The verdict in three sentences
For a Cork prime-homes agency, a serious redesign costs €4,500 (Growth) or €8,200 (Premium) with Kolonell, against a 2026 ballpark of €7,000 to €20,000 in typical local agency quotes, with the Daft.ie and MyHome feeds and the CRM link on quote. The work takes 3 to 4 weeks once content is ready, provided URLs are inventoried and 301 redirects prepared before anyone touches the design. The weak spot of family-run agency sites is usually the team: outdated negotiator pages, different headshots from one portal to the next, a PSRA licence number missing from some templates.
When to redesign, and what to budget in Cork in 2026?
Typical signals: a negotiator who left a year ago still has an indexed page, your listings show the BER in a different place from Daft.ie, returning emigrants and new pharma or tech hires cannot find guides to Douglas, Blackrock or Ballintemple, and every team change needs a developer.
| Option | 2026 ballpark | Usual timeline | Worth knowing |
|---|---|---|---|
| Cork web agency | €7,000 to €20,000 | 8 to 14 weeks | Meetings on site, feeds often extra |
| Dublin agency | €10,000 to €30,000 | 10 to 16 weeks | Bigger teams, longer queue |
| Subscription property platform | €1,000 to €4,000, plus monthly fee | 2 to 4 weeks | Shared design, content locked in |
| Freelancer | €2,500 to €6,000 | 6 to 12 weeks | Depends on one person |
| Kolonell Starter | €2,700 | 3 to 4 weeks | 5 pages, for a simple showcase |
| Kolonell Growth | €4,500 | 3 to 4 weeks | Team pages, area guides, blog, analytics |
| Kolonell Premium | €8,200 | 3 to 4 weeks | Advanced design, the multilingual tier (languages set in the quote) |
Local figures are ballparks drawn from typical agency quotes and public agency rate pages. Every tier of the international offer includes a project manager reachable in Irish hours, native English or French copywriting, delivery in 3 to 4 weeks and 3 months of support. Team headshots, property photos, video and floor plans remain third-party costs (local photographer).
Negotiator pages and brand consistency: where redesigns go wrong
In Cork, high-end buyers often choose a person as much as an agency. The redesign should treat the team as real content, linked to the listings.
| Element | Why it matters | Rule to set in the redesign |
|---|---|---|
| Headshot and bio | First contact before a viewing | Same photo and short text on the site, Daft.ie and MyHome |
| PSRA licence number | Must appear in the agency's advertising | Global field in the footer and listing templates |
| BER for each property | Required in sale and letting ads | Mandatory listing field, fed by the CRM |
| Negotiator's listings | Links the person to their portfolio | Automatic list via the CRM (on quote) |
| A colleague leaves | Orphan page still indexed | 301 to the team page, listings reassigned |
| A colleague joins | Half-empty profile for weeks | Profile template filled in 15 minutes in the CMS |
| Logo, colours, tone | Mismatch between portals and site | Short brand guide delivered with the site |
Forms stay minimal: name, contact, property reference, optional budget range. Anti-money-laundering checks on buyers are your internal process, never a document upload through an open form. The site falls under GDPR and the Data Protection Act 2018, overseen by the Data Protection Commission; the European Accessibility Act also pushes towards serious accessibility, so aim for WCAG 2.2 AA. This is not legal advice.
Timeline, risks and what stays on quote
- Week 0: URL inventory (listings, sold properties, areas, team pages) and Search Console export.
- Week 1: design of listing, area and team templates, mobile first.
- Weeks 2 and 3: build, content migration, 301 map.
- Week 4: wording review (PSRA, BER, fees, privacy), QA, switch.
| Risk | Likelihood without a plan | Mitigation |
|---|---|---|
| Traffic drop on area pages | High | Same URLs where possible, otherwise one-to-one 301s |
| Sold listings returning 404 | High | Sold archive for pages with traffic, 301 to the area otherwise |
| Former negotiators' pages indexed | Medium | 301 to the team page |
| Daft.ie or MyHome feed out of sync | Medium | Staging tests, quoted separately |
| Downtime on launch day | Low | Evening DNS switch, rollback ready |
| Listing without BER or licence | Medium | Mandatory fields, review before go-live |
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
On quote: portal feeds, CRM link, vendor or landlord area, bespoke integrations, maintenance after the 3 included months. Questions for any provider: who writes and tests the 301 map, who owns the domain and code, what adding a negotiator costs, who watches Search Console after the switch.
A Cork agency remains the better choice if you want a team in your office every week, a team photo shoot run by the same supplier or a bespoke portal wired to several systems.
Mini case study
Illustrative example: Ardnalee Homes, a family-run agency in Douglas selling and letting high-end homes from Blackrock to the Kinsale coast. The team has 7 people and saw 4 changes last year. Each change took about 2 developer hours at €80, plus half a day updating portals: 4 × €160 = €640 a year, not counting pages left online. The agency picks Growth at €4,500; the CRM feed is quoted separately. Third-party cost: new team headshots by a local photographer, 7 × €60 = €420. On URLs: 9 team pages, 2 of them for former colleagues redirected with a 301, and 7 keeping their address.
FAQ
Does the PSRA licence number need to be on the website? The PSRA requires the licence number in agents' advertising, and the website is part of it. The safest option is the footer of every page, a rule applied with 1 single change.
Must the BER appear on every listing? Yes, the BER rating is required in sale and letting ads. In the redesign it becomes a mandatory template field, filled by the CRM for 100% of listings.
What does a Daft.ie or MyHome integration cost? It is quoted separately, because it depends on your CRM and its export format. Allow one to two weeks of parallel testing before the switch.
What about pages for negotiators who have left? A 301 redirect to the team page, or to the negotiator taking over the portfolio. On a 7-person site, that is a few minutes per departure in the CMS.
Is 3 to 4 weeks realistic? Yes, once copy, photos and CRM access are supplied. If headshots or area guides are not ready, allow 1 to 2 extra weeks.
Ready to scope the redesign? Request a free quote with your team list and the name of your CRM.
Let's scope your project. A Cork luxury agency redesign from €2,700 to €8,200, delivered in 3 to 4 weeks, with feeds and CRM quoted separately. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
