The verdict in three sentences
A consultancy in Temple Quarter, Harbourside or Clifton serving aerospace, engineering, the public sector or the creative industries sells credibility, and a dated website sends the opposite signal to buyers comparing three firms before a call. A redesign costs £10,000 to £35,000 with a local agency in 2026, and £2,300 to £6,900 on the Kolonell fixed grid, with gated content, events and CRM integration kept on quote. The main risk is losing visibility on sector pages and the insights archive, which often carry most of a firm's organic traffic.
Which signals justify a redesign?
- Capability pages describe offers the firm no longer sells, or omit the sectors that matter today.
- The insights archive holds dozens of posts with no named author or date, which weakens their credibility.
- Case studies name clients whose consent was never formalised.
- The contact form asks for phone, job title, turnover and headcount before any conversation.
- The careers page links to a 2022 PDF, while hiring consultants is a constant priority.
- Public sector buyers struggle to find your accessibility statement, privacy policies and company information.
What budget should you plan in 2026?
2026 ballpark, based on typical agency quotes and public rate pages from Bristol and South West England agencies:
| Provider | Redesign (GBP) | Quoted timeline | Strengths | Limits |
|---|---|---|---|---|
| Bristol B2B brand agency | 18,000 to 35,000 | 12 to 20 weeks | Brand strategy, on-site workshops | High budget, long timelines |
| Generalist web agency | 10,000 to 18,000 | 8 to 12 weeks | Solid technical level | Copy often left to you |
| Freelancer | 3,000 to 8,000 | Variable | Flexibility | Limited project management and migration SEO |
| Kolonell Starter | 2,300 | 3 to 4 weeks | Clear site, native copywriting | Limited archive |
| Kolonell Growth | 3,900 | 3 to 4 weeks | Sector pages, blog, author pages | Gated content on quote |
| Kolonell Premium | 6,900 | 3 to 4 weeks | Rich architecture, Premium (the multilingual tier, languages set in the quote) | CRM on quote |
The grid includes a project manager reachable in your time zone, native English or French copywriting, delivery in 3 to 4 weeks once content is ready and 3 months of support. Details on the international offer page. On quote: gated content (white papers in exchange for an email), event registration, CRM integration, client area and any SEO work.
How do you migrate the archive without losing traffic?
A mid-sized firm often builds up 80 to 200 URLs: service pages, sector pages, articles, author pages, case studies, job ads. The Kolonell schedule runs as follows:
- Inventory (3 to 4 days). Export URLs, pages with visits and external links, flag outdated content.
- Triage. Each article is kept, merged or redirected to a topic page; nothing is deleted without a redirect.
- Content (firm side). Sector pages rewritten, authors named with a short bio, case studies approved in writing by the clients involved.
- Design and build (2 weeks). Templates for articles, authors, sectors and careers.
- Compliance review and go-live. 301 redirect map live on day one, then Search Console monitoring for 6 weeks.
Which risks, and how serious?
| Risk | Likelihood | Impact | Mitigation |
|---|---|---|---|
| Traffic loss on articles | High without a plan | High | Full inventory, page-to-page 301s, Search Console |
| Case study published without consent | Medium | High | Written client approval, or an anonymised case |
| Form collecting too much data | Medium | Medium | Name, work email, message, separate consent for the newsletter |
| CRM integration breaks | Medium | Medium | Integration priced on quote, tested before the switch |
| Downtime during the switch | Low | Medium | Off-peak go-live, rollback ready |
| Unverifiable marketing claims | Medium | High | Internal review, no promise of results |
On data, UK GDPR and the Data Protection Act 2018 apply, overseen by the ICO, and PECR governs cookies and marketing email. For accessibility, target WCAG 2.2 AA, the practical benchmark for Equality Act 2010 duties and a frequent expectation of public sector buyers in procurement (in general terms: each buyer sets its own criteria). This is not legal advice.
When a local agency is the better choice: if the redesign comes with a full brand repositioning, workshops with the partners in Bristol and a bespoke client area, a local B2B agency will be a better fit. Questions to ask: who writes the sector pages, who builds the 301 map, how are case studies approved, what does the CRM work cost?
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Illustrative example: Avonmere Advisory, a 14-consultant firm in Temple Quarter working with engineering and the public sector. The site has 120 URLs, including 85 articles.
Kolonell option: Growth £3,900, plus CRM integration and a gated form on quote (estimated here at £1,500 for the example), plus a local freelance photographer for team portraits at £900 (third-party cost), plus maintenance at £120 per month over 33 months (market assumption; Kolonell maintenance after the 3 included months on quote), so £3,960. Total: 3,900 + 1,500 + 900 + 3,960 = £10,260 over 3 years.
Local brand agency option: 24,000 + 900 portraits + 33 x 250 (market assumption) = 24,000 + 900 + 8,250 = £33,150. Both options assume the same triage work on the 85 articles.
FAQ
Should we keep every old article?
No, but none should disappear without a redirect. Out of 85 articles, merging 20 to 30% into stronger topic pages is common.
Can we publish case studies without naming the client?
Yes, an anonymised case is often the best option. With a named client, get written approval; allow 1 to 3 weeks for it.
Is CRM integration included in the £3,900?
No, it is priced on quote, like gated content and events. The Growth tier covers the site, sector, author and careers pages.
How long does the redesign take?
3 to 4 weeks with Kolonell once content is ready, then 6 weeks of Search Console monitoring. A local brand agency often quotes 12 to 20 weeks.
What data should the contact form ask for?
Name, work email, message and, if needed, company: 3 to 4 fields are enough. Newsletter consent must stay separate.
Let's scope your project. Sector pages, archive, careers: we scope your Bristol consultancy redesign between £2,300 and £6,900, delivered in 3 to 4 weeks. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.

