The verdict in three sentences
For a luxury real estate agency in Lausanne, a redesign costs roughly CHF 15,000 to 45,000 with a local web agency in 2026, against CHF 2,700, 4,500 or 8,200 on Kolonell's fixed grid, excluding the listings feed integration. The real risk sits in the migration: listings, neighbourhood pages and the forms that bring you mandates today. Compare quotes line by line, starting with the listings feed and property CRM, before you compare totals.
Which signals show the redesign can no longer wait?
An agency selling homes in Ouchy, Chailly, Pully or Lutry lives on the trust its shop window inspires. A few symptoms come up again and again:
- listings are retyped by hand although they already exist in your property software or on Homegate and ImmoScout24;
- the English version is partial, while many of your buyers are international executives living along Lake Geneva;
- the photo gallery takes more than 3 seconds to load on a phone;
- sold properties return a 404 error instead of a useful page;
- enquiries land in a shared inbox with no follow-up in the CRM;
- the cookie banner no longer matches the tags actually installed.
Two of these signals are usually enough to justify a scoping session.
How much does a redesign cost in Lausanne in 2026?
The ranges below are 2026 ballpark figures, based on typical agency quotes and public rate pages of local agencies. They vary widely with the number of listings and the complexity of integrations.
| Option | Redesign budget (2026 ballpark) | Typical timeline | Listings feed and CRM |
|---|---|---|---|
| Lausanne web agency, bespoke build | CHF 25,000 to 45,000 | 3 to 5 months | often bundled into the total, little detail |
| French-speaking Swiss agency, customised theme | CHF 15,000 to 25,000 | 2 to 3 months | add-on module, CHF 2,000 to 8,000 depending on the connector |
| Freelancer | CHF 5,000 to 15,000 | 6 to 12 weeks | variable, uncertain maintenance |
| Kolonell Starter | CHF 2,700 | 3 to 4 weeks | on quote |
| Kolonell Growth | CHF 4,500 | 3 to 4 weeks | on quote |
| Kolonell Premium (the multilingual tier, languages set in the quote) | CHF 8,200 | 3 to 4 weeks | on quote |
Kolonell's grid includes a project manager reachable in your time zone, native English or French copywriting, delivery in 3 to 4 weeks once content is ready and 3 months of support. Maintenance after that is on quote. Photography, video tours, drone footage and floor plans remain third-party costs, handled by a local photographer. Tier details are on the international offer page.
What should be priced separately, and how do you compare quotes?
Listings are the heart of a property website. How they are fed depends on your software (export format, frequency, handling of reserved or sold status), and this is where quotes diverge most.
| Item | Where it belongs | Question to ask the provider |
|---|---|---|
| Pages, design, FR and EN copy | fixed grid | How many neighbourhood pages are rewritten? |
| Listings feed from the property CRM | on quote, priced separately | Which export format, how often does it sync? |
| Syndication to Homegate and ImmoScout24 | on quote, often handled by your software | Who owns the feed and the credentials? |
| Seller area or client portal | on quote | What data is stored there, and where? |
| Photos, video, drone, floor plans | third-party cost, local photographer | Are usage rights granted for web and portals? |
| In-depth search optimisation | on quote | Is the 301 redirect map included? |
To choose between three quotes, a weighted grid stops you deciding on the total alone. Illustrative example:
| Criterion (weight) | Quote A, local agency | Quote B, freelancer | Quote C, fixed-grid studio |
|---|---|---|---|
| Listings feed clearly priced (30%) | 5 | 2 | 3 |
| 301 redirect map included (20%) | 4 | 2 | 5 |
| Cost over 3 years (20%) | 2 | 4 | 5 |
| Timeline (15%) | 2 | 3 | 5 |
| Native FR and EN copy (15%) | 4 | 2 | 4 |
| Weighted score out of 5 | 3.60 | 2.55 | 4.25 |
Timeline and risks: how do you redesign without losing rankings?
Once content is ready, Kolonell delivers in 3 to 4 weeks: week 1 for the URL inventory and scoping, weeks 1 and 2 for site structure and mock-ups, weeks 2 and 3 for copy and build, weeks 3 and 4 for testing. The listings feed follows its own schedule, set in the quote.
The main risks and how to handle them:
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- Search traffic loss: export indexed URLs from Search Console, build a complete 301 redirect map, monitor errors for 30 days. Sold properties redirect to the neighbourhood page or a track-record page, never to a 404.
- Content migration: neighbourhood copy and listing pages checked one by one, in French and English.
- Integrations: test the feed on a staging environment before switching over.
- Downtime: DNS switch during off-peak hours, with a reduced TTL the day before.
- Compliance: review marketing copy before go-live (no promises on sale price or time to sell), a general mention of the Lex Koller for buyers abroad, forms limited to name, contact details, property reference and an optional budget range. No ID or financial documents in an open form: anti-money-laundering checks are part of the agency's own process. The revised Swiss data protection act (nLPD/revFADP), in force since 1 September 2023, applies, and the GDPR may also apply if you target EU residents. This is not legal advice.
When is a Lausanne agency still the better choice?
If you want weekly in-person workshops, direct coordination with your photographer and printer, or a complex seller portal connected to several systems, a local agency with a budget of CHF 30,000 or more makes sense. The same applies if your software requires a certified integrator based in Switzerland. Kolonell, which built the website of Orven Properties, a real estate agency in Dubai (orvenproperties.com), suits a clearly scoped project managed remotely.
Mini case study
Maison Belrive Immobilier (illustrative example) has 4 brokers specialising in villas in Lutry and Pully. The inventory shows 210 indexed URLs: 64 active listings, 118 sold properties, 14 neighbourhood pages and 14 corporate pages. The 64 listings will come through the feed, the 118 sold properties will 301 to their neighbourhood, and the 14 neighbourhood pages will be rewritten in French and English.
Budget: Premium CHF 8,200, plus a local photographer (third-party cost) for 8 flagship homes at CHF 300 each, i.e. CHF 2,400. Total: CHF 10,600, CRM feed on quote. Against a local quote of CHF 34,000 including the feed, that leaves a CHF 23,400 gap within which to compare the feed pricing fairly.
FAQ
Is the listings feed included in the CHF 8,200 Premium tier?
No. The feed depends on your property software and its export format, so it is a separate line on quote. The CHF 8,200 covers the site, copywriting and 3 months of support.
How long does a full redesign take?
Allow 3 to 4 weeks once content is ready, plus the feed integration time set in the quote. A local agency often quotes 3 to 5 months.
What happens to listings for sold properties?
They 301 redirect to a neighbourhood or track-record page. Out of 100 sold properties, none should end up as a 404.
Do we need an English version?
In Lausanne, a share of buyers work in English. Premium at CHF 8,200 is the multilingual tier, with languages set in the quote.
Is professional photography included?
No, it is a third-party cost: a local photographer typically charges around CHF 250 to 600 per property depending on size and options.
Let's scope your project. A redesign scoped in 3 to 4 weeks, from CHF 2,700 to 8,200, with the listings feed priced separately. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
