The verdict in three sentences
For a multi-site dental group in London, a website that actually fills the diary costs between GBP 12,500 and 30,000 in 2026 (about EUR 14,500 to 35,000), including GBP 3,000 for the online booking module. The most profitable lever is not design but the combination of online booking, SMS reminders at GBP 0.04 and an optimised Google profile for each clinic. A goal of 25 % of appointments booked online within 6 months is achievable if the journey takes under 60 seconds on mobile.
The budget line by line
Example for a group of three clinics, two in Clapham and one in Islington, with 12 clinicians.
| Line | 2026 price (GBP) | What is included |
|---|---|---|
| Group site and per-clinic pages | 9,000 | Home, 3 clinic pages with directions, team, indicative fees |
| Online booking module | 3,000 | Diary per clinician and per clinic, instant confirmation |
| Treatment and clinician pages (20 pages) | 2,000 | Implants, orthodontics, whitening, children's dentistry |
| Local SEO and 3 Google Business Profiles | 1,500 | Categories, photos, reviews, opening hours per site |
| SMS and WhatsApp reminder integration | 750 | Reminder at D-1 and H-3, cancellation link |
| Photo and video shoot of the 3 clinics | 1,750 | One shooting day, 60 retouched photos |
| Total | 18,000 | 6 to 8 week timeline |
Three project levels compared
| Criterion | Essential | Standard | Premium |
|---|---|---|---|
| Price | GBP 12,500 | GBP 18,000 | GBP 30,000 |
| Pages | 12 | 30 | 45 + blog |
| Online booking | Yes, single diary | Yes, per clinician | Yes, with online deposit |
| SMS reminders | No | Yes | Yes + post-treatment follow-up |
| Optimised Google profiles | 1 | 3 | 3 + monthly review monitoring |
| Dashboard | No | Bookings per clinic | No-show rate, patient source |
| Timeline | 4 weeks | 6 to 8 weeks | 10 to 12 weeks |
A GBP 50 deposit for long treatments (implants, orthodontics), paid by card or Apple Pay, sharply reduces missed appointments.
Running costs and the path to 25 % online bookings
| Item | 2026 cost or target | Comment |
|---|---|---|
| Maintenance and hosting | GBP 375 a month | Backups, updates, 2 hours of changes |
| SMS reminders | GBP 0.04 each | 900 appointments × 2 reminders = GBP 72 a month |
| Month 1 after launch | 5 % of bookings online | Link shared by WhatsApp and at reception |
| Month 3 | 15 % | Active Google profiles, first reviews |
| Month 6 | 25 % | Smooth mobile journey, targeted local campaign |
| Target no-show rate | From 18 % to 9 % | Combined effect of reminders and deposits |
The site must also comply with UK GDPR and the General Dental Council's advertising guidance: explicit consent, secure handling of health data and accurate treatment claims.
Mini case study
Dr Priya Shah, director of a group of three clinics in Clapham and Islington, handles 900 appointments a month with an 18 % no-show rate. She chooses the Standard package at GBP 18,000, plus GBP 375 a month of maintenance. First-year cost: 18,000 + 4,500 = GBP 22,500. Thanks to SMS reminders (GBP 72 a month), the no-show rate falls to 9 %: 81 appointments recovered each month at GBP 120 on average, or GBP 9,720 of protected revenue a month. The investment pays back in a little over two months, as an order of magnitude, before even counting new patients coming from Google.
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FAQ
How much does a dental clinic website cost in London?
Between GBP 12,500 and 30,000 for a multi-site group in 2026. A single practice can start lower, but the GBP 3,000 booking module remains the most profitable investment.
Do patients really book online?
Yes, provided the journey is mobile, fast and confirmed by SMS or WhatsApp. A 25 % target within 6 months is realistic, and some groups exceed 35 % after a year.
How much do SMS reminders cost?
About GBP 0.04 per SMS in 2026. For 900 appointments with two reminders each, the monthly bill stays around GBP 72.
Can we take a deposit online?
Yes, by card, Apple Pay or Google Pay, for example GBP 50 for a first implant consultation. The deposit is deducted from the invoice and reduces no-shows.
How long until the site goes live?
6 to 8 weeks for the Standard package, including one week to configure each clinician's diary and one day of photography.
Let's scope your project. Tell us how many clinics, clinicians and monthly appointments you manage, and we will price the site, the booking module and reminders with a launch schedule. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
