The verdict in three sentences
For a group of 7 veterinary clinics around Amsterdam, the right architecture is one website, one domain and one rich local page per clinic, not seven micro-sites. A realistic budget is EUR 20,000 to 35,000 excluding VAT, with an 8-week timeline and an online booking module at EUR 90-150 per month per location. The return comes mainly from the 35% of calls received after hours, which the website can turn into appointments instead of losing them to competitors.
One website or seven: the architecture decision
Many veterinary groups built through acquisitions inherit one website per clinic, each with its own vendor, hosting and design. The result: scattered SEO authority, opening hours that contradict Google, and an invisible group brand. Consolidating on a single domain concentrates inbound links and lets you share medical content (vaccination, neutering, emergencies, exotic pets).
| Criterion | 7 separate websites | Single multi-location website |
|---|---|---|
| Build cost | 7 x EUR 4,500 to 7,000 = EUR 31,500 to 49,000 | EUR 20,000 to 35,000 |
| Hosting and maintenance | 7 x EUR 700/year = EUR 4,900/year | EUR 1,400 to 2,800/year |
| SEO authority | Spread across 7 domains | Concentrated on 1 domain |
| Opening hours consistency | Manual updates in 7 back-offices | One record per clinic, synced |
| Medical content | Duplicated or missing | Written once, linked to every clinic |
| Hiring vets and nurses | Scattered job ads | Single group careers page |
| Time to launch | 4 to 6 months in practice | 8 weeks |
The typical sitemap: a group homepage, one page per clinic (/clinics/amstelveen, /clinics/zaandam...), one page per specialty, an emergency page showing today's on-call clinic, and a careers page. Each local page carries the address, hours, team with photos, available specialties, directions, parking and a booking button specific to that clinic.
Detailed budget and recurring costs
The estimate below is a 2026 order of magnitude for an agency serving a regional group in the Netherlands.
| Item | Range excl. VAT | Comment |
|---|---|---|
| Discovery, sitemap, wireframes | EUR 3,500 to 5,500 | Workshops with management and 2 lead vets |
| Local page template development | EUR 4,500 to 7,500 | VeterinaryCare structured data per clinic |
| Content: 7 local pages + 10 care pages | EUR 5,000 to 8,500 | On-site photography extra: EUR 450/clinic |
| Booking integration | EUR 1,800 to 3,500 | Connection to the practice management system |
| Sync of 7 Google Business Profiles | EUR 1,400 to 2,500 | Hours, public holidays, booking links |
| QA, migration and 301 redirects | EUR 2,800 to 6,000 | Essential to keep old websites' traffic |
| Team training | EUR 1,000 to 1,500 | Half-day remote session, Dutch and English |
| Total build | EUR 20,000 to 35,000 | 8-week timeline |
On the recurring side, budget EUR 90 to 150 per month per location for booking, i.e. EUR 630 to 1,050 per month for 7 clinics, plus EUR 120 to 250 per month for maintenance and hosting. 301 redirects are the most neglected line: a group that drops its old domains without redirects can lose 40 to 60% of organic traffic for several months.
Google Business Profile and local SEO: the real engine
For a veterinary clinic, most new clients come from "vet + neighbourhood" searches and the Google Maps Local Pack. Each Google Business Profile must point to its local page, not to the group homepage. Hours must match character for character between the website and the profile, otherwise Google shows conflicting information. Reviews must be collected clinic by clinic, with a review request link sent after each consultation.
Mini case study
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Daan, director of a 7-clinic veterinary group around Amsterdam, receives an average of 1,400 calls per month across the network, 35% of them after hours, i.e. 490 calls. Assuming 20% of those callers would have booked online, that is 98 appointments per month. With an average consultation of EUR 80, the missed revenue reaches about EUR 7,840 per month. The project costs EUR 28,000 plus EUR 900 per month for booking. Recovering just half of those appointments, about EUR 3,920 of monthly revenue or EUR 3,020 net of the booking fee, covers the initial investment in a little over 9 months, before any SEO gains.
FAQ
Should we keep the old domains of acquired clinics?
Yes, but only to 301-redirect them to the matching local page. Keeping a domain costs about EUR 15 per year and preserves links built up over years.
Which booking software should we choose?
The number one criterion is integration with your practice management system to avoid double entry. Veterinary-specific tools cost EUR 90 to 150 per month per location in 2026.
How long before local SEO improves?
First gains appear 6 to 10 weeks after launch, provided all 7 Google profiles are corrected on the same day. Full effect is usually measured at 4 to 6 months.
Can we show the on-call clinic in real time?
Yes, through an on-call schedule entered in the back-office that updates the emergency page and site banner. This module costs EUR 900 to 1,800 to develop.
Can the website help us hire vets?
It is a key use case in 2026 given the shortage of practitioners. A group careers page with openings per clinic costs about EUR 1,200 and reduces reliance on recruiters charging 15 to 20% of annual salary.
Let's scope your project. Send us your list of clinics and current tools, and we will price a multi-location website between EUR 20,000 and 35,000 delivered in 8 weeks. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
