The verdict in three sentences
For a marine surveyor firm, the website exists mainly to be shortlisted by international insurers, who pick a surveyor within minutes when a container arrives damaged in port. In Singapore, agencies quote 15,000 to 28,000 SGD for a site with surveys by type, references and a 24/7 urgent instruction form, while a nearshore team in Dakar delivers the same scope for 1.8 to 3 million FCFA (about 2,750 to 4,600 EUR). One extra cargo damage instruction won through the site often covers a third of the investment.
Who looks for a marine surveyor, and how
A marine surveyor's clients are not consumers. They are P&I club correspondents, cargo underwriters in London, Paris or Geneva, freight forwarders and shipowners who need a reliable report within 24 to 48 hours. For a typical surveying firm, around 60% of instructions come from abroad. These buyers check three things before calling: language (English is the working language of P&I clubs), proof of competence (accreditations, references, vessel and cargo types) and real availability outside office hours.
| Instructing party | Share of instructions (2026 estimate) | What they look for on the site | Language |
|---|---|---|---|
| P&I club correspondent | 25% | 24/7 availability, time to attend in port | English |
| Cargo underwriter | 20% | Container damage surveys, sample reports | English / French |
| Shipowner or charterer | 15% | On/off hire, draft survey | English |
| Freight forwarder | 20% | Joint survey, indicative fees | English / local |
| Local importer | 12% | Cargo receipt survey | Local language |
| Lawyer or commercial court | 8% | References, surveyor CVs, expert witness work | English |
In practice, a single-language site cuts the firm off from most of its referrers. The second language version must not be machine translated; it uses trade vocabulary (*cargo damage survey*, *on-hire / off-hire survey*, *bunker survey*, *condition survey*).
2026 budget: three site levels
| Item | Essential | Professional | International reference |
|---|---|---|---|
| Singapore agency quote | 15,000 SGD | 21,000 SGD | 28,000 SGD |
| Nearshore build from Dakar | 1,800,000 FCFA (2,750 EUR) | 2,400,000 FCFA (3,660 EUR) | 3,000,000 FCFA (4,575 EUR) |
| Pages (two languages) | 8 | 14 | 20+ |
| Pages per survey type | 3 | 6 | 8 + port pages |
| 24/7 urgent instruction form | Yes, email | Yes, email + WhatsApp + on-call SMS | Yes, + automatic acknowledgement |
| References and anonymised reports | Simple list | Detailed case pages | Case pages + downloadable sample report |
| International SEO | Basic tags | Hreflang, Google profile | Hreflang, ProfessionalService schema, maritime directories |
| Delivery time | 4 weeks | 5 weeks | 6 weeks |
| Hosting and maintenance | 20,000 FCFA/month (30 EUR) | 20,000 FCFA/month | 35,000 FCFA/month |
The Professional level suits most firms with 3 to 10 surveyors. Standard delivery is 5 weeks: one week of scoping and reference gathering, two weeks of design and bilingual copywriting, one week of build, one week of testing and launch.
The content that makes a foreign insurer instruct you
A marine surveying site convinces through precision. The pages that generate the most requests describe one specific survey with its response time: "container damage survey at the port, attendance within 4 hours". Also show accreditations and memberships (IIMS, P&I club correspondent lists, court approval), a table of covered ports with response times, and quantified anonymised cases: "42 reefer containers, cold chain failure, report delivered in 36 hours".
| Coverage zone (Dakar firm example) | Displayed response time | Travel fee (2026 order of magnitude) |
|---|---|---|
| Port of Dakar | Within 4 hours | Included |
| Dakar bulk and oil terminal | Within 6 hours | Included |
| Port of Ziguinchor | Within 24 hours | 150,000 FCFA (230 EUR) |
| Port of Kaolack | Within 12 hours | 90,000 FCFA (137 EUR) |
| Banjul (Gambia) | Within 24 hours | 250,000 FCFA (380 EUR) |
| Nouakchott (Mauritania) | Within 48 hours | 400,000 FCFA (610 EUR) |
A Singapore firm would list Jurong, Pasir Panjang, Tanjong Pagar and the anchorages instead. The urgent form must fit a mobile screen: vessel name, IMO number, port, nature of damage, policy reference, contact. On submission, the on-call surveyor gets a WhatsApp alert and the client an English acknowledgement with the time of handling.
Mini case study
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Mr Ndiaye runs a 5-surveyor firm in Dakar. His average fee for a container damage survey instructed by a foreign insurer is 850,000 FCFA (1,300 EUR). He picks the Professional level at 2,400,000 FCFA plus 240,000 FCFA of hosting over 12 months, i.e. 2,640,000 FCFA (4,025 EUR) in year one. If the site brings only 4 extra international instructions a year, additional revenue reaches 3,400,000 FCFA. At a 55% margin, the net gain is 1,870,000 FCFA in year one; payback takes about 17 months, after which only 240,000 FCFA of hosting remains per year. A Singapore firm paying 21,000 SGD for the same scope needs roughly twice as many extra instructions to break even.
FAQ
Why is an English version mandatory for a marine surveyor?
Around 60% of a surveying firm's instructions come from foreign parties, and P&I clubs work in English. Without it, the firm stays invisible on searches like "marine surveyor Dakar" or "cargo surveyor Singapore".
How much does a marine surveyor website cost in 2026?
Singapore agencies quote 15,000 to 28,000 SGD; a nearshore build from Dakar costs 1.8 to 3 million FCFA (2,750 to 4,575 EUR). Hosting and maintenance cost from 20,000 FCFA (30 EUR) per month.
How long does it take to go live?
Standard delivery is 5 weeks for a 14-page bilingual site. The main source of delay is gathering references and anonymising reports, which should start in week one.
Can survey reports be published on the site?
Yes, in anonymised form: remove the vessel, assured and shipper names. Two or three quantified cases are enough to reassure an underwriter.
Does the 24/7 form really work at night?
The form sends a WhatsApp alert and an SMS to the on-call surveyor in under a minute. The automatic acknowledgement promises a call back within 30 minutes.
Let's scope your project. A 14-page bilingual site with an urgent instruction form, indicative budget of 2.4 million FCFA (3,660 EUR), live in 5 weeks. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.