The verdict in three sentences
A Facebook page is a good start but a bad finish line: it doesn't rank on Google and belongs to Meta, not you. In Kumasi in 2026, a showcase site costs 250,000 to 500,000 FCFA, ships in 7 days and adds +50% perceived credibility. Businesses that add a real site see on average +30% inbound requests thanks to SEO and email capture.
What Facebook will never do for you
On Facebook, your posts vanish in the feed, organic reach is throttled, and a prospect searching "caterer Kumasi" on Google won't find your page. You own neither the audience, the emails, nor the name. A showcase site reverses these limits.
| Criterion | Facebook page only | Showcase site |
|---|---|---|
| Google SEO | Near zero | Yes, targetable |
| Perceived credibility | Average | +50% |
| Audience ownership | Meta | You |
| Email capture | No | Yes |
| Pro domain name | No | Yes (12,000 FCFA/year) |
| Design control | Very limited | Full |
| 24/7 availability | Ephemeral feed | Permanent |
Cost of a showcase site in Kumasi
A showcase site won't ruin an SME. Here are the typical items in 2026.
| Item | FCFA range | Note |
|---|---|---|
| Showcase site (3-5 pages) | 250,000 - 500,000 | Delivery ~7 days |
| .com domain name | 12,000 / year | Recurring |
| Hosting | 25,000 - 75,000 / month | Depends on plan |
| Form + email capture | included | Generates leads |
| Local Google SEO | 75,000 - 150,000 / month | Optional |
Mini case study
Afi, a baker in Kumasi, sold only via her Facebook page (about 40 orders/month). She invests 350,000 FCFA in a showcase site with an order form and pro domain. Within three months, local SEO brings her "birthday cake Kumasi" searches, and her site captures +30% requests, that's 12 more orders per month. At an average margin of 8,000 FCFA per order, that's 96,000 FCFA/month of additional margin: the site pays back in under 4 months.
Earn by referring: Kolonell partner
How many businesses around you live only on Facebook? Become a Kolonell referral partner and earn 15% + 5% recurring on every showcase site signed. A 350,000 FCFA site earns you 52,500 FCFA immediately, plus a share of maintenance. Other divisions also pay: e-commerce 12%, marketplace 10%, institutional 8%.
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
FAQ
Should I close my Facebook page once the site is live?
No, keep it: it becomes a channel that drives to your site. The ideal is Facebook for engagement and the site for conversion and SEO.
Is a showcase site enough or do I need to sell online?
For many businesses, a showcase with a form is enough to generate +30% requests. A full e-commerce store is justified when online order volume demands it.
How long to get my site?
About 7 days for a 3-5 page showcase in Kumasi. Prepare your content (photos, text) upfront to hold that timeline.
Is the domain name expensive?
No: about 12,000 FCFA/year for a .com. It gives you a professional, credible address, independent of Meta.
Will I appear on Google quickly?
Initial pages are indexed within days to weeks. Local SEO support (75,000 - 150,000 FCFA/month) speeds ranking on queries like "your trade + Kumasi".
Let's talk about your project. We turn your Facebook page into a showcase site that captures customers on Google. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
