The verdict in three sentences
For a wealth management firm or family office in Geneva, the website is not there to sell: it must inspire confidence in a referred prospect, confirm the regulatory status and open a discreet contact channel. A fixed-price remote studio (2 700, 4 500 or 8 200 CHF) is enough for that sober, bilingual site, whereas a Geneva agency often charges 20 000 to 80 000 CHF, with the advantage of in-person meetings, photography and close knowledge of the financial centre. The real trade-off is about discretion of the process, the need for a client area, and control of the domain and code.
What website does a Geneva wealth manager need in 2026?
Between Rue du Rhône, Les Tranchées and Champel, independent wealth managers and family offices serve very international clients: European families, entrepreneurs from the Middle East, Latin America or Africa, often introduced by a lawyer or a banker. Their visit to the site is a check. The site should therefore:
- present the investment philosophy and governance, with no performance promises;
- display the exact regulatory status (FINMA authorisation, supervisory organisation, ombudsman affiliation) where it applies;
- present the partners soberly, sometimes without photos, depending on the house culture;
- run at least in French and English, with an English version as polished as the French;
- keep the form to the essentials: name, contact method, introducer if any.
For a demanding international clientele, the closest Kolonell reference is Orven Properties (orvenproperties.com), a trilingual FR/EN/AR site for an off-plan real estate advisory in Dubai, built for foreign investors with project pages and guides.
Geneva agency, freelancer or remote studio: what should you compare?
| Criterion | Local Geneva agency | Freelancer (Malt, Upwork, Romandy network) | Kolonell (remote studio) |
|---|---|---|---|
| Time zone | CET | Variable | GMT, team based in Dakar, 1 to 2 h difference |
| In-person meetings | Yes, at your office | Sometimes | No, video calls only |
| Copywriting | Native French, English depending on agency | Depends on profile | Native French or English included |
| Budget | 20 000 to 80 000 CHF | 6 000 to 18 000 CHF | 2 700 / 4 500 / 8 200 CHF |
| Lead time | 12 to 20 weeks | 5 to 12 weeks | 3 to 4 weeks |
| Domain and code ownership | To negotiate | Rarely formalised | In the company's name |
| Office and partner photography | Offered | Rare | Not offered |
These ranges are a 2026 ballpark, based on public price pages of agencies in French-speaking Switzerland, minimum project sizes listed on Clutch.co, and Swiss freelance hourly rates published on Malt (about 100 to 170 CHF per hour). The top of the range reflects agencies specialised in private finance.
What budget for each level of ambition?
| Scenario | Geneva agency (2026 ballpark) | Kolonell | What the tier covers |
|---|---|---|---|
| Compact trust site | 20 000 to 30 000 CHF | Starter 2 700 CHF | Home, approach, team, regulatory status, contact |
| Full site by service | 30 000 to 50 000 CHF | Growth 4 500 CHF | One page per service (management, structuring, family office), qualified forms |
| Enriched bilingual FR/EN site | 45 000 to 80 000 CHF | Premium 8 200 CHF | Richer structure, insights, governance and sustainability pages |
| Client area or online reporting | Often 30 000 CHF and more | Quoted on request | Custom application |
| Maintenance after launch | Annual contract | 3 months included, then on quote | Updates and technical follow-up |
Every tier includes a project manager reachable in your time zone, native French or English copywriting, delivery in 3 to 4 weeks, and 3 months of support. Details are on the international website offer.
When should you choose a Geneva agency?
- You want a photo session or a corporate film at your office: Kolonell does no photography, no video and no on-site meetings.
- Your board requires in-person presentations at every stage.
- The core project is a reporting portal connected to your custodian banks: that is a custom application, and an agency that has already built such a connection in Geneva may be the safer bet.
- You need copy in German, Italian or Arabic produced by the provider.
Which rules govern a Geneva wealth manager's communication?
Since 1 January 2020, FinIA has required independent portfolio managers to obtain FINMA authorisation and be supervised by a supervisory organisation; a single family office is in principle not subject to it, which your counsel should confirm. FinSA requires advertising for financial instruments to be identifiable as such. Communication aimed at prospects resident abroad may also be restricted by the law of their country. On data, the revised Federal Act on Data Protection has been in force since 1 September 2023: transparent information, care with transfers outside Switzerland, a minimal form. For accessibility, aim for WCAG 2.1 AA. This is not legal advice.
Which questions should you ask before choosing?
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- Who will have access to the copy and the partners' names during the project, and under what confidentiality commitment?
- Where are the site and the form messages hosted?
- Are the domain, hosting and code registered in the company's name?
- Is the price fixed in CHF, with how many languages and review rounds?
- What does maintenance cost after the support period?
A precise figure comes through the free quote request.
Mini case study
*Illustrative example.* Claire V., partner at a 5-person independent wealth manager in Eaux-Vives, receives a quote of 42 000 CHF from a specialised agency for a FR/EN site. She chooses the Premium tier at 8 200 CHF and hires a Geneva photographer for a team portrait at 1 500 CHF. Total cost: 9 700 CHF, a gap of 32 300 CHF. With an annual margin of 0.6 % on assets, a single new 2 million CHF mandate generates 12 000 CHF a year and covers the site in the first year.
FAQ
Does a family office really need a website?
Yes, if only to be verifiable by banks and introduced prospects. A Starter tier at 2 700 CHF covers a 5 to 6 page trust site.
How much does a wealth management website cost in Geneva in 2026?
As a ballpark, 20 000 to 80 000 CHF with a local agency and 6 000 to 18 000 CHF with a freelancer. The Kolonell grid is fixed: 2 700, 4 500 or 8 200 CHF.
Can we publish our performance on the site?
That is a regulatory question to validate with your counsel, since FinSA governs financial advertising. Many Geneva houses refrain and focus on presenting their approach.
Is a secure client area possible?
Yes, as a custom application quoted on request. The public site can be delivered in 3 to 4 weeks independently.
How does payment work?
By bank transfer, 50 % at kickoff and 50 % at delivery. Support is included for 3 months after launch.
Let's scope your project. Tell us your status, your languages and any client area you need, and we will propose a fixed CHF tier delivered in 3 to 4 weeks. Request your free quote or see the international offer.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.