The verdict in three sentences
For a 20 to 60 bed private clinic, a medical brochure site costs 2.5 to 4 million FCFA (EUR 3,800-6,100) and a full site with per-doctor online booking reaches 4.5 to 7 million FCFA (EUR 6,900-10,700). The booking module (1 to 2 million FCFA) pays for itself quickly if it frees up your switchboard and fills empty specialist slots. Aim for 30% of appointments booked online within 12 months, with SMS reminders at 15-25 FCFA each to cut no-shows.
2026 price ranges
The budget depends mainly on the number of specialties, the number of doctors in the scheduler and integrations (clinic management software, mobile payment).
| Component | 2026 price (FCFA) | Timeline |
|---|---|---|
| Brochure site, 15-25 pages (specialties, team, emergencies) | 2,500,000 - 4,000,000 | 4 - 6 weeks |
| Per-doctor booking module | 1,000,000 - 2,000,000 | +2 - 3 weeks |
| Automated SMS reminders (D-1, H-3) | 15 - 25 FCFA/SMS | Included in module |
| Deposit payment via Wave or Orange Money | 400,000 - 800,000 | +1 week |
| Connection to clinic management software | 800,000 - 2,000,000 | +2 - 4 weeks |
| Second language version (expat patients, NGOs) | 300,000 - 600,000 | +1 week |
| Maintenance and secure hosting | 75,000 - 200,000/month | Ongoing |
A typical project (site, booking, SMS reminders, deposit payment) lands around 5 million FCFA (about EUR 7,600) and ships in 6 to 10 weeks.
Online booking: what changes for the clinic
The phone switchboard is the bottleneck in most private clinics. Patients hang up after 3 minutes on hold and call the competing clinic down the road.
| Indicator | Before (phone only) | After 12 months (site + online booking) |
|---|---|---|
| Share of appointments booked online | 0% | 25 - 35% |
| Calls received per day | 250 - 300 | 170 - 210 |
| No-show rate | 18 - 25% | 8 - 12% (SMS reminders) |
| Specialist slot fill rate | 60 - 70% | 80 - 88% |
| Switchboard time spent on bookings | 5 - 6 h/day | 2 - 3 h/day |
| After-hours bookings (evenings, weekends) | Impossible | 35 - 45% of online bookings |
These figures are 2026 orders of magnitude observed at comparable facilities. The gain depends on doctors keeping their schedules up to date: a wrong online calendar destroys trust faster than a busy switchboard.
Healthcare-specific watch points
- Health data: data protection law applies (in Côte d'Ivoire, law no. 2013-450). The booking form only collects the general reason for the visit, never a medical record. Encrypted hosting and declaration with the regulator.
- Mobile and slow connections: over 85% of patients browse on a smartphone. Light pages (under 1 MB), booking in 3 screens maximum.
- Visible emergencies: tap-to-call emergency number at the top of every page, opening hours and directions.
- Insurers: list of accepted insurers and health plans, the second question patients ask after availability.
- Doctor profiles: photo, specialty, languages spoken, consultation days, indicative consultation fee.
Mini case study
Dr Kouassi, director of a 40-bed multi-specialty clinic in Cocody, Abidjan, manages 14 specialists. His consultation slots are 65% filled, with 22% no-shows. Investment: 5,200,000 FCFA (site, booking for 14 doctors, SMS reminders, Wave deposit).
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Calculation: 14 doctors × 12 slots per day × 22 days = 3,696 slots per month. Moving from 65% to 80% effective fill adds about 550 consultations per month. At 15,000 FCFA per consultation, that is 8,250,000 FCFA in additional monthly revenue, before fee-sharing. SMS cost: 3,000 reminders × 20 FCFA = 60,000 FCFA per month. Even with a cautious assumption divided by three, the project pays back in under three months.
FAQ
How much does a private clinic website cost in 2026?
From 2.5 to 4 million FCFA for a full brochure site, and 4.5 to 7 million FCFA with booking, SMS reminders and deposit payment. Connecting your management software adds 0.8 to 2 million FCFA.
Will patients pay a deposit online?
Yes for high-demand specialists, as long as the amount stays modest (5,000 to 10,000 FCFA) and payable via Wave or Orange Money. Deposits cut no-shows roughly in half.
How long does launch take?
Plan 6 to 10 weeks. Collecting doctor profiles and getting each doctor to validate their slots often takes 2 weeks on its own.
Can the site handle multiple locations?
Yes. A facility with a second branch adds about 500,000 FCFA for a multi-site scheduler and local pages.
Who updates the schedules?
Each doctor or their assistant, from a mobile dashboard. A 2-hour training session is enough and is included in the project.
Let's scope your project. Tell us your number of specialties, doctors and your current management software: we send a costed estimate and a go-live schedule. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
