The verdict in three sentences
A carrier's website doesn't sell pallets, it sells trust and responsiveness: a shipper picks the firm that answers fast and clearly. In 2026, a serious redesign in Rotterdam costs between 9,000 and 22,000 EUR excl. VAT, the spread driven mainly by the quote simulator and TMS integration. Smart move: invest first in the quote-request funnel, which carries most of the ROI (+30% qualified leads).
What a transport redesign costs in 2026
The budget depends less on page count than on business modules. A transport brochure site stays simple; quoting, tracking and the client portal are what push the price up.
| Item | 2026 range (EUR excl. VAT) | Timeline | Commercial impact |
|---|---|---|---|
| Transport brochure site (8-12 pages) | 6,000 - 9,000 | 4-6 wks | Credibility, local SEO |
| Online quote simulator | 2,000 - 5,000 | 2-3 wks | Priced leads, auto triage |
| Shipment tracking | 1,500 - 4,000 | 2-3 wks | Fewer support calls |
| Client portal (documents, invoices) | 2,500 - 6,000 | 3-4 wks | Retention, fewer emails |
| TMS connector (Shiptify, DDS...) | 3,000 - 8,000 | 3-5 wks | Real-time quotes, no re-keying |
| Multilingual EN/NL/DE | 1,200 - 3,000 | 1-2 wks | Cross-border shippers |
A typical SME transport project in Rotterdam (brochure + quoting + tracking + multilingual) lands around 14,000-16,000 EUR excl. VAT.
The quote module: the heart of the ROI
The simulator turns an anonymous visitor into a priced request. Its depth drives both cost and effect.
| Quote level | Cost (EUR excl. VAT) | What it does | Visitor -> lead rate |
|---|---|---|---|
| Enriched form | 800 - 1,500 | Guided fields, attachments | 2-3% |
| Grid-based estimator | 2,000 - 3,500 | Indicative price by zone/weight | 4-6% |
| Real-time quote (TMS API) | 4,000 - 5,000 | Instant firm price | 7-10% |
Moving from a plain form to a grid estimator often doubles the number of usable requests, without hiring an extra salesperson.
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Mini case study
Thomas, who runs a 32-employee carrier in Rotterdam, received 40 quote requests/month via a basic form, 45% of them unusable (missing info). He invests 15,500 EUR excl. VAT: brochure + grid estimator + tracking + multilingual. Six months later requests rise to 55/month (+30%) and only 15% are incomplete. With an average deal of 2,800 EUR and a 22% close rate, that means about 9 new files/month versus 6 before: the site pays for itself in under 5 months.
FAQ
How long to redesign a carrier's website? Plan 6 to 10 weeks for a full project with quoting and tracking. A brochure alone can ship in 4-5 weeks if content is ready.
Is TMS integration essential? Not at launch: a manual rate grid is often enough in year one. The TMS connector (3,000-8,000 EUR) pays off when quote volume passes ~80/month.
Does tracking really cut calls? Yes: equipped carriers report 20-35% fewer "where is my shipment" support calls, freeing several hours/week for operations.
Do I need a multilingual site in Rotterdam? Strongly recommended given the port's international traffic: EN/NL/DE opens cross-border shippers. The extra cost (1,200-3,000 EUR) is small against the reachable market.
Can the budget be phased? Yes: we ship brochure + quoting first (lot 1), then tracking and client portal (lot 2) once the first leads flow. This spreads cash flow over two quarters.
Let's scope your project. Tell us your quote volume, your current TMS and the zones you serve, and we'll frame the scope (indicative budget 9,000-22,000 EUR excl. VAT). Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
