The verdict in three sentences
For a manufacturing SME, a budget-controlled redesign (8,000 to 18,000 EUR excl. tax) is enough in 7 cases out of 10: same structure, but design, content and performance rebuilt. A brand-new site (15,000 to 35,000 EUR excl. tax) is only justified when the sitemap, CMS or technical foundation is obsolete. Either way, plan 8 to 14 weeks and one measurable goal: +35 % inbound quote requests in year one.
Redesign vs new site: the 2026 comparison
The choice depends on the state of your foundation, not on taste. An up-to-date, well-structured WordPress site can be redesigned. A frozen, non-responsive site with no back office should be replaced.
| Criterion | Redesign | New site |
|---|---|---|
| 2026 budget (EUR excl. tax) | 8,000 - 18,000 | 15,000 - 35,000 |
| Timeline | 8 - 12 weeks | 10 - 14 weeks |
| Pages handled | 8 - 20 | 15 - 40 |
| Sitemap | Kept/adjusted | Rethought |
| SEO risk | Low (redirects) | Medium (must be managed) |
| Lifespan | 3 - 4 years | 5 - 6 years |
As a 2026 order of magnitude, a redesign stays 40 to 50 % cheaper for an equivalent visual result when the foundation is healthy.
What the budget covers, line by line
A serious quote itemises each line: that is the first sign of professionalism. Here is an indicative breakdown for a 12,000 EUR redesign.
| Line item | Share | Amount (EUR excl. tax) |
|---|---|---|
| UX / mockups | 20 % | 2,400 |
| Integration / dev | 35 % | 4,200 |
| Content & SEO | 20 % | 2,400 |
| Photo / visuals | 10 % | 1,200 |
| QA & go-live | 10 % | 1,200 |
| Training & docs | 5 % | 600 |
On top comes operations: hosting 30 to 80 EUR/month, maintenance 80 to 250 EUR/month depending on service level.
Mini case study
Mark, who runs an industrial sheet-metal SME (45 staff), redesigns his 2020 site for 13,500 EUR excl. tax. Before: 18 inbound quote requests per month, 6 qualified. After 4 months: +35 %, i.e. 24 per month, 8 qualified. Average value of a signed deal: 22,000 EUR, win rate 20 %. The extra monthly requests do not all convert, but just one extra signed deal per quarter pays back the redesign within the first year. Estimated ROI: 3x over 12 months.
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FAQ
How long does a redesign really take?
Plan 8 to 12 weeks for a redesign, a little more for a new site. The bottleneck is not development but client-side content approval: assign an available internal owner.
Will I lose my Google rankings?
No, provided 301 redirects are set up URL by URL. A well-managed redesign preserves existing SEO and often improves it thanks to better performance and structure.
Can I keep my domain name and email?
Yes, a redesign requires no change of domain or mailbox. The site is migrated without touching your professional addresses.
What maintenance budget should I plan afterwards?
Between 80 and 250 EUR/month for updates, backups, monitoring and small changes. It is insurance against downtime and security flaws.
8,000 vs 18,000 EUR: what changes?
The low end covers design, integration and basic SEO. The high end adds custom animations, professional copywriting, photo shoots and deep SEO work that accelerates results.
Let's scope your project. Redesign or new site, send us your current URL, an indicative budget and your deadline. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
