Local SEO for a six-office accountancy network in Ireland: landing pages and cost

The verdict in three sentences

For a six-office accountancy network in Ireland, local SEO rests on two inseparable pieces: one genuinely different landing page per office and one complete, actively managed Google Business Profile for each. Irish agencies typically charge 600 to 1,500 EUR per month excluding VAT for this work, with first visible results in 4 to 6 months. After the first year, the cost per qualified enquiry usually drops below Google Ads, where a click on 'accountant Dublin' costs 6 to 20 EUR.

Why multi-office practices lose clients on Google

Most networks have a single website with an 'Our offices' page listing six addresses. Google then cannot tell which office to show a business owner searching 'accountant Naas' or 'tax advisor Galway'. The local pack (the three listings under the map) takes the majority of clicks on these queries, and it is fed by the Google Business Profile, proximity and consistency between the profile and the matching web page.

The mistakes we see most often in audits of Irish practices:

• one Google profile for head office, with the other offices missing from the map;
• landing pages duplicated with only the town name swapped;
• phone numbers that differ between the website, the profile and directories such as Golden Pages or the professional body's member directory;
• no recent reviews on the smaller offices;
• opening hours not updated around the October Revenue (ROS) self-assessment deadline.

The standard set-up: six landing pages and six profiles

Each landing page must answer the question of a business owner in that town: who the partners and staff are, which work is handled there (farm accounts in Mullingar, contractors and payroll in Naas, hospitality in Galway), how to get there, how quickly the office replies. A strong page runs 700 to 1,000 words with real team photos, a map and 3 to 5 FAQs specific to the local economy.

The landing page and the profile must point to each other: the 'website' link on the Galway profile goes to the Galway page, not the home page. This small detail clearly improves relevance in Google's eyes.

What local SEO costs for an Irish network in 2026

The figures below are 2026 orders of magnitude seen among Dublin and regional SEO agencies and remote consultants.

Before the monthly retainer, budget for building or rebuilding the six landing pages if the current site cannot host them. Kolonell builds this kind of multi-office site and runs the SEO programme on quote, after auditing the existing profiles.

A realistic timeline from month 1 to month 6

Month 1 is audit and clean-up: merging duplicate profiles, fixing addresses, choosing categories ('Accountant' as primary, 'Tax preparation service' and 'Payroll service' as secondary). Months 2 and 3 bring the landing pages live and start review collection. Between months 4 and 6, offices begin to appear in the local pack for their own town, then neighbouring towns. Highly competitive queries such as 'accountant Dublin' often need 9 to 12 months.

Mini case study

Siobhan, managing partner of a network with offices in Dublin, Naas, Mullingar, Athlone, Galway and Ennis, was spending 2,400 EUR a month on Google Ads for about 170 clicks at 14 EUR on average. With an 8% conversion rate she got roughly 14 qualified enquiries a month, or about 170 EUR per enquiry.

She moves to a local SEO programme at 1,200 EUR a month and cuts Google Ads to 800 EUR on Dublin queries only. By month 8, the six profiles generate 30 calls and form fills a month, half of them qualified, so 15 enquiries, plus 5 from ads. Total cost: 2,000 EUR for 20 enquiries, or 100 EUR per enquiry, about 40% less than before. With an average annual engagement of 3,500 EUR and a 25% win rate, the 5 new clients a month add 17,500 EUR of recurring annual fees.

FAQ

Do we need one Google Business Profile per office?

Yes, provided each office has a real address, signage and staff during listed hours. A six-office network therefore manages 6 profiles, with 1 post per week on each.

How long before we show in the local pack?

Count 4 to 6 months for the office's own town and 9 to 12 months for 'accountant Dublin'. Recent reviews, at least 3 to 5 a month, speed things up noticeably.

Will Google see the landing pages as duplicate content?

Only if they just swap the town name. A 700 to 1,000 word page with team, specialisms and local FAQs avoids the problem.

Does local SEO replace Google Ads?

Not entirely: practices often keep 500 to 1,000 EUR a month of ads on the most contested queries. SEO takes over in regional towns, where the cost per enquiry becomes 2 to 3 times lower.

Do professional body rules limit what we can publish?

Chartered Accountants Ireland and similar bodies allow advertising that is accurate and not misleading. Practical guides, office information and genuine client reviews all fit within those rules.

Let's scope your project. We audit your six profiles and your website, then propose a landing page structure and a 6 month plan. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.