The verdict in three sentences
In logistics, your website has two concrete missions: build credibility with shippers (certifications, fleet, coverage) and feed recruitment of drivers and dispatchers. A standard showcase site is enough to exist online, but a corporate transport site adds a tracking page, a recruitment area and prominent certifications. In 2026 in Amsterdam, budget 7,000 to 15,000 EUR for a 5 to 8 week timeline.
What shippers actually look for
A logistics procurement lead is not after pretty truck photos: they want proof of reliability. Transport license, financial standing, quality and environmental certifications, service rate, coverage zones, fleet size and age. A site that presents these in a structured way shortens the qualification cycle and gets you into tenders faster.
The second issue is recruitment. The driver shortage stays severe in 2026, and a clear recruitment area — geolocated openings, a simple application form, transparent conditions — becomes an acquisition channel in its own right, often cheaper than staffing agencies.
| Item | Standard showcase | Corporate transport site |
|---|---|---|
| 2026 price (EUR) | 7,000 – 9,500 | 11,000 – 15,000 |
| Pages | 6 to 8 | 12 to 16 |
| Certifications block | Static | Dynamic + verifiable logos |
| Tracking / contact page | Simple form | Form + quote request |
| Recruitment area | No | Yes (openings + apply) |
| Fleet presentation | Gallery | Vehicle sheets + capacities |
| Bilingual EN/NL | Option | Included |
| Timeline | 5 – 6 weeks | 7 – 8 weeks |
The industry features that make the difference
Not all features carry equal weight. Some reassure clients, others capture candidates, others lighten your team's workload. Here are the most requested in 2026 with their budget order of magnitude.
| Feature | Main benefit | Indicative 2026 cost (EUR) |
|---|---|---|
| Online quote request | Shipper leads | 1,000 – 1,800 |
| Driver recruitment area | Lower agency spend | 1,400 – 2,500 |
| Up-to-date certifications | Quality credibility | 600 – 1,000 |
| Coverage zone map | Commercial clarity | 700 – 1,200 |
| Light shipment tracking portal | Client retention | 2,200 – 3,800 |
| Industry blog + local SEO | Amsterdam / Randstad reach | 900 – 1,600 |
Mini case study
Rick runs a road-transport SME of 35 trucks near Amsterdam. His tenders were slipping away for lack of a credible site, and he spent heavily on agency drivers to cover the gap. He invests 12,000 EUR in a corporate site with a recruitment area and quote request.
Over 12 months the recruitment area generates 14 qualified applications, of which 4 direct hires: at roughly 2,800 EUR saved per agency hire avoided, that is 11,200 EUR saved. The site pays for itself in year one, before even counting the two new shipper contracts from online quote requests.
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
FAQ
Why does a website cost more for a transport company?
Because it embeds industry features: verifiable certification display, geolocated recruitment area, structured quote request. Those blocks explain the gap between a 7,000 EUR showcase and a 15,000 EUR corporate site.
Can the site really help recruit drivers?
Yes. A clear recruitment area with geolocated openings and a three-field application becomes a direct channel that is often cheaper than agencies. Several SMEs cover 20 to 30% of their needs this way.
Do I need a shipment tracking portal?
Not necessarily. A light portal (2,200 to 3,800 EUR) retains regular shippers, but many SMEs start with a simple quote request and add tracking later.
What timeline should I expect?
A standard showcase ships in 5 to 6 weeks. A corporate site with recruitment and quoting needs 7 to 8 weeks, the time to structure certification and fleet content.
Should the site be multilingual?
If you target international shippers or cross-border transport, yes. An EN/NL version costs around 1,400 to 2,500 EUR and clearly widens your addressable market.
Let's scope your project. Tell us your fleet size, your certifications and whether recruitment is the priority, and we will define a quote (standard showcase or corporate site). Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
