The verdict in three sentences
For an Amsterdam wealth management firm or family office, a local agency is the better choice when you need Dutch copywriting written in house, on-site photography of partners and offices, or a brand programme with a budget well above 30 000 EUR. A remote studio like Kolonell fits when the scope is clear (8 to 20 discreet pages, English or French copy, fixed price) and you prefer a fixed quote of 2 700 to 8 200 EUR to a local range that commonly runs from 6 000 to 35 000+ EUR. Whichever route you take, the content must be validated by your compliance officer before launch, and that review step drives the real timeline more than the supplier does.
When is a local Amsterdam agency the better choice?
Some needs are genuinely easier to meet with a team that can walk into your office on the Zuidas or by the canals:
- Dutch-language copy written natively. Kolonell writes natively in English and French only. If your clientele expects polished Dutch, a local agency or a Dutch copywriter is the natural fit; with us, Dutch versions are supplied by your team or quoted separately.
- On-site photo and video shoots. Partner portraits and office imagery matter for a discreet brand. A local agency usually bundles them. With a remote studio, you book a local photographer yourself.
- In-person workshops with an investment committee or several family members, where reading the room matters.
- Very large programmes: full brand identity, client portal connected to portfolio reporting, multi-entity sites. These budgets justify a local team you can meet weekly.
- An existing relationship with an agency that already knows your compliance workflow.
When does a remote studio fit better?
Many Amsterdam firms work in English with international families, expatriate executives and founders. In that case a remote studio is a sound option:
- Clear, stable scope: approach, services, team, insights, contact, legal pages.
- Native English or French copywriting included, no translation layer.
- Time-zone overlap: the team is based in Senegal (GMT), one to two hours behind Amsterdam, so calls fit inside your working day. Your project manager runs Google Meet calls at a time that suits you and sends a written weekly update.
- Fixed price, paid 50 % at kickoff and 50 % at delivery, by bank transfer or Wise.
- Ownership: domain registered in your firm's name, every access handed over.
We already run projects this way for clients far from our team, for example TR Signing Group (trsigninggroup.com) in New Jersey and Orven Properties (orvenproperties.com) in Dubai. The details are on our international website offer.
| Criterion | Local Amsterdam agency | Freelancer | Kolonell (remote studio) |
|---|---|---|---|
| Price, 2026 ballpark | 6 000 to 35 000+ EUR (public rate cards, Clutch minimum project sizes) | 2 500 to 9 000 EUR (Malt, Upwork rates) | 2 700, 4 500 or 8 200 EUR, fixed |
| Dutch copywriting | Usually in house | Depends on the person | Supplied by you or quoted separately |
| English or French copy | Often outsourced | Variable | Native, included |
| On-site shoot | Often included | Sometimes | Your local photographer |
| Meetings | In person or video | Mostly remote | Google Meet at your hours, weekly written update |
| Delivery | Varies with agency pipeline | Varies with availability | 3 to 4 weeks, Premium 4 to 6 weeks |
| Support after launch | Retainer, quoted | Ad hoc | 3 months, 6 on Premium |
Ranges vary widely by scope; they are prudent orders of magnitude, not official figures.
What does the cost look like over three years?
The build price is only part of the bill. Compare the same scope line by line:
| Item | Local agency, mid range (estimate) | Kolonell Growth |
|---|---|---|
| Design and build, 10 to 14 pages | 12 000 to 25 000 EUR | 4 500 EUR |
| Dutch version | Often included | Supplied by you or quoted |
| Photography | Included or subcontracted | Your own budget, local photographer |
| Edits after compliance review | Often billed by the hour | Within scope during the build |
| Support, first months | Retainer | 3 months included |
| Maintenance, years 1 to 3 | Quoted | Quoted after month 3 |
What does a wealth management or family office site need in Amsterdam?
Discretion sets the tone. A typical site covers the firm's philosophy, services (discretionary management, advisory, family governance, succession planning, only what you actually offer), team with qualifications, regulatory status, insights and a contact form that collects as little data as possible. A link to an existing client portal is simple; a custom portal or reporting dashboard is quoted on request.
A single family office that does not take clients may still want a discreet site: a few pages, a contact address, a privacy notice and no performance claims, so that banks, partners and recruits can verify who you are.
On compliance, stay factual. Financial marketing rules apply depending on the firm's licence: in the EU, MiFID II rules on marketing communications apply to investment firms, and the Dutch financial markets authority (AFM) supervises the market. Your compliance officer must validate every page before launch. The GDPR governs your forms and analytics, and the European Accessibility Act, applicable since 28 June 2025 to certain services, is worth checking with your advisers. This is not legal advice.
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| Kolonell tier | Price | Typical scope for this sector |
|---|---|---|
| Starter | 2 700 EUR | Discreet presence: home, approach, team, contact, legal pages |
| Growth | 4 500 EUR | Services, team bios, insights section, structured contact form |
| Premium | 8 200 EUR | Bespoke design, bilingual FR/EN, written schedule at kickoff |
| Custom portal or dashboard | Quoted on request | Client area, document sharing, reporting views |
How do you run a remote project well, and what are the red flags?
Run it like any regulated workstream: one content owner on your side, a written brief, compliance review slots booked in the schedule, a staging link for every review and a launch checklist. Red flags on the local side: hourly billing with no cap, a domain registered in the agency's name, no planned compliance step. Red flags on the remote side: no named project manager, no written schedule, 100 % payment up front, no handover of access.
Mini case study
Illustrative example, not a real client. Pieter, partner at a hypothetical independent wealth manager in Amsterdam Zuid, needs 12 pages in English with a Dutch version. A local quote at 18 000 EUR includes Dutch copy and a photo shoot. The remote route: Kolonell Growth at 4 500 EUR, a freelance Dutch translator (assumption 1 500 EUR) and a half-day local photographer (assumption 800 EUR), so 6 800 EUR. With the same maintenance budget assumed on both sides over three years, the gap is 11 200 EUR, in exchange for coordinating two local suppliers himself.
FAQ
Can a remote studio handle compliance review rounds?
Yes, if they are planned. We book review slots in the 3 to 4 week schedule and keep edits within scope during the build.
Do you write the Dutch version?
No. We write natively in English and French; Dutch is supplied by your team or quoted separately, and it can be added to a site from 4 500 EUR.
What does a discreet single family office site cost?
A Starter site at 2 700 EUR usually covers it: a few pages, contact and legal pages, no performance claims.
Can we meet in person?
Meetings run on Google Meet at your hours, with a written weekly update. If in-person workshops matter more than a fixed price, a local agency in the 6 000 to 35 000+ EUR range is the honest recommendation.
How is payment handled?
50 % at kickoff and 50 % at delivery, by bank transfer or Wise, and you receive every access on day one of launch. Request a quote to get a scoped figure.
Let's scope your project. Tell us your pages, languages and compliance steps, and we will propose a fixed tier between 2 700 and 8 200 EUR with a delivery date. Request your free quote or see the international offer.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.