The verdict in three sentences
For an Ivorian microfinance institution (MFI) with 10 to 60 branches, the website is no longer a brochure: it is the first counter, visited on mobile by traders, farmers and small businesses comparing offers before they travel. A showcase site at 1,500,000 to 3,000,000 FCFA (2,300 to 4,600 EUR) is enough for an MFI under 10 branches with no digital ambition, but from 15 branches a custom site at 5,000,000 to 9,000,000 FCFA (7,600 to 13,700 EUR) with a loan simulator and online application pays for itself through lower acquisition costs. Security (CSP, WAF) and publishing the regulatory documents required by the BCEAO are not optional for a licensed institution. Microfinance players and fintechs in London or Nairobi face the same choices, with budgets typically 15,000 to 40,000 USD.
Showcase site or custom platform: the comparison
| Criterion | Showcase site | Custom site |
|---|---|---|
| 2026 budget | 1,500,000 to 3,000,000 FCFA | 5,000,000 to 9,000,000 FCFA |
| Timeline | 4 to 6 weeks | 10 to 14 weeks |
| Products | Static page per product | Catalogue filtered by audience (savings, credit, transfers) |
| Loan simulator | None | Instalments, APR, downloadable schedule |
| Branch locator | PDF list | Map, opening hours, directions, branch WhatsApp |
| Online loan application | Contact form | 4-step pre-application, attachments, SMS tracking |
| Regulatory area | A few PDFs | Annual reports, fees, terms, mediation |
| Security | HTTPS | HTTPS, CSP headers, WAF, logging, penetration tests |
| Monthly maintenance | 50,000 to 100,000 FCFA | 100,000 to 250,000 FCFA |
The simulator must display the annual percentage rate (TEG) and respect the usury ceiling set in WAEMU for decentralised financial systems, otherwise it misleads customers. We connect it to rate grids approved by the risk department, editable without a developer.
How digital changes acquisition cost
The financial stake shows up in the cost of a credit file. In a branch, an account officer spends 45 to 90 minutes with a prospect, much of it explaining products and chasing missing documents.
| Indicator (2026 order of magnitude) | 100% branch journey | Online pre-application + branch |
|---|---|---|
| Officer time per file | 60 to 90 min | 25 to 40 min |
| Processing cost per file | 12,000 to 20,000 FCFA | 6,000 to 10,000 FCFA |
| Incomplete files at first meeting | 40 to 55% | 15 to 25% |
| Average decision time | 7 to 15 days | 3 to 7 days |
| Acquisition cost via radio or billboards | 15,000 to 30,000 FCFA | 5,000 to 12,000 FCFA via targeted Facebook campaigns |
| Share of requests received after hours | 0% | 30 to 45% |
On compliance, the site must protect collected data under Ivorian Law No. 2013-450 and ARTCI rules, with secure hosting, encrypted backups and a clear privacy policy. We add a web application firewall (WAF), strict CSP headers and dual approval for any change to published rates.
Mini case study
Mr Kouassi, CEO of an MFI with 28 branches in Abidjan and up-country, handles about 900 credit applications a month. He invests 7,200,000 FCFA (about 11,000 EUR) in a custom site, plus 180,000 FCFA a month in maintenance. If 35% of applications go through the online pre-application, i.e. 315 files, and each saves 7,000 FCFA of officer time, the MFI saves 2,205,000 FCFA a month. After maintenance, the net saving reaches 2,025,000 FCFA a month: the investment pays back in under 4 months, not counting new customers acquired in the evenings and at weekends.
FAQ
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Can the site connect to our core banking system?
Yes, via an API or secure export to software commonly used by MFIs (Perfect, Orbit, Temenos). Allow 1,000,000 to 2,500,000 FCFA depending on how open the system is.
Can customers pay instalments on the site?
Yes, via Wave, Orange Money or MTN MoMo, for 1,500,000 to 3,000,000 FCFA of integration. Many MFIs start with the pre-application and add payments in phase 2.
Which regulatory documents should we publish?
At minimum the licence, fee schedule, annual financial statements, complaints procedure and mediator contact details. A well-organised document area also reassures funders.
Will the site work on slow connections?
We target under 2.5 s display on 3G and page weight under 1 MB. The pre-application saves input locally so nothing is lost if the connection drops.
Should the site be in local languages?
French is enough at launch, but short videos in Dioula or Baoulé on product pages improve understanding. Budget 150,000 to 300,000 FCFA per video.
Let's scope your project. We size your site based on your number of branches, products and integrations, with an indicative budget of 5,000,000 to 9,000,000 FCFA (7,600 to 13,700 EUR) and a 10 to 14 week timeline. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
