The verdict in three sentences
On the Platinum Coast, an agency selling villas at Sandy Lane or Royal Westmoreland and letting second homes depends on one thing: up-to-date listings on its site without double entry. A redesign costs $2,900 (Starter), $4,900 (Growth) or $8,900 (Premium) at Kolonell for design and build, but the listings feed or property CRM integration is always priced separately. Comparing quotes without isolating that line means comparing different projects.
When does the redesign become necessary?
British and North American buyers looking for a villa in St James or Holetown browse the site from London, Toronto or New York. Typical signs: a let villa still shows as available, the team re-keys every property in the CRM and then in the site, listing pages do not match the portals, area pages do not exist, the site is hard to read on mobile. Each of these signs costs hours and credibility.
Which listings integration should you choose, and what stays on quote?
| Integration option | How it works | Budget line | Right choice if |
|---|---|---|---|
| Manual entry in the CMS | The team creates each listing in the site | Included in the build | Fewer than 30 live properties |
| Property CRM API | The site reads properties from the CRM | On quote | The CRM exposes a documented API |
| MLS or portal feed, where one exists | Scheduled XML or IDX import | On quote, plus any third-party subscription | Properties are already published on that feed |
| Export to portals | The site or CRM feeds the portals | On quote | You want a single entry point |
| Hybrid | Sales by feed, rentals entered by hand | On quote | Sales and rentals run on different cycles |
Design and build (wireframes, area pages, listing templates, native copywriting, 301s) is a fixed fee. The feed depends on access, formats and third-party providers, hence the separate quote. Photography, video, drone and floor plans are third-party costs (local photographer). For comparison, Bridgetown agencies quote roughly $10,000 to $35,000 for design and build, and a freelancer $3,000 to $9,000 (2026 ballpark from typical quotes).
How do you compare three quotes fairly?
Score each quote from 1 to 5 on weighted criteria. Example with three fictional quotes, score = sum (weight x score) / 5, out of 100:
| Criterion | Weight | Quote A, local agency | Quote B, freelancer | Quote C, remote studio |
|---|---|---|---|---|
| Feed or CRM priced separately and clearly | 25 | 4 | 2 | 4 |
| Written 301 redirect plan | 20 | 4 | 2 | 4 |
| Realistic timeline | 15 | 2 | 3 | 5 |
| 3-year total cost | 20 | 2 | 4 | 4 |
| Contact person and support | 20 | 5 | 2 | 3 |
| Score out of 100 | 100 | 70 | 51 | 79 |
Quote A calculation: (25x4 + 20x4 + 15x2 + 20x2 + 20x5) / 5 = 350 / 5 = 70. Adjust the weights: if a physical presence in Bridgetown matters a lot to you, quote A can come out ahead.
Timeline and risks
Kolonell delivers in 3 to 4 weeks once content is ready: URL and CRM inventory (week 1), wireframes (weeks 1 to 2), build and migration (weeks 2 to 3), redirects and compliance review of copy (week 3), go-live (week 4). The feed integration runs on its own schedule. Every tier includes a project manager in your time zone, native English or French copywriting and 3 months of support; maintenance afterwards is on quote. Details on the international offer page.
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Main risks: traffic loss on ranking listings (inventory, 301 map, sold villas to the area page), duplicates between the feed and manual entry, badly mapped CRM fields (bedrooms, price shown or on request), a DNS switch without lowered TTL, marketing copy not reviewed before launch. Forms collect name, contact, property reference and an optional budget, in line with the spirit of Barbados' Data Protection Act 2019; anti-money-laundering checks stay within the agency's own process. This is not legal advice.
Questions to ask: which integration option is priced? Who maps the fields? What happens when the CRM changes version?
When a local agency is better: if your CRM is hosted or configured by a local integrator who must run the feed, or if you want weekly on-site workshops.
Mini case study
Illustrative example: Westshore Villas & Estates, a St James agency serving international buyers and second-home owners, manages 85 live properties. The team makes 30 updates a month, each keyed twice (CRM then site) in 15 minutes: 30 x 15 = 450 minutes, or 7.5 hours a month and 90 hours a year. At $35 an hour (assumption), double entry costs $3,150 a year. The agency picks Growth at $4,900 and has the CRM API priced on quote. Video tours of 8 villas by a local crew, a third-party cost as a market assumption: 8 x $550 = $4,400. Budget excluding integration: $4,900 + $4,400 = $9,300.
FAQ
Why is the feed never in the fixed fee? Its cost depends on the CRM, format and access, which vary from agency to agency. Growth at $4,900 covers design and build, the feed is scoped separately.
Is manual entry enough? Often yes below 30 live properties. Beyond that, double entry quickly exceeds 50 hours a year.
How many quotes should we compare? Three are enough, scored on the same grid of 5 criteria weighted out of 100.
What is the delivery time? 3 to 4 weeks once content is ready, plus the feed's own schedule.
Can the site run in several languages? Premium at $8,900 is the multilingual tier, languages set in the quote.
To isolate the feed line in your budget, request a free quote.
Let's scope your project. A prime agency redesign in Bridgetown, design and build from $2,900 to $8,900 in 3 to 4 weeks, with the feed or CRM priced separately. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
