LocalBusiness schema markup: the final local optimization layer in 2026
Schema markup is structured tagging (schema.org vocabulary) that Google reads to understand precisely what a page represents: business, product, event, FAQ, recipe, article. For local SEO, the LocalBusiness type and its 80+ subtypes (Restaurant, Dentist, Plumber, Store, Hotel...) are the foundation of rich snippets (stars, price, hours, enriched photos in the SERP).
Google's recommended 2026 format: JSON-LD (JavaScript Object Notation for Linked Data), injected into the page via