The verdict in three sentences
A 2018 industrial site penalises both export (no multilingual) and hiring (dated image). In 2026, a full redesign sits between 15,000 and 35,000 EUR net depending on page count and product catalogue size. Well run, it pays back through export leads and lower hiring cost, with possible public co-funding for digitalisation.
What drives the price
The price of an industrial redesign depends mostly on page volume, product catalogue and languages. Here are 2026 ranges for a Berlin manufacturer.
| Configuration | Pages | Catalogue | Net price 2026 |
|---|---|---|---|
| Simple showcase | 8-15 | No | 15,000-20,000 EUR |
| Showcase + catalogue | 15-30 | 50-150 SKUs | 20,000-28,000 EUR |
| Multilingual corporate | 30-50 | 150+ SKUs | 28,000-35,000 EUR |
| Multilingual option (EN/DE/FR) | — | — | +30 % |
| Technical document portal | — | Datasheets, manuals | +6,000-12,000 EUR |
Hiring and export lead ROI
A manufacturer measures return on two axes: export quote requests and employer attractiveness. Estimated 2026 impact over 12 months.
| Indicator | Before redesign | After redesign | Gain |
|---|---|---|---|
| Export enquiries/month | 6 | 14 | +133 % |
| Cost per application (hiring) | 380 EUR | 240 EUR | -37 % |
| Product page bounce rate | 68 % | 42 % | -26 pts |
| Mobile load time | 5.4 s | 1.9 s | -3.5 s |
| Pages per session | 2.1 | 3.8 | +81 % |
The typical timeline runs 8 to 12 weeks in two-week sprints: scoping, design, catalogue development, multilingual integration, QA.
Mini case study
Mark, head of a precision engineering SME in Berlin (95 staff), redesigns his 2018 site for 26,000 EUR net, including 6,000 EUR for an EN/DE/FR version and 8,000 EUR for a technical datasheet portal. He secures a digitalisation grant covering 40 % of part of the eligible spend, roughly 7,500 EUR. Net cost: 18,500 EUR. In 6 months, export enquiries rise from 6 to 14 a month. A single extra export order of 60,000 EUR a year more than repays the project.
FAQ
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Why does an industrial redesign cost more than a standard showcase site?
The product catalogue, downloadable datasheets and multilingual add development. Expect 15,000-35,000 EUR net versus 4,000-8,000 EUR for a simple showcase.
Is multilingual essential for exporting?
Yes: over 70 % of international B2B buyers first check a site in their own language. English is a minimum, German a plus for the DACH market. Budget +30 %.
Can the redesign be co-funded by public grants?
Schemes such as national digitalisation programmes or regional funds can co-finance up to 50 % of some digital spend. Eligibility depends on project nature and company size.
How long does the project take?
8 to 12 weeks for a manufacturer, depending on catalogue size and number of languages. The document portal adds 2 to 3 weeks.
What maintenance after go-live?
Plan 2,000 to 4,000 EUR a year for security, backups and catalogue updates, plus EU hosting (50-150 EUR/month depending on traffic).
Let's scope your project. Industrial redesign, SME of 50 to 200 staff, indicative budget 15,000-35,000 EUR net, optional multilingual and document portal, go-live within 8 to 12 weeks. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
