The verdict in three sentences
For a manufacturing SME in Amsterdam, a premium website with a technical catalogue costs between EUR 8,000 and EUR 20,000 in 2026, versus 3,000-5,000 for a simple brochure. The difference lies in the product sheets (40 to 150 references), the RFQ form, and range indexing, which turn a showcase site into a qualified-demand generator. Plan for 8 to 12 weeks of delivery and EUR 120 to 300 per month of maintenance.
Technical catalogue or simple brochure: the structuring choice
A brochure presents the company. A B2B catalogue presents what your customers actually buy: references, specifications, use cases. For a buyer searching for a supplier, the second option makes all the difference.
| Criterion | Brochure | B2B technical catalogue |
|---|---|---|
| 2026 budget (EUR) | 3,000 - 5,000 | 8,000 - 20,000 |
| Number of pages | 5 - 8 | 20 - 60+ |
| Product sheets | No | 40 - 150 references |
| RFQ form | Basic | Structured, sales routing |
| Range indexing | Low | Strong (SEO product pages) |
| Buyer reassurance | Medium | High (specs, standards) |
| Delivery time | 3 - 5 weeks | 8 - 12 weeks |
The RFQ form is central: it captures purchase intent and routes the request to the right salesperson, with references pre-filled.
The budget broken down by module
A clear quote separates modules so you can prioritise. Multilingual and product-sheet volume are the two main cost levers.
| Module | Scope | 2026 budget (EUR) |
|---|---|---|
| Design & UX | Mockup, industrial design system | 2,500 - 5,000 |
| Core development | CMS, architecture, corporate pages | 3,000 - 6,000 |
| Product catalogue | 40-150 sheets, filters, specs | 2,000 - 5,500 |
| RFQ form | Dynamic fields, routing, notifications | 800 - 2,000 |
| FR/EN multilingual | Hreflang structure, technical translation | 2,500 - 5,000 |
| QA & SEO | Testing, indexing, training | 1,000 - 2,000 |
Multilingual FR/EN adds EUR 2,500 to 5,000: essential if you export or target international buyers, superfluous if your market is strictly regional.
Mini case study
Sarah, COO of a precision engineering firm in Amsterdam, replaces a dated brochure with a technical catalogue. She invests EUR 15,500: core and design 8,000, a 90-reference catalogue 4,000, FR/EN multilingual 3,500. The RFQ form, connected to her CRM, captures requests with the product reference pre-filled. Within five months, she receives 22 monthly quote requests versus 5 before. At an 18% conversion rate on average EUR 12,000 orders, the investment pays back within a quarter. She pays EUR 180/month maintenance including adding new references.
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FAQ
Why does a B2B catalogue cost up to EUR 20,000?
The volume of product sheets (40 to 150 references), the RFQ form, and multilingual multiply the integration work. Each sheet must be structured for SEO and conversion, not merely displayed.
Is FR/EN multilingual really necessary?
Only if you export or target international groups. It adds EUR 2,500 to 5,000 but opens markets inaccessible in one language. For a regional market, keep that budget for SEO.
What does an RFQ form actually deliver?
It captures purchase intent with the product reference pre-filled and routes the request to the right salesperson. That is the difference between a site that informs and a site that generates pipeline.
How long to deliver a catalogue site?
Plan for 8 to 12 weeks depending on the number of product sheets. Collecting technical data and visuals on the client side is often the limiting factor.
What does EUR 120-300/month maintenance cover?
Security, backups, adding new product references, SEO tweaks, and performance monitoring. For a living catalogue, regularly adding ranges is part of the value.
Let's scope your project. Specify your number of product references, multilingual needs, and indicative budget (EUR 8,000-20,000). Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
