The verdict in three sentences
In Amsterdam, a Google Business Profile maintained every week costs 150 to 550 EUR a month excluding VAT depending on the service level, and consistency is what separates a health centre in Zuid or De Pijp from the five others nearby. A sound monthly contract spells out tasks, frequency and deadlines: review replies within 48 hours, posts in Dutch and English, photos, hours checks and a weekly report. Without that list you are paying a subscription nobody can audit.
Why a profile needs weekly care in Amsterdam
Patients find a health centre by searching huisarts De Pijp, fysiotherapie Amsterdam Zuid or English speaking GP Amsterdam, then call or book. A large expat population means many searches and reviews are in English, while most locals write in Dutch, so posts and replies need both. Opening hours shift with public holidays such as King's Day, and practice assistants change phone routing more often than anyone updates Google. Under the GDPR (AVG in Dutch) and medical confidentiality, a reply must never confirm someone is a patient, and the Dutch data protection authority treats health data as a special category.
What a monthly management contract covers
| Task | Frequency | Deadline or volume | Why it matters |
|---|---|---|---|
| Review replies | Ongoing | Within 48 hours, in the reviewer's language, manager sign-off on 1 and 2 stars | Trust from future patients |
| Google posts | Weekly | 4 to 10 a month, Dutch and English | Active profile, services highlighted |
| Photos | Monthly | 10 to 30 per quarter (reception, treatment rooms, team, entrance) | Click-through and recognition |
| Hours and phone check | Weekly | Test call and holiday hours | No lost calls |
| Suggested edits watch | Weekly | Reject wrong edits | Accurate profile |
| Q&A | Weekly | Answer within 72 hours | Questions answered before the call |
| Reporting | Weekly | Calls, directions, booking clicks, rankings, reviews | Decisions based on data |
Service levels and prices
Amsterdam market prices in 2026 are estimates, excluding 21 % VAT.
| Level | Monthly price | Posts per month | Photos per quarter | Languages | Reporting |
|---|---|---|---|---|---|
| Freelance basic | 150 to 250 EUR | 4 | 10 | Dutch or English | Irregular |
| Agency standard | 250 to 400 EUR | 6 to 8 | 20 | Dutch and English | Per contract |
| Agency advanced | 400 to 550 EUR | 10 | 30 | Dutch and English | Weekly |
| Kolonell visibility audit | 100,000 FCFA (about 152 EUR), once | Audit report, credited against setup within 30 days | |||
| Traffic Engine Présence | 125,000 FCFA (about 191 EUR) a month | Scope set after audit | Weekly | ||
| Traffic Engine Momentum | 225,000 FCFA (about 343 EUR) a month | Scope set after audit | Weekly | ||
| Traffic Engine Flood | 350,000 FCFA (about 534 EUR) a month | Scope set after audit | Weekly |
Traffic Engine plans run for 12 months with a 300,000 FCFA setup (about 457 EUR), from which the audit is deducted if you start within 30 days.
Extra costs to budget
| Item | 2026 cost | Frequency |
|---|---|---|
| Professional photo shoot | 400 to 900 EUR | Twice a year |
| Online booking integration | 30 to 120 EUR | Monthly |
| Bilingual location page on the website | 300 to 800 EUR | Once |
| Call tracking number | 10 to 30 EUR | Monthly |
| Internal approval time | 1 hour | Weekly |
Mini case study
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Illustrative example, fictional practice: Sanne is practice manager of a health centre in Amsterdam Zuid with GPs and physiotherapists. The profile shows 4.0 stars on 85 reviews, no replies to English reviews and hours that were wrong on King's Day. She signs an advanced agency plan at 450 EUR a month, 5,400 EUR a year.
With weekly care, physiotherapy calls and booking clicks rise by 45 a month. If 60 % become self-paying or insured physiotherapy courses worth about 300 EUR each (2026 estimate), added revenue reaches 8,100 EUR a month, so the annual fee is covered in the first month of results.
FAQ
How much does monthly profile management cost in Amsterdam in 2026?
Between 150 and 550 EUR a month excluding VAT depending on the level. Traffic Engine plans run from 125,000 to 350,000 FCFA a month, about 191 to 534 EUR.
Do we need posts in both Dutch and English?
For most Amsterdam practices, yes: expat patients can be 20 to 40 % of the list in central districts. Reply to each review in the language it was written in.
How many photos should we publish?
About 10 to 30 per quarter covering entrance, reception, rooms and team. Recent photos help patients recognise the entrance and lift direction requests.
Is weekly reporting really necessary?
Yes: weekly calls, directions, rankings and reviews let you catch a broken phone line or wrong hours within 7 days instead of a month.
Get found by the patients already searching for you. Start with a visibility audit at 100,000 FCFA (about 152 EUR), credited against setup if you start within 30 days, then the Traffic Engine plan that fits your practice, with a weekly report on calls and booking requests. Traffic Engine. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
