The verdict in three sentences
After a pivot, a Series A startup in Galway has to rebuild its brand and website without losing the trust of the customers, candidates and investors it already has. Brand strategy benefits from being done in the same room, with a Galway agency or strategist; the website build, the copy rewrite and the redirect plan work very well remotely at a fixed price (Kolonell Growth at €4,500, Premium at €8,200). For many teams the right answer is therefore hybrid, and the contract should plan the handover to an in-house designer.
Which parts of a rebrand need to happen in person?
Galway is known for its medtech cluster around the Parkmore and Ballybrit business parks, and for B2B software companies fed by the University of Galway. A Series A company that pivots, say from a clinical workflow tool to a broader compliance platform, has to explain the change to audiences who knew the old promise.
| Rebrand workstream | Value of being in the room | Remote fit | Note |
|---|---|---|---|
| Positioning after the pivot | High | Medium | 2 to 3 days of leadership workshops |
| Name and visual identity | High | Medium | settle before any website work |
| Messaging and copy | Medium | High | native English copywriting |
| Site architecture and build | Low | High | 3 to 4 weeks remotely |
| Redirect plan for old URLs | Low | High | scope it in the quote |
| Team photos at the Galway office | High | Low | local freelance photographer (third-party cost) |
| Careers page and employer brand | Medium | High | job board on quote |
An honest reading: the first two rows often justify a local partner. A funded startup that moves fast regularly prefers an agency it can meet every week during this phase, or hires an in-house brand designer straight away.
What do the three scenarios cost?
Market ranges as a 2026 ballpark, based on typical agency quotes and public rate pages of agencies in Galway and Dublin.
| Item | Full-service agency (Galway or Dublin) | Hybrid: local strategist + Kolonell | Kolonell only |
|---|---|---|---|
| Strategy and identity | €15,000 to €50,000 | €4,000 to €12,000 (freelance strategist, third-party cost) | video workshop, identity on quote |
| Website build | €12,000 to €35,000 | €4,500 (Growth) to €8,200 (Premium) | €4,500 to €8,200 |
| Redirects and migration | often included | scope in the quote | scope in the quote |
| Overall timeline | 4 to 6 months | 2 to 3 months | 3 to 4 weeks for the site |
| 3-year retainer (market assumption: €1,000 to €3,000 a month) | €36,000 to €108,000 | on quote | on quote |
| Total excluding retainer | €27,000 to €85,000 | €8,500 to €20,200 | €4,500 to €8,200 + identity on quote |
Premium (the multilingual tier, languages set in the quote) becomes relevant if the pivot opens German or French-speaking markets. Tier details are on the Kolonell international offer page.
The risks specific to a rebranded site, and the questions to ask
A badly executed rebrand is expensive in visibility: old pages, press articles and partner links all point to the old brand.
- How many URLs does the old site have, and which ones receive traffic or external links?
- Is the 301 redirect plan delivered as a spreadsheet you sign off before launch?
- If the domain changes, is the move handled with your credentials, in the company's name?
- Who owns the code, the designs and the new identity files?
- Will the CMS let an in-house designer hired in 6 to 12 months work alone?
- What does an out-of-scope change request cost?
On the regulatory side, the GDPR and Ireland's Data Protection Act 2018 apply, overseen by the Data Protection Commission. A rebrand often hides a forgotten detail: the privacy notice, cookie wording and data processing agreements must reflect the new name and, where relevant, the new legal entity. If you still sell into healthcare, claims about clinical benefit fall under sector rules, so have them reviewed. The European Accessibility Act mainly targets consumer services; aiming for WCAG 2.1 or 2.2 AA remains good practice. This is not legal advice.
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Illustrative example: Niamh is head of marketing at a 32-person B2B software company in Galway that has just pivoted to a compliance platform. The old site has 140 URLs, 60 of which receive traffic or links.
- Full-service agency quote: €48,000, 5 months.
- Hybrid scenario: Galway brand strategist €7,500 (third-party cost) + Kolonell Growth €4,500 + local photographer €1,200 (third-party cost) = €13,200.
- Difference: 48,000 minus 13,200 = €34,800.
- Redirects: 60 URLs redirected one to one, 80 consolidated into 12 pages of the new structure.
Niamh keeps the positioning workshops in person, gets the site one month after the identity is signed off, and plans to hire an in-house designer who will take over the CMS.
FAQ
Should the site be rebuilt before or after the new identity?
After: allow 4 to 8 weeks of brand work before starting the build. Running both in parallel often causes 2 or 3 rounds of rework.
Can we keep the old domain?
Yes, if the domain name still fits the new brand. A domain change usually adds 1 to 2 weeks of redirect preparation.
How many video calls should we expect with a remote studio?
Usually 4 to 6 sessions over 3 to 4 weeks. The Kolonell project manager works Irish hours.
Is Growth at €4,500 enough for a Series A company?
Yes for an English-language site with product, careers, press and blog pages. Developer documentation and job board integration are on quote.
What if we hire an in-house designer afterwards?
Require assignment of the code and designs plus admin access to the CMS. A clean handover takes 1 to 2 weeks.
Let's scope your project. A new site after your pivot, with a scoped redirect plan and launch in 3 to 4 weeks, from €4,500. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.