cost | Benefits | Limits |
|---|---|---|---|
| Request form with call back | Included in the site | Simple, no subscription | No real-time slots |
| Third-party booking tool | 40 to 120 USD per month per doctor | Fast to deploy | Grows quickly with 40 doctors |
| Custom module linked to the practice system | Quote based, simple app from 3,810 EUR | Fits your rules | Longer project |
| WhatsApp booking | Included | Popular in the UAE | Manual entry |
| SMS reminder the day before | 0.03 to 0.06 USD per SMS | Cuts no-shows by 20 to 30% | Variable budget |
*Order of magnitude for 2026.*
Many clinics start with a request form per doctor and WhatsApp, then move to live online booking once volume passes 400 requests a month.
The essential pages
- One page per specialty (18 pages) listing doctors, clinic days and on-site tests.
- One profile per doctor with photo, qualifications, DHA or GMC registration, languages spoken and a booking button.
- A corporate partnerships page: direct billing, annual staff check-ups, occupational health, list of insurers, partnership form.
- An emergency banner at the top of every page with a direct number and map.
- A facilities page: imaging, lab, operating theatres, bed count.
Most patients browse on mobile, so pages should load in under 3 seconds.
Budget and timeline
| Item | Dubai (USD) | London (GBP) |
|---|---|---|
| Design and 25 to 40 page build | 12,000 to 30,000 | 9,000 to 22,000 |
| 40 doctor profiles and photography | 3,000 to 8,000 | 2,500 to 6,000 |
| Booking integration | 2,000 to 10,000 | 1,500 to 8,000 |
| Arabic version (Dubai) | 3,000 to 7,000 | n/a |
| Maintenance per month | 400 to 1,200 | 300 to 900 |
*Order of magnitude for 2026.*
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
With Kolonell, the website grid applies: Starter 1,220 to 1,830 EUR, Growth 1,830 to 3,050 EUR, Premium 3,050 to 5,340 EUR (800,000 to 3,500,000 FCFA). With 18 specialties and 40 doctor profiles, most clinics land in Growth or Premium. Languages are set in the quote. Timeline: 6 to 8 weeks, two of which go into collecting photos and doctor information. Standard maintenance is 114 EUR (75,000 FCFA) per month.
Mini case study
Dr Haddad, medical director of a 60-bed clinic in Dubai Healthcare City, signs 3 new corporate contracts a year through outbound sales. Each brings about 25 employees with 4 visits a year at 110 USD, or 11,000 USD a year per contract before tests.
With a well-ranked corporate page and a dedicated form, he targets 4 extra contracts a year: 4 x 11,000 = 44,000 USD of extra annual revenue. On the patient side, 120 more online bookings a month at 110 USD is 13,200 USD a month. The website pays for itself within the first quarter.
FAQ
Should consultation fees be displayed?
An indicative fee per specialty (for example 90 to 200 USD in Dubai) builds trust and reduces calls. Complex procedures can stay "on request".
How should health data be handled?
The booking form should collect the minimum (name, phone, short reason). In Dubai, health data rules require secure hosting in the UAE; in the UK, UK GDPR and CQC expectations apply.
How long to rank locally?
With 18 well-written specialty pages and an up-to-date Google Business Profile, first local rankings usually come in 2 to 4 months.
Can insurers check coverage through the site?
A public page lists accepted insurers. A secure claims-tracking portal is a custom application, from 3,810 EUR for a simple version with Kolonell.
Who updates doctor schedules?
Front-desk staff, through a simple interface. Allow 30 minutes of training and about 10 minutes a week.
Let's scope your project. We define the specialty pages, booking flow and corporate partnerships page with you, for a launch in 6 to 8 weeks. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
