The verdict in three sentences
A successful rebuild in Dublin retains 100% of the local visibility you built: local pack, geo-targeted queries and calls must not move. That rests on four levers — NAP consistency, Google Business Profile, LocalBusiness schema and 301 redirects — orchestrated before go-live. Realistic budget: 1,500 to 4,000 EUR for full support over 8 to 12 weeks.
Local SEO migration checklist
Every box must be ticked before and after the switch. Order matters: technical first, content next, monitoring last.
| Element | Before rebuild | After rebuild | Priority |
|---|---|---|---|
| URL + traffic inventory | Crawl + GSC | Verify 301s | High |
| NAP consistency (name, address, phone) | Audit directories | Standardize | High |
| Google Business Profile | Back up info | Check site link | High |
| LocalBusiness schema | Define data | Validate Rich Results | High |
| hreflang (languages) | Map | Test tags | Medium |
| Local content (city pages) | Identify | Migrate as-is | Medium |
| Local rank tracking | Baseline | Weekly check | Medium |
Cost per lever
The budget splits across technical work, content production and Google Business Profile management.
| Lever | Scope of work | Cost (EUR) |
|---|---|---|
| Audit + 301 mapping | Crawl, matrix, QA | 400 - 900 |
| NAP consistency + citations | Clean local directories | 300 - 700 |
| Google Business Profile | Optimization, categories, posts | 200 - 500 |
| LocalBusiness schema + hreflang | Structured markup | 200 - 600 |
| 8-12 week monitoring | Rank reporting, fixes | 400 - 1,300 |
| Total package | 1,500 - 4,000 |
KPIs to track and risks
| Local KPI | Post-migration target | Risk if neglected |
|---|---|---|
| Local pack presence (top 3) | Hold at 100% | Loss of map visibility |
| Geo-targeted queries | Stable at +8 wks | Local traffic drop |
| Calls from GBP | Maintain volume | Fewer direct leads |
| Direction requests | Stable | Loss of footfall |
| 404 rate | 0% on key URLs | De-indexing |
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Mini case study
Mr. Byrne, owner of a B2B services SME in Dublin, rebuilds his brochure site. He invests 3,200 EUR in a local SEO migration package. Before the rebuild, his Google Business Profile drove 210 calls/month and he ranked in the local pack for 12 key queries. Thanks to clean 301 mapping and restored NAP consistency across 30 directories, he keeps his 12 positions by week 6. A single month of losing the local pack would have cost roughly 40 leads, i.e., at a 15% conversion rate and a 600 EUR average deal, nearly 3,600 EUR in missed revenue. The package pays for itself.
FAQ
Why is NAP so critical locally? Google cross-checks name, address and phone across your site, GBP and directories. The slightest inconsistency (old number, misformatted address) erodes trust and drops the local pack.
Should I recreate the Google Business Profile? No, never recreate it. Keep the existing listing and its review history; simply update the link to the new site and verify categories.
Is LocalBusiness schema mandatory? Not mandatory but strongly recommended: it helps Google understand hours, service area and contact details, and improves rich-result display.
How long to recover rankings? Budget 8 to 12 weeks of stabilization. Weekly monitoring catches and fixes any drop before it settles.
Should hreflang be handled at rebuild time? Yes, wherever you serve multiple languages. Correct hreflang prevents Google from mixing versions and ensures each audience sees the right language.
Let's scope your project. Send us your current URL, service areas and target languages: we quote the full local SEO migration with monitoring. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
