The verdict in three sentences
A business jet and yacht charter broker based in Luxembourg sells trust and discretion to executives of the financial centre, family offices and staff of the European institutions, so the website must first state clearly that it is a broker and not an operator. A Luxembourg agency is justified if you want a site written natively in four languages and frequent meetings in Kirchberg or the city centre; a remote studio is enough for a well-written French and English site at a fixed price: EUR 2,700 (Starter), EUR 4,500 (Growth) or EUR 8,200 (Premium) at Kolonell. Decide on the languages you really need, the rights to operator imagery and the quality of the inquiry form, rather than on proximity alone.
This guide is adapted for English-speaking founders running charter brokerages in Luxembourg.
Broker or operator: what should your site say?
A commercial flight is operated by a carrier holding an air operator certificate; a yacht is run under the responsibility of its owner or management company. The broker organises, compares and accompanies. Luxembourg has no coastline, so your yachting business happens in the Mediterranean through partners: say so plainly, it reassures clients.
| Site element | Careful wording | Avoid |
|---|---|---|
| About us | 'We arrange your flight with certified operators' | 'Our fleet', 'our aircraft' |
| Aircraft and yacht imagery | Images licensed from the operator, with credit | Photos taken from the web without rights |
| Departure airport | Flights from Luxembourg-Findel and other airports, described in general terms | Guaranteed slots or lead times |
| Yachting | Mediterranean charters through partners, seasons described | Implying a marine base in Luxembourg |
| Safety | General explanation of the operator's role and checks | Unverified audit ratings or labels |
| Client references | None without written consent, often none at all | Names, logos, tail numbers |
The inquiry form is the page that drives revenue: dates, one way or return, airports, number of passengers, luggage, pets, and for yachting, cruising area, duration and number of guests. Add a discreet call-back option and fast mobile pages, since many requests are sent from a phone between meetings.
Luxembourg agency or remote studio: which criteria?
| Criterion | Question to ask | Luxembourg agency | Remote studio (Kolonell) |
|---|---|---|---|
| Languages | Do you really need Luxembourgish and German? | Often native in French, German, English, sometimes Luxembourgish | Native French and English; German or Luxembourgish through an independent translator, third-party cost |
| Meetings | How many in-person workshops do you want? | Easy in the city or Kirchberg | Video calls, project manager in your time zone |
| Discretion | Who can access inquiries and client data? | Set it in the contract | Set it in the contract |
| Imagery | Who handles licences for operator images? | Can negotiate locally | You supply licensed visuals |
| Timeline | Must the site be live before summer season? | 8 to 14 weeks often quoted | 3 to 4 weeks, content supplied |
| Price | Fixed fee or time and materials? | Often time and materials | Fixed grid in EUR |
| Ownership | .lu domain, code and accounts in your name? | Require it | Require it |
When the Luxembourg agency is clearly better
If your clients expect a site in Luxembourgish and German written by native speakers, if you want the site linked to a booking tool or CRM with on-site technical support, or if you prefer approving each page in a meeting, a local agency is the right choice.
When a remote studio is enough
If your clients mostly write in French and English, your visuals come from partner operators and you want to launch before high season, a remote studio delivers quickly at a known price.
Legal frame: the GDPR applies, supervised by the CNPD. Passenger data (names, travel documents, preferences) calls for a precise privacy notice and limited retention. Aim for WCAG 2.1 AA and check with your adviser whether the European Accessibility Act, applicable since June 2025 to certain services, concerns you. This is not legal advice.
What does each option cost over three years?
2026 ballpark, based on public rate pages and typical agency quotes in Luxembourg and the Greater Region. Market maintenance is a market assumption; at Kolonell it is on quote after 3 included months of support.
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| Option | Build | 36-month maintenance (market assumption) | Third-party costs | Known 3-year total |
|---|---|---|---|---|
| Luxembourg agency, four-language site | EUR 15,000 to 40,000 | EUR 7,200 to 16,200 (EUR 200 to 450/month) | Included | EUR 22,200 to 56,200 |
| Greater Region agency (Metz, Trier) | EUR 8,000 to 22,000 | EUR 4,320 to 10,800 (EUR 120 to 300/month) | Included | EUR 12,320 to 32,800 |
| Freelancer | EUR 4,000 to 12,000 | EUR 2,160 to 5,400 (EUR 60 to 150/month) | Varies | EUR 6,160 to 17,400 |
| Kolonell Growth | EUR 4,500 | On quote after 3 months | Independent German translator: EUR 800 to 1,800 | EUR 5,300 to 6,300 excl. maintenance |
| Kolonell Premium (the multilingual tier, languages set in the quote) | EUR 8,200 | On quote after 3 months | Independent German translator: EUR 800 to 1,800 | EUR 9,000 to 10,000 excl. maintenance |
Starter at EUR 2,700 suits a broker starting with an overview page, an inquiry form and a few destination pages. Tier details are on the international offer page.
Mini case study
*Illustrative example.* Sophie founded a small charter brokerage in Luxembourg. A local agency offers a site in French, English, German and Luxembourgish for EUR 26,000. Reviewing last year's inquiries, she finds that nearly all her clients write in French or English. She picks Kolonell Premium at EUR 8,200, the multilingual tier with French, English and German set in the quote, and pays an independent translator EUR 1,400 to review the German: EUR 9,600. The EUR 16,400 difference funds image licences from partner operators and several years of maintenance on quote.
FAQ
Can a broker show aircraft photos on its site?
Yes, if it holds a licence from the operator or image owner, and without implying the aircraft belongs to the broker. Settle this in your partner contracts early, before the 3 to 4 week build starts.
Do we need a Luxembourgish version?
Not necessarily: many brokers serve clients in French and English. If Luxembourgish matters, Premium at EUR 8,200 is the multilingual tier, languages set in the quote, with an independent native translator as a third-party cost.
What should the inquiry form include?
Dates, airports or cruising area, number of passengers or guests, luggage and special needs. A well-designed form of 6 to 8 fields qualifies leads better than one free-text box.
What does a Luxembourg agency cost?
As a 2026 ballpark, expect EUR 15,000 to 40,000 for a full multilingual site, plus maintenance. Greater Region agencies more often sit between EUR 8,000 and 22,000.
Does the GDPR require anything specific?
Yes: inform passengers clearly, limit retention and secure the exchange of identity documents, under CNPD supervision. Allow 1 to 2 days of work for a compliant privacy notice and cookie banner.
Let's scope your project. A brokerage site that is clear about your role, with a qualifying inquiry form and the languages you need, for EUR 4,500 to 8,200 and launch in 3 to 4 weeks. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.