The verdict in three sentences
In Galway, redesigning a luxury agency website costs €4,500 (Growth) to €8,200 (Premium) with Kolonell, against a 2026 ballpark of €6,000 to €18,000 in typical local agency quotes, with Daft.ie, MyHome and CRM feeds on quote. For an agency selling new developments and homes on the Connemara coast, the real job is visual: photos, video tours, CGI renders and floor plans often add up to more than 10 MB per page and ruin mobile browsing. Those visuals are third-party costs, paid to a local photographer or CGI studio; our job is to showcase them without weighing the site down, in 3 to 4 weeks once content is ready.
Is your site too heavy to sell new homes in Galway?
Buyers in Salthill or Knocknacarra, often medtech professionals, returning emigrants or families looking for a second home, discover your properties on their phones. If the gallery takes several seconds to appear, they move to the next portal. Google measures the same thing: an LCP under 2.5 seconds is the good threshold in Core Web Vitals.
| Asset | Common before the redesign | Target after | Method |
|---|---|---|---|
| Hero photo | 3 to 6 MB JPEG | 200 to 400 KB | AVIF or WebP, sizes matched to the screen |
| 25-photo gallery | 40 to 80 MB loaded at once | Under 3 MB on open | Thumbnails, lazy loading |
| Floor plan | 5 to 15 MB PDF | Optimised image, PDF on demand | Clean export from the draughtsperson |
| Video tour | Embedded autoplay | Click to play | Poster image, external player |
| Drone footage | Full-screen background video | Still image plus click-to-play | Same approach |
| Off-plan CGI renders | 10 to 20 heavy images | Gallery per house type | Selection and compression |
What is the budget, and what goes to third parties?
| Item | 2026 ballpark | Paid to |
|---|---|---|
| Redesign, Galway agency | €6,000 to €18,000 | Local agency |
| Redesign, freelancer | €2,500 to €6,000 | Freelancer |
| Redesign, Kolonell Growth / Premium | €4,500 / €8,200 | Kolonell |
| Photo shoot per property | €250 to €600 | Local photographer (third party) |
| CGI render for an off-plan scheme | €400 to €1,500 per image | CGI studio (third party) |
| Video tour or drone | €300 to €1,200 | Local videographer (third party) |
| Floor plan | €100 to €250 | Draughtsperson (third party) |
| Daft.ie, MyHome, CRM feeds | Depends on CRM | On quote |
Local amounts are ballparks from typical quotes and public rate pages, not a survey. Starter at €2,700 suits a 5-page showcase, rarely an agency marketing new homes. Every tier of the international offer includes a project manager reachable in Irish hours, native English or French copywriting, delivery in 3 to 4 weeks and 3 months of support. We built the site of Orven Properties (orvenproperties.com), a Dubai agency presenting new developments, where the same concern for light visuals applied.
Timeline and risks of a development-led redesign
| Week | Work | Checkpoint |
|---|---|---|
| 0 | URL inventory, Search Console export, visual assets collected | List of pages to keep |
| 1 | Templates for scheme, house type, resale listing | Sign-off on a phone |
| 2 | Image pipeline, listings migration | Average page weight measured |
| 3 | Area pages (Salthill, Knocknacarra, Connemara), forms | Copy review |
| 4 | Wording review, 301 redirects, switch | Search Console and 404s monitored |
The main risks: traffic loss if scheme URLs change without 301 redirects; sold units left as 404s instead of an archive or a redirect to the scheme; portal feeds out of sync; downtime on switch day; wording nobody reviewed. In Ireland, agents must hold a PSRA licence whose number appears in their advertising, and the BER rating must appear in ads, including for new homes (check the position of off-plan units with your BER assessor). CGI visuals must stay clearly presented as such. On data: GDPR, the Data Protection Act 2018, the Data Protection Commission; forms limited to name, contact, unit reference and optional budget, with no ID documents. Anti-money-laundering checks stay the agency's own process. The European Accessibility Act is a good reason to aim for WCAG 2.2 AA. This is not legal advice.
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On quote: feeds and CRM, dedicated microsites for a scheme, unit configurators, reservation areas. Questions to ask: who optimises images the photographer sends after launch, what maximum page weight the specification commits to, who handles redirects for sold units. A Galway agency is preferable if you want one supplier for the site, photos and video, with meetings on site.
Mini case study
Illustrative example: Maoltra Homes, an independent agency marketing 3 new developments in Knocknacarra and Salthill, plus a few resales on the Connemara coast, 12 house types in all. A scheme page weighs 14 MB; after the redesign the target is 2.2 MB, an 84% reduction. Budget: Growth at €4,500 with Kolonell. Third-party costs planned by the agency: 12 CGI renders at €600, so €7,200, and 12 floor plans at €150, so €1,800, often paid by the developer. Visible total: €4,500 + €7,200 + €1,800 = €13,500, plus the CRM feed on quote.
FAQ
Does Kolonell supply the photos and CGI renders? No, they are third-party costs: €250 to €600 per photo shoot as a ballpark, more for CGI. We integrate them, compress them and produce several sizes.
What page weight should a listing target? Under 3 MB on open on mobile is realistic, against 10 to 15 MB on many older sites. The rest of the gallery loads as the visitor scrolls.
Should we keep pages for sold-out schemes? Those still getting traffic can become completed scheme references, without sales figures. The others are 301-redirected to the area page.
Is the Daft.ie or MyHome feed included? No, it is quoted separately depending on your CRM. Allow 1 to 2 weeks of parallel testing before the switch.
How long does the redesign take? 3 to 4 weeks once visuals and copy are supplied. If CGI for a new scheme arrives later, its page can be added after launch.
To price your redesign, request a free quote with a link to one of your scheme pages.
Let's scope your project. A Galway luxury agency redesign from €2,700 to €8,200, delivered in 3 to 4 weeks with lighter visuals, feeds and CRM quoted separately. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.