The verdict in three sentences
A luxury real estate agency in Monaco redesigns its website when property pages are too slow on mobile, the visuals no longer match the apartments of the Carré d'Or or Larvotto, or off-market properties are poorly protected. With Kolonell, the redesign costs EUR 4,500 (Growth) or EUR 8,200 (Premium, the multilingual tier, languages set in the quote), against roughly EUR 20,000 to 60,000 at a Monaco or Nice agency, listings feed on quote. Photos, video tours, aerial shots and floor plans are third-party costs that often exceed the price of the site: budget and optimise them from day one.
Why do visuals weigh so much in a Monaco redesign?
International buyers in Monte-Carlo, Fontvieille or Mareterra often discover a property on their phone, between two flights. A site serving 4 MB HDR photos takes more than 6 seconds to load a property page over 4G. The aim of a redesign is a main render in under 2.5 seconds (the LCP threshold Google rates as good), without lowering perceived quality.
| Visual | Typical weight on an old site | Target after redesign | Third-party cost, 2026 ballpark |
|---|---|---|---|
| HDR property photo | 3 to 6 MB as JPEG | 150 to 300 KB as AVIF or WebP | EUR 800 to 2,000 per property, local photographer |
| Video tour | 50 to 200 MB hosted on the site | Streamed, nothing on page load | EUR 1,500 to 4,000 per property |
| Aerial shot | 5 to 10 MB | 200 to 400 KB | On quote, strict overflight rules to be checked by the provider |
| 2D floor plan | 2 to 8 MB PDF | 100 to 200 KB image | EUR 150 to 400 per plan |
| Immersive 3D tour | Heavy script loaded upfront | Loaded on demand | On quote from the 3D provider |
Kolonell integrates and optimises the visuals you supply: modern formats, sizes matched to each screen, progressive gallery loading. Producing the images stays with your photographer.
What budget for the redesign itself?
2026 ballpark, based on typical quotes and public rate pages from agencies in the Principality and on the Côte d'Azur.
| Option | Site redesign | Usual timeline | Note |
|---|---|---|---|
| Côte d'Azur freelancer | EUR 6,000 to 15,000 | 6 to 10 weeks | Image optimisation rarely scoped |
| Monaco or Nice agency | EUR 20,000 to 60,000 | 10 to 16 weeks | Feed priced separately |
| Paris or international luxury agency | EUR 50,000 to 120,000 | 12 to 20 weeks | Full art direction |
| Kolonell Growth | EUR 4,500 | 3 to 4 weeks | One language, optimised listings and galleries |
| Kolonell Premium | EUR 8,200 | 3 to 4 weeks | The multilingual tier, languages set in the quote |
Starter at EUR 2,700 is too narrow for a property catalogue. The fixed price includes a project manager reachable in your time zone, native French or English copywriting, delivery in 3 to 4 weeks once content is ready and 3 months of support. On quote: the feed from your property CRM or to portals, a private area for off-market properties, search work and maintenance beyond the 3 months. Details on the Kolonell international offer.
Which risks to watch, and in what order?
Search visibility. Before any mock-up, inventory every URL and build a 301 redirect map; sold or let properties point to the area page, never to a 404. Monitor Search Console for 4 to 8 weeks.
Discretion. Off-market properties must appear neither in the sitemap nor in search results; no exact address or precise geolocation on public listings.
Content migration. Listings in French, English and sometimes Italian, aligned page by page with a migration sheet.
Timing. Avoid switching during the Grand Prix, the summer or the Monaco Yacht Show, when demand peaks. DNS TTL lowered 48 hours ahead.
Compliance. Working as an estate agent in Monaco requires a professional card: have your adviser review any wording about it, along with displayed prices and fees. Monaco has its own personal data protection law and its own supervisory authority, separate from the GDPR, which may also apply if you target EU residents. Forms are limited to name, contact details, property reference and an optional budget range, with no ID or financial documents: anti-money-laundering checks belong to the agency's own process. This is not legal advice.
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
When is an agency in the Principality still the right choice?
If you want on-site art direction for every shoot, frequent face-to-face meetings and an agency that also handles brochures and events, a Monaco agency is a better fit. Questions to ask any provider: what target weight per photo? Are videos hosted on the site? How are off-market properties kept out of search indexes? Is the feed priced separately?
Mini case study
Illustrative example: Maison Larvotto Immobilier serves international buyers and second-home owners. A property page shows 25 photos of 4 MB, so 100 MB. Optimised to 250 KB, they weigh 6.25 MB, and the first screen loads only 3 of them, so 750 KB. Budget: Premium at EUR 8,200 (French, English and Italian, languages set in the quote) + a local photographer for 5 properties at EUR 1,500, so EUR 7,500 of third-party cost + video tours for 2 properties at EUR 2,500, so EUR 5,000 of third-party cost. Total: 8,200 + 7,500 + 5,000 = EUR 20,700, listings feed on quote.
FAQ
How much does a prestige real estate website redesign cost in Monaco?
2026 ballpark: EUR 20,000 to 60,000 at a Monaco or Nice agency. With Kolonell, EUR 4,500 for Growth or EUR 8,200 for Premium, excluding feed and visuals.
Are photos and videos included?
No, they are third-party costs billed by your photographer or videographer, often EUR 800 to 2,000 per property for photos. Kolonell integrates and optimises them.
What weight should a property photo target?
Between 150 and 300 KB as AVIF or WebP, against 3 to 6 MB as raw JPEG. The main render should stay under 2.5 seconds on mobile.
How do we protect off-market properties?
In a private area on quote, excluded from indexing and from the sitemap. Public listings show neither an exact address nor precise geolocation.
When should the new site go live?
Outside peak periods such as the Grand Prix or the summer. The project takes 3 to 4 weeks with Kolonell once content is ready.
Let's scope your project. A multilingual redesign of your prestige site in Monaco, fast listings and protected off-market properties, fixed price of EUR 4,500 to 8,200, live in 3 to 4 weeks. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
