The verdict in three sentences
For a network of medical centres, every missed appointment is a paid-for machine slot (scanner depreciation, radiographer, radiologist) that earns nothing. A multi-site appointment booking app at MAD 180,000 to 400,000 (about EUR 16,700 to 37,000), with SMS and WhatsApp reminders and online deposits, usually halves no-shows. Delivered in 3 to 4 months, it pays back within months once the no-show rate exceeds 10 %.
Phone booking or web app: what changes
The table compares the current situation of a 9-centre imaging network in Casablanca and Rabat with a dedicated app, as a 2026 ballpark that applies to most Maghreb healthcare groups.
| Indicator | Phone desk + paper or Excel diary | Multi-site app |
|---|---|---|
| No-show rate | 18 % | 8 to 9 % |
| Inbound calls per day per centre | 120 to 180 | 50 to 80 |
| Slots bookable online 24/7 | 0 % | 60 to 70 % of exams |
| Reallocation of a cancelled slot | Rare, no waiting list | Automatic, offered via WhatsApp |
| Per-machine scheduling (MRI, CT, ultrasound) | One diary per centre | Slots per machine and exam duration |
| Deposit for long exams | No | MAD 200 to 500 online |
| Network reporting | Manual monthly consolidation | Real-time dashboard |
The gain comes from high-value exams, MRI and CT, where a lost slot is worth MAD 1,500 to 3,500 (EUR 140 to 325).
Budget by scope in dirhams
Price depends on the number of sites, the granularity of machine scheduling and integration with the existing radiology information system (RIS).
| Scope | Content | 2026 budget | Timeline |
|---|---|---|---|
| Core booking | Online booking, patient accounts, back office | MAD 180,000 to 230,000 | 10 to 12 weeks |
| + SMS and WhatsApp reminders | D-2, D-1, one-click confirmation, waiting list | + MAD 30,000 to 50,000 | Included |
| + Per-machine slots | Durations per exam type, preparation, maintenance | + MAD 35,000 to 60,000 | + 2 weeks |
| + Online deposit | Card payment via CMI, refund on cancellation | + MAD 25,000 to 40,000 | + 1 week |
| + RIS integration | Sync of exams and reports | + MAD 40,000 to 70,000 | + 3 to 4 weeks |
| Usage costs | SMS about MAD 0.25 to 0.40, WhatsApp MAD 0.40 to 0.80 per message | Variable | Monthly |
| Hosting and maintenance | Server, backups, fixes | MAD 4,000 to 9,000 per month | Monthly |
Health data requires a filing with Morocco's CNDP under Law 09-08 (Tunisia and Algeria have equivalent authorities), secure hosting and access logging: these are built in from scoping.
Features that actually reduce no-shows
Three mechanisms deliver most of the result. The D-1 WhatsApp reminder with a confirm or cancel button, which gets read rates above 90 %. The automatic waiting list, which offers a freed slot to registered patients within minutes. The deposit on long exams (MRI, contrast CT), which pushes no-shows on those slots below 5 %. A French and Arabic interface, with a mobile journey that takes under 2 minutes, is essential.
Mini case study
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Karim, head of operations at a network of 9 imaging centres in Casablanca and Rabat, handles about 10,500 appointments a month, with 18 % no-shows, or 1,890 lost slots. He launches an app at MAD 320,000 with WhatsApp reminders, per-machine slots and deposits. No-shows fall to 9 %, freeing 945 slots a month. Conservatively assuming 40 % of those slots generate extra net revenue at an average ticket of MAD 700, the gain reaches about MAD 265,000 a month (EUR 24,500). After MAD 15,000 of monthly messaging and maintenance, the investment pays back in under 2 months of operation.
FAQ
How much does a multi-site booking app cost in Morocco?
The 2026 ballpark is MAD 180,000 to 400,000 depending on the number of sites, machine scheduling and RIS integration. A core version with reminders starts around MAD 210,000.
Do WhatsApp reminders really reduce no-shows?
Yes, combined with one-click confirmation and a waiting list, they often halve no-shows. Each message costs about MAD 0.40 to 0.80, negligible next to an MRI slot worth MAD 2,500.
Can we take an online deposit?
Yes, through the CMI gateway or a Moroccan payment provider, with a MAD 200 to 500 deposit on long exams. It is refunded automatically if the patient cancels more than 24 hours ahead.
Do we need authorisation to process health data?
Yes, Law 09-08 requires a declaration or authorisation from the CNDP. Allow 3 to 6 weeks and start the process at project kick-off.
How long does it take to roll out to 9 centres?
Allow 3 to 4 months of development, then a rollout in waves of 2 to 3 centres over 4 weeks. Front-desk training takes half a day per centre.
Let's scope your project. Tell us your number of centres, machines and your RIS software: we will price an app between MAD 180,000 and 400,000, deliverable in 3 to 4 months. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
