The verdict in three sentences
For a management consultancy in Singapore with 10 to 80 consultants, a 2026 redesign typically costs SGD 15,000 to 80,000 with a local agency, about USD 11,500 to 61,500, over 10 to 20 weeks, while Kolonell's fixed grid runs from USD 2,900 (Starter) to USD 8,900 (Premium), delivered in 3 to 4 weeks. The main risk is migrating your insights (briefings, reports, expertise pages), which carry both search traffic and the firm's credibility. Next come PDPA compliance for forms and marketing messages, and the accessibility some public sector tenders expect.
This guide is for partners at firms based in Raffles Place, Marina Bay, Tanjong Pagar or one-north, working in strategy, operations, digital transformation or market entry into Southeast Asia.
What budget fits your firm size?
A management consultancy does not sell placements or payroll services: it sells thinking. Its site should look like a house of ideas, not like an HR consultancy. Visitors expect expertise pages by business issue, signed insights, anonymised case pages without invented client figures and a strong careers section, because competition for consulting talent in Singapore is intense.
| Firm profile | Typical Singapore agency quote (2026 ballpark) | Kolonell fixed grid | Timeline |
|---|---|---|---|
| Boutique of 10 to 15 people, 10 to 15 pages, English | SGD 15,000 to 30,000 (about USD 11,500 to 23,000) | Starter USD 2,900 | 3 weeks |
| Firm of 20 to 40 people, expertise, insights, careers | SGD 30,000 to 55,000 (about USD 23,000 to 42,300) | Growth USD 4,900 | 3 to 4 weeks |
| Regional firm with Bahasa Indonesia, Vietnamese or Chinese pages | SGD 50,000 to 80,000 (about USD 38,500 to 61,500) | Premium USD 8,900 (the multilingual tier, languages set in the quote) | 4 weeks |
| Secure client area or deliverables library | SGD 40,000 and up | On quote | 6 to 12 weeks |
| CRM or marketing automation integration | Variable | On quote | Depends on the tool |
| Partner portraits (local photographer, third-party cost) | SGD 1,500 to 3,500 per day | Third-party cost, not a Kolonell fee | 1 day |
Local figures are ballparks from public agency rate pages, converted approximately to USD. The Kolonell price includes a project manager reachable in your time zone, native English or French copywriting, delivery in 3 to 4 weeks and 3 months of support. Details are on the international offer page.
Which phases, and which deliverables?
| Phase | Deliverable | Kolonell duration | Typical agency duration |
|---|---|---|---|
| Audit | List of URLs, expertise pages and insights that draw traffic, existing forms | Week 1 | 2 to 3 weeks |
| Content triage | Decision per insight: keep, merge, archive | Week 1 | 2 weeks |
| Architecture | Structure by client issue and industry, redirect map | Weeks 1 to 2 | 2 to 3 weeks |
| Design and copy | Mockups, expertise page copy, insight template | Weeks 2 to 3 | 3 to 6 weeks |
| Build and migration | Development, migration of retained insights, metadata | Weeks 3 to 4 | 3 to 5 weeks |
| QA and launch | Redirects, accessibility, forms, 404 monitoring | Week 4 | 1 to 2 weeks |
At an agency, the total often comes to 13 to 21 weeks. Partners are rarely free, so book two 45-minute sign-off slots a week: that is what keeps the schedule.
Which risks, and what are the warning signs?
| Risk | Warning sign | Mitigation |
|---|---|---|
| Traffic loss on insights | The 20 most visited pages have no new URL assigned | 301 redirect for every indexed URL, 8 weeks of monitoring |
| Credibility loss | Case pages without written client approval or unverifiable figures | Anonymised cases, client approval, no invented figures |
| Non-compliant marketing messages | Phone numbers collected for SMS without a Do Not Call check | Clear consent, DNC Registry check before any SMS or call |
| Over-collecting forms | Contact form with 12 fields including revenue | Minimal fields, stated purpose, retention period |
| Excluded from a tender | Site not keyboard accessible, weak contrast | Target WCAG 2.1 or 2.2 AA, accessibility statement |
| Stale careers pages | Roles filled 6 months ago still online | Feed from the recruiting tool or monthly review |
In Singapore, data protection falls under the PDPA, overseen by the PDPC. The Act also includes Do Not Call provisions covering marketing messages by phone call, SMS or fax to Singapore numbers. For firms bidding on public or government-linked tenders, WCAG 2.1 or 2.2 AA is a sensible target: check each tender's requirements. This is not legal advice.
Mini case study
Illustrative example: Wei Ling is a partner at a 30-consultant firm in Tanjong Pagar that helps European companies enter Southeast Asian markets. The current site has 140 insights, and 40 of them bring most of the visits.
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
- Local agency: SGD 45,000 quote, about USD 34,600, 16 weeks.
- Kolonell Growth: USD 4,900, 4 weeks, plus a day of partner portraits by a local photographer at SGD 2,500, about USD 1,900 in third-party cost. Total: USD 6,800.
The gap is about USD 27,800. Payback assumption: if proposal requests from the site rise from 3 to 5 a quarter, that is 8 more a year; with a 25% win rate and an average engagement of USD 40,000, the firm wins 2 engagements, or USD 80,000 in annual fees. Bahasa Indonesia pages come later, by moving up to Premium.
FAQ
Should we keep all our old insights?
No: at most firms, 20 to 30% of insights bring most of the traffic. Keep those, merge duplicates and archive the rest behind a 301 redirect.
How long should we plan for?
Plan on 3 to 4 weeks with Kolonell for the public site, against 13 to 21 weeks with an agency in typical quotes. A secure client area comes as phase 2, on quote.
Are regional language pages worth it?
Only if clients or teams actually read them. Premium at USD 8,900 (the multilingual tier, languages set in the quote) fits then; otherwise Growth at USD 4,900 in English is enough.
What does the PDPA mean for our contact forms?
You must state the purpose, obtain consent and limit collection. A form with 4 to 6 fields almost always covers a proposal request.
How do we stand apart from HR consultancies?
Through expertise pages built around leadership issues and insights signed by partners. One or two pieces a month is enough to show the firm thinks.
For a costing on your real scope, request a free quote.
Let's scope your project. A 20 to 60 page redesign with insights migration, USD 4,900 to 8,900, delivered in 3 to 4 weeks. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
