The verdict in three sentences
A manufacturer-to-dealer portal is not an open store: it is a closed, personalised space with per-dealer pricing, quotas and order tracking. In 2026 in Toronto, budget 45,000 to 110,000 EUR over 4 to 6 months, ERP integration included. The return comes from ending email and phone orders and better-planned logistics.
Cost per feature
The budget is built by business block; here is the 2026 order of magnitude.
| Feature | Cost (EUR) | Value |
|---|---|---|
| Reserved access + dealer accounts | 5,000 - 11,000 | Closed network |
| Per-dealer pricing and discounts | 7,000 - 15,000 | Core of the model |
| Quotas / product allocations | 5,000 - 12,000 | Fair distribution |
| Order tracking + statuses | 5,000 - 11,000 | Fewer support calls |
| ERP integration (stock, price, orders) | 10,000 - 28,000 | Zero double entry |
| Documents (delivery notes, invoices) | 4,000 - 9,000 | Dealer autonomy |
| Manufacturer dashboard | 4,000 - 10,000 | Network steering |
Per-dealer pricing and ERP integration hold the value: they are what separate a B2B portal from a plain online catalogue.
Cutting manual orders and ROI
The main gain is shifting email/phone orders to self-service.
| Indicator | Before portal | After portal |
|---|---|---|
| Share of email/phone orders | 90% | 25 - 35% |
| Processing time / order | 10 min | 3 min |
| Entry errors | 5 - 8% | < 1.5% |
| Acknowledgement delay | 2 - 24 h | Immediate |
| "Where is my order" support calls | High | -50 to -70% |
| Monthly order-desk cost | Baseline | -30 to -45% |
Cutting entry errors has a hidden but real effect: fewer credit notes, fewer returns, a smoother dealer relationship.
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Mini case study
Sophie, operations director of an equipment manufacturer in Toronto (120 dealers, 300 orders/week), handled 90% of orders by email. Two order-desk staff spent most of their time on it, with 6% entry errors. A portal at 84,000 EUR shifted 65% of orders to self-service: about 55 order-desk hours saved per week and errors down to 1.3%. At 24 EUR loaded per hour, order-desk savings near 66,000 EUR/year; payback in about 15 months, before fewer credit notes and disputes.
FAQ
How is this different from a classic e-commerce store? Access is restricted to approved dealers, each sees its own pricing and quotas, and there is no consumer payment: often invoicing on terms via open account.
Is ERP integration mandatory? Strongly recommended: without it, stock, prices and orders stay in double entry, cancelling part of the gains. Budget 10,000 to 28,000 EUR depending on your ERP.
Can we manage quotas or allocations? Yes, useful during supply tension: the portal distributes available volumes per dealer according to defined rules.
What is the implementation timeline? Budget 4 to 6 months. The critical path is the quality of product/pricing data and the ERP connection, rarely the front end.
Will dealers adopt it? Yes if the portal is faster than email: order in a few clicks, immediate acknowledgement, self-service tracking and documents. Aim for 60 to 70% of orders online at 6 months.
Let's scope your project. Tell us your number of dealers, pricing structure and ERP: we price a custom manufacturer portal, from the core to full integration. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
