The verdict in three sentences
In Naples, Florida, a management consultancy website from a Southwest Florida agency costs, as a 2026 ballpark, between 8 000 and 40 000 USD, while Miami or Tampa studios often start higher. Kolonell builds a site for a boutique advisory firm at a fixed 2 900, 4 900 or 8 900 USD, copywriting included, live in 3 to 4 weeks on Starter and Growth. A good local freelancer can be close to Kolonell on price, so the decision rests on who writes the content, who owns the site and the 3-year total.
How much do Naples agencies and freelancers charge?
These ranges are prudent ballparks. They come from public rate cards of agencies in Naples, Fort Myers and Tampa, minimum project sizes on Clutch.co profiles, hourly rates published by Florida agencies (often 90 to 150 USD per hour) and Upwork rates for US-based freelancers.
| Criterion | Naples or Fort Myers agency | Local freelancer | Kolonell |
|---|---|---|---|
| Build cost, 2026 ballpark | 8 000 to 40 000 USD | 3 000 to 10 000 USD | 2 900 / 4 900 / 8 900 USD, fixed |
| Hourly rate for changes | Often 90 to 150 USD | Often 50 to 100 USD | Each change quoted in writing first |
| Typical timeline | 8 to 12 weeks | 4 to 10 weeks | 3 to 4 weeks, Premium usually 4 to 6 |
| Copywriting | Often extra | Usually supplied by you | Native English or French included |
| Meeting in person | Yes | Yes | No, Google Meet calls |
| Support after launch | Retainer | Informal | 3 months, 6 on Premium |
| Ownership of domain and hosting | Varies | Often in the freelancer's account | In your name, all access handed over |
The Kolonell team is based in Senegal (GMT), 4 to 5 hours ahead of Naples depending on the season, so calls fit in your morning. A project manager in your time zone sends a written update every week. Payment is by bank transfer or Wise, 50 % at kickoff and 50 % at delivery. Kolonell does not travel and does not shoot photos: you supply portraits or book a local photographer. You can read the full scope on the international website offer.
Be frank with yourself: if you prefer to sit down over coffee on Fifth Avenue South to review pages, a Naples freelancer or agency will suit you better.
What is the 3-year bill for a boutique?
A two to five person advisory firm updates its site a few times a year: a new engagement type, a client letter, a speaking date. Maintenance after the Kolonell support period is quoted on request, so the table uses the same maintenance assumption for both.
| Item over 36 months | Naples agency (mid range) | Kolonell Growth |
|---|---|---|
| Site build | 16 000 USD | 4 900 USD |
| Support included after launch | Depends on contract | 3 months included |
| Maintenance (same assumption) | 150 USD per month over 30 months, 4 500 USD | 4 500 USD, maintenance quoted on request |
| 6 case studies over 3 years | 12 hours at 120 USD, 1 440 USD | Quoted beforehand, assumption 1 100 USD |
| Newsletter template for a quarterly client letter | 1 200 USD | Quoted beforehand, assumption 900 USD |
| Founder portraits | 700 USD | Local photographer booked by you, 700 USD |
| Indicative total | 23 840 USD | 12 100 USD |
The totals frame the comparison; they are not a forecast of any invoice.
Which tier for a Naples advisory practice?
| Item | Starter 2 900 USD | Growth 4 900 USD | Premium 8 900 USD |
|---|---|---|---|
| Service pages | Up to 4 (succession, exit readiness, operations, board advisory) | One page per service and per client type | Full structure by service, industry and stage |
| Founder story | About page | Detailed founder and associate bios | Bios, speaking, media, publications |
| Case studies | 2 to 3 anonymised | Template plus up to 8 | Filterable library |
| Client letter or articles | No | Articles and newsletter sign-up | Categories and downloadable guides |
| Booking | Contact form | Calendly embedded | Booking by topic or associate |
| Bilingual EN/FR | No | No | Included |
| Support | 3 months | 3 months | 6 months |
A secure document room for a sale process, or a client portal, is an application quoted on request. Ongoing search work is also quoted on request.
What makes a Naples consultancy site different?
Naples has a high concentration of former executives who open advisory boutiques after long corporate careers, and of family-owned businesses in construction, real estate development, hospitality, healthcare and medical devices across Collier and Lee counties. Many clients split the year between Florida and the Northeast or the Midwest, so the site is often read from Chicago, Boston or Toronto. Typical needs:
- Explain the founder's track record precisely, with roles and industries, and certifications only if they are real.
- Reassure family owners about discretion: no client names, no deal values without written consent.
- Work for seasonal clients: clear remote meeting options for the months when owners are up north.
- Stay reachable during hurricane season: cloud hosting and a contact form that does not depend on the office server.
- Speak to the buyer's stage: succession planning, preparation for a sale, or post-acquisition integration.
Compliance, in factual terms. The Florida Digital Bill of Rights, in force since 1 July 2024, targets very large businesses (global revenue above 1 billion USD with other conditions), so it rarely concerns a boutique. The Florida Information Protection Act of 2014 sets data breach notification duties for businesses holding personal information of Florida residents. Florida federal courts handle a significant share of US website accessibility lawsuits under the ADA, so WCAG 2.1 AA is a sensible technical target. This is not legal advice.
Need a professional website?
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How do you read the quotes on your desk?
- Is copy included, and by whom? A founder site without clear texts reads like a résumé.
- Is the domain in your name? Ask before the deposit.
- Which platform? Make sure you can edit pages without calling someone.
- What happens when the freelancer is unavailable during the season?
- Are deal tombstones or client names planned? Check every one against your agreements.
- Is the price per page or per project? A fixed scope avoids drift.
Mini case study
Illustrative example. Robert H., a former CFO, runs a three-person practice in Naples advising family-owned companies on succession and readiness for a sale. A local freelancer quotes 6 500 USD for a WordPress site, copy to be supplied, domain registered in the freelancer's account; a copywriter would cost 2 000 USD. Kolonell quotes Growth at 4 900 USD, copy included, domain in Robert's name.
Freelancer route: 6 500 + 2 000 = 8 500 USD. Kolonell route: 4 900 USD, paid as two transfers of 2 450 USD. The gap is 3 600 USD, smaller than with an agency, and Robert values the fact that he never meets the team in person less than having the texts written for him.
FAQ
What does a consultancy website cost in Naples, Florida in 2026?
Expect a ballpark of 8 000 to 40 000 USD with a Southwest Florida agency and 3 000 to 10 000 USD with a freelancer. Kolonell charges a fixed 2 900, 4 900 or 8 900 USD.
Is a solo founder site worth Growth over Starter?
If you plan to publish client letters or articles, yes: Growth adds the articles section and newsletter sign-up for 2 000 USD more than Starter.
Can my clients book calls while I am traveling?
Yes, Calendly is embedded from Growth, linked to your calendar. Clients see your free slots in their own time zone.
Do you handle Spanish pages?
Spanish copy is supplied by you or quoted separately. The bilingual EN/FR site is included only in Premium at 8 900 USD.
How quickly can the site go live?
Starter and Growth take 3 to 4 weeks once your notes and photos arrive. Premium follows a written schedule, usually 4 to 6 weeks.
Let's scope your project. Send us your services, your background and two client situations you can describe anonymously, and we come back with a fixed-price tier and a 3 to 6 week schedule. Request your free quote or see the international offer.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
