The verdict in three sentences
A management consultancy in Abu Dhabi should redesign its site when the service pages no longer reflect its offers, the insights archive is hard to find or the Arabic version has fallen behind. At Kolonell, the redesign costs USD 4,900 on Growth (one language) or USD 8,900 on Premium, the multilingual tier, languages set in the quote with an RTL layout for Arabic, against a 2026 ballpark of USD 10,000 to 70,000 with local agencies. The real danger is migration: service, sector, insight and author pages that rank today must be inventoried, redirected and monitored in Search Console.
Which signs show the site is out of date?
On Al Maryah Island, the Corniche or Al Reem Island, firms serve government entities, family businesses, sovereign players and energy clients. These decision makers check the site before a first meeting. Common signs:
- service pages describe offers dropped two years ago;
- published insights are sorted neither by theme nor by author;
- case studies do not say whether the client consented;
- the careers page points to a generic email address;
- the Arabic version covers only the homepage;
- the contact form asks for a dozen fields.
What does the redesign cost in Abu Dhabi?
| Option | 2026 ballpark | Arabic and RTL | Insights archive migration |
|---|---|---|---|
| Freelancer | USD 2,500 to 6,000 (about AED 9,000 to 22,000) | Rarely | Partial |
| Boutique agency | USD 10,000 to 25,000 (about AED 37,000 to 92,000) | Yes, often as an option | Often flat-fee |
| Established agency | USD 30,000 to 70,000 (about AED 110,000 to 257,000) | Yes | Included, with content strategy |
| Kolonell Starter | USD 2,900 | One language | Short archive only |
| Kolonell Growth | USD 4,900 | One language | Included with 301 map |
| Kolonell Premium | USD 8,900 | Multilingual tier, languages set in the quote | Included with 301 map |
Local ranges reflect typical agency quotes and public agency rate pages; the dirham conversion is approximate (USD 1 is about AED 3.67). Every tier includes a project manager reachable in your time zone, native English or French copywriting, delivery in 3 to 4 weeks and 3 months of support. On quote: gated content, an events module, CRM connection and a client portal. Details are on the international website offer page.
How do you migrate content without losing visibility?
| Content type | Typical volume | Migration rule |
|---|---|---|
| Service pages | 6 to 12 | Rewritten, URLs kept where possible, otherwise 301 |
| Sector pages (public, energy, family business) | 4 to 8 | Merge thin pages, 301 to the merged page |
| Insights and articles | 50 to 300 | Keep pages that get visits, merge duplicates |
| Author pages | 5 to 20 | One page per published partner or consultant, linked to their articles |
| Case studies | 3 to 15 | Published only with the client's written consent |
| Careers | 1 to 5 | Current openings, minimal form |
| Downloadable PDFs | 10 to 60 | Inventoried, redirected or withdrawn |
The schedule has four stages. First, 3 to 5 days of URL inventory and Search Console export. Next, 2 to 3 weeks of design, copywriting and build, Arabic version included. Then 2 to 3 days of compliance review of marketing content: no promised outcomes, no client named without consent, no invented rankings. Finally go-live, followed by 6 weeks of Search Console checks. Kolonell delivers in 3 to 4 weeks once content is ready; avoid weeks with major proposal deadlines, Ramadan and Eid.
Which risks, and who owns them?
| Risk | Fix | Owner |
|---|---|---|
| Traffic loss on insights | Inventory, 301 map, sitemap, Search Console for 6 weeks | Kolonell |
| Case studies published without consent | Written sign-off from each client before publication | Firm |
| Data-hungry forms | Name, email, company, message: 4 fields are enough | Kolonell and firm |
| Email outage | MX untouched, DNS TTL lowered 48 h ahead | Kolonell |
| Unverifiable claims | Page review before go-live | Firm |
| Late CRM integration | Separate phase, on quote, after go-live | Kolonell |
On personal data, a firm established in ADGM falls under the ADGM data protection regulations, an onshore firm under Federal Decree-Law No. 45 of 2021 (PDPL). Stay cautious and have your notices checked by counsel. This is not legal advice.
To judge our method on a professional services site, you can look at TR Signing Group (trsigninggroup.com), a signing services company in New Jersey, built by Kolonell.
When is a local agency the better choice?
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
If the firm wants a content strategy followed monthly on site, heavy Arabic production, or compliance with a government entity's procurement rules requiring a UAE-registered supplier, an Abu Dhabi agency fits better. Questions to ask: who writes the redirect map, how many insights will be migrated, who manages client consent for case studies, and who monitors Search Console after launch?
Mini case study
Illustrative example: Maryah Strategy Partners, a firm of 12 consultants. The old site has 9 service pages, 6 sector pages, 180 insights and 14 author pages, so 209 URLs. The firm keeps 140 insights, merges 40 short ones into 15 summary articles and deletes none: 40 redirects cover the insights, plus 5 for merged services, so 45 redirects. Budget: Premium at USD 8,900 for English and Arabic, plus USD 900 for an independent native Arabic reviewer (third-party cost), so USD 9,800, against an estimated established-agency quote of USD 35,000. Planned internal time: 2 partner days to approve copy. No client gain is promised.
FAQ
How many insights should we migrate?
All those that get visits or links; duplicates are merged. Out of 180 articles, keeping 140 and merging 40 is a common ballpark.
Is Arabic included?
Arabic falls under Premium at USD 8,900, the multilingual tier, languages set in the quote with an RTL layout. Growth at USD 4,900 covers one language.
Can we name our clients?
Only with their written consent, client by client. A 12-consultant firm often publishes 3 to 6 approved case studies rather than 15 unverified ones.
Is the CRM connected in the price?
No, the CRM connection, gated content and events module are on quote. They can follow go-live by a few weeks.
How long does the redesign take?
3 to 4 weeks at Kolonell once content is ready, then 6 weeks of Search Console monitoring. The initial inventory takes 3 to 5 days.
Let's scope your project. An English and Arabic redesign with migration of the insights archive, from USD 4,900 to 8,900, delivered in 3 to 4 weeks. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
