The verdict in three sentences
A luxury real estate agency in Aarhus redesigning its website in 2026 should expect, as a ballpark, EUR 8,000 to 29,500 with a local agency (DKK 60,000 to 220,000, converted approximately), against a fixed EUR 4,500 (Growth) or EUR 8,200 (Premium) with Kolonell, with the Boligsiden feed or property CRM link quoted separately. For agencies serving relocating executives, international university staff and families in Risskov, Marselisborg and the Aarhus Ø harbour, the redesign is mainly a multilingual journey problem: Danish and English pages that mirror each other, correct hreflang tags and an enquiry path that works for someone who has never visited the city. The main risks are lost rankings on listing and area URLs and broken language pairs, which a URL inventory, a 301 map and a hreflang check before launch prevent.
What signals show an Aarhus agency needs a redesign?
- The English site is a handful of pages, while listings and area guides exist only in Danish.
- Google shows the Danish page to an English searcher, a classic sign of missing or broken hreflang.
- Relocating executives ask the same questions by email: lease terms, deposit, furnished or not, commute to the university or the harbour.
- Rental listings that are let stay online, or disappear as 404 errors.
- The enquiry form asks for a passport copy or employment contract upfront.
Our international website offer is designed for this kind of two-language, cross-border audience.
What does a redesign cost in Aarhus?
Local ranges reflect typical quotes and public rate pages of Danish agencies, in general terms, converted approximately at DKK 7.46 to EUR 1.
| Option | 2026 ballpark | Languages | Delivery |
|---|---|---|---|
| Freelance developer | EUR 2,000 to 6,700 (DKK 15,000 to 50,000) | Usually Danish only | 4 to 10 weeks |
| Aarhus agency, mid-range | EUR 8,000 to 16,000 (DKK 60,000 to 120,000) | Danish, English often extra | 8 to 14 weeks |
| Aarhus or Copenhagen agency, premium | EUR 16,000 to 29,500 (DKK 120,000 to 220,000) | Danish and English | 12 to 18 weeks |
| Kolonell Starter | EUR 2,700 fixed | One language | 3 to 4 weeks |
| Kolonell Growth | EUR 4,500 fixed | One language | 3 to 4 weeks |
| Kolonell Premium | EUR 8,200 fixed | Premium, the multilingual tier, languages set in the quote | 3 to 4 weeks |
Every Kolonell tier includes a project manager in your time zone, native English copywriting, delivery in 3 to 4 weeks once content is ready and 3 months of support; maintenance afterwards is on quote. On quote with any provider: the Boligsiden feed or property CRM integration, advanced map search, relocation partner integrations and ongoing SEO work. Photography, video tours and floor plans are third-party costs paid to your local photographer.
How should the multilingual journey work?
The table shows what a relocating client needs at each step and how the redesign handles it.
| Step | What the international client needs | Redesign answer |
|---|---|---|
| Search | Find the English page from abroad | Mirrored Danish and English URLs, hreflang da and en, self-referencing canonicals |
| Area choice | Understand Risskov versus Marselisborg versus Aarhus Ø | English area guides: commute, schools, character, in general terms |
| Listing | Lease terms, furnishing, availability date | Structured fields shown in both languages |
| Process | How renting or buying works for a newcomer | Plain process page, with a general note that non-residents may need permission to buy |
| Enquiry | A short form that works on a phone | Name, email or phone, property reference, move-in date, optional budget range |
| Follow-up | A clear reply time | Routing to the right agent and an automatic confirmation |
Hreflang errors are common after redesigns: a Danish page pointing to an English page that redirects, or language pairs that do not link back to each other. Check them in Search Console and with a crawler before go-live.
What are the risks, and how is the timeline organised?
The Kolonell plan runs 3 to 4 weeks once content is ready:
- Week 1: inventory. Export every URL from Search Console and the sitemap, list language pairs, and decide how let or sold properties are handled: redirect to the area page or keep an archived page, never a bare 404.
- Weeks 1 to 2: templates. Listing, area guide, relocation process and agent pages, designed for both languages from the start.
- Weeks 2 to 3: build and migration. Content moved field by field; English copy written natively, Danish reviewed by your team.
- Week 3: technical checks. 301 map, hreflang validation, mobile speed, form review.
- Weeks 3 to 4: compliance review and go-live. Marketing claims and listing wording reviewed by your registered estate agent before publication, DNS switched on a quiet evening, old site on staging for a week.
On data protection, the GDPR applies and Datatilsynet is the Danish supervisory authority. Collect the minimum in open forms; identity documents, employment contracts and anti-money-laundering checks belong in your agency's own verified process. Estate agents in Denmark are registered with the Danish Business Authority, and rules on marketing and on property purchases by non-residents should be checked with your adviser. This is not legal advice.
Questions to ask each provider: Do you deliver the 301 map and the hreflang map as files? Who writes the English area guides? Is the Boligsiden or CRM feed a separate quoted line? What does support cover after launch?
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
When is a local Aarhus agency the better choice?
Choose a local agency if you want in-person workshops in Danish, a new brand identity, or a team already maintaining Boligsiden and CRM integrations for other estate agents. Choose Kolonell if the brand is set, international clients are a priority and you want a fixed-price redesign with native English in 3 to 4 weeks.
Mini case study
Illustrative example: "Fjord Living Aarhus", a fictional agency handling luxury rentals and relocation for executives, wants full Danish and English parity and a German summary page for clients from Hamburg.
- Kolonell Premium (the multilingual tier, languages set in the quote): EUR 8,200.
- Photography for 12 area and showcase pages by a local photographer (third-party cost): about EUR 1,100.
- Maintenance months 4 to 36 at a market assumption of EUR 110 per month (Kolonell maintenance after the 3 included months on quote): 33 x 110 = EUR 3,630.
- Property CRM feed: on quote.
Three-year total excluding the feed: 8,200 + 1,100 + 3,630 = EUR 12,930, against EUR 16,000 to 29,500 for the build alone with a premium agency.
FAQ
How much does a luxury real estate website redesign cost in Aarhus?
As a 2026 ballpark, EUR 8,000 to 29,500 with a local agency. Kolonell charges EUR 4,500 for Growth and EUR 8,200 for Premium, with feeds on quote.
What is hreflang and why does it matter here?
It tells Google which language version to show. With 2 languages and 200 pages, you have 400 URLs whose pairs must match exactly.
Is the Boligsiden feed included?
No, it is a separate line on quote with any provider. Its effort depends on your CRM and how listings reach Boligsiden today.
Can foreign clients buy property through our site?
The site informs and collects enquiries; the purchase follows your process, and non-residents may need permission. Keep the form to 4 or 5 fields and handle documents offline.
How long will the redesign take?
With Kolonell, 3 to 4 weeks once content is ready. Local agencies typically quote 8 to 18 weeks.
Let's scope your project. Tell us your languages, your listing count and your CRM, and we will price a multilingual redesign with the feed on a separate line. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
