The verdict in three sentences
A venture-funded startup in Antwerp, from seed to Series A, should pick a local agency when it wants a partner embedded in its marketing team, sitting in its office every week and writing Dutch for Flemish buyers. A remote studio is the better fit when the site has to serve customers, candidates and investors in English first, when the team wants to edit pages itself and when a fixed price beats an open-ended retainer: Kolonell charges EUR 2,700 (Starter), EUR 4,500 (Growth) or EUR 8,200 (Premium, the multilingual tier, languages set in the quote). Whatever you choose, the domain, hosting, code and CMS accounts must belong to the company, because investors and future acquirers will ask.
What does a funded startup's website have to do in Antwerp?
Antwerp startups often sell into heavy industries: port logistics and maritime tech, chemistry and materials, diamond and supply chain traceability, and B2B SaaS for those sectors. Their buyers are operations directors and procurement teams who read carefully and share links internally. The same site must also convince engineers to apply and give journalists and investors accurate facts. Hubs such as The Beacon and programmes such as Start it @KBC bring visibility, but the website is where people check you afterwards.
| Page or feature | Main audience | In the Kolonell grid | On quote |
|---|---|---|---|
| Product pages with problem, workflow and integrations | Buyers | Yes | |
| Use-case pages by industry (port, chemicals, traceability) | Buyers | Growth and Premium | |
| Careers page with values and open roles | Candidates | Yes, static listings | Job board integration |
| Investor and press page with facts, logos and press kit | Investors, journalists | Yes | |
| Product documentation or developer portal | Technical buyers | Yes | |
| CMS your team edits without a developer | Marketing team | Yes | |
| Dutch, English and French versions | All | Premium (the multilingual tier, languages set in the quote) |
The investor and press page needs discipline: publish only facts the company has announced, with dates, and never imply backing, certifications or partnerships you cannot document. The same applies to customer logos, which need written permission.
Antwerp agency or remote studio: which criteria matter?
| Criterion | Antwerp agency | Remote studio (Kolonell) | Warning sign |
|---|---|---|---|
| Time zone | Same (CET) | Project manager reachable in your hours (CET) | No named contact |
| Meetings | On site at your office or hub | Video, recorded decisions | Workshops billed by the hour without a cap |
| Languages | Native Dutch, often French and English | Native English or French copy; Dutch by a freelance native copywriter (third-party cost) | Machine translation without review |
| Price (2026 ballpark) | EUR 10,000 to 60,000 | EUR 2,700, 4,500 or 8,200 | Retainer required to launch |
| Ownership | Varies, sometimes agency-held hosting | Domain, code and CMS in your name | Agency-held domain |
| Team photos and office video | Often arranged locally | Local photographer hired by you (third-party cost) | Stock photos of people who do not work for you |
| Iteration speed after launch | Through the retainer | Your team edits the CMS; larger changes on quote | Every text change needs a ticket |
Fixed price or agency retainer: what does three years cost?
Local figures are a 2026 ballpark drawn from typical agency quotes and public agency rate pages in Antwerp and Flanders, excluding VAT: EUR 3,000 to 8,000 for a freelancer, EUR 10,000 to 25,000 for a boutique agency, EUR 25,000 to 60,000 for a branding agency serving scale-ups, and retainers commonly between EUR 1,500 and 5,000 a month.
| Model | Year 1 | Year 2 | Year 3 | Three-year total |
|---|---|---|---|---|
| Boutique agency, build plus retainer (market assumption: EUR 1,500 per month from month 4) | EUR 15,000 + 13,500 | EUR 18,000 | EUR 18,000 | EUR 64,500 |
| Freelancer, build plus ad hoc work (market assumption) | EUR 5,000 | EUR 2,000 | EUR 2,000 | EUR 9,000 |
| Kolonell Growth, fixed price, 3 months support included | EUR 4,500 | On quote | On quote | EUR 4,500 + changes on quote |
| Kolonell Premium, fixed price, 3 months support included | EUR 8,200 | On quote | On quote | EUR 8,200 + changes on quote |
A retainer is not wasted money if the agency also runs campaigns, content and design for your product. It is a poor deal if you mostly need a site your team can update. The question to ask is simple: what will we change each month, and who is better placed to do it? See tier contents on the international offer page.
When is the Antwerp agency the better choice?
Choose the local agency if your go-to-market depends on Flemish industrial buyers who expect polished Dutch, if you want the agency at your weekly growth meeting, or if you need event, video and photo production for trade fairs and your office at the same time. A remote studio is enough if English is your working language, your founders want a launch in weeks and your marketing lead wants to own the CMS.
Questions for both providers:
- Will the domain, hosting, code repository and CMS be in the company's name, with admin access for two of our people?
- Who writes and who reviews the Dutch and French, and at what cost?
- How will the careers page handle candidate data, and for how long is it kept?
- Can our marketing lead create a new use-case page without a developer?
- Which accessibility level do you test against (WCAG 2.1 AA as a minimum)?
- What happens after the first 3 months, and is it in writing?
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
On compliance, the GDPR applies, supervised by the Belgian Data Protection Authority: privacy notice, cookie consent for non-essential tools, and a lawful basis and retention period for contact and job application data. If you sell to consumers, check whether the European Accessibility Act applies to your service. This is not legal advice.
Mini case study
Illustrative example. Lotte Janssens is co-founder and COO of a 12-person maritime tech startup near Het Eilandje, at seed stage. A local agency proposes a build plus a EUR 2,500 monthly retainer, or EUR 30,000 over the first year. Kolonell proposes Premium at EUR 8,200 (the multilingual tier, languages set in the quote), with English and French written natively and Dutch reviewed by a freelance native copywriter for about EUR 1,000 (third-party cost), so EUR 9,200 in total.
The gap is EUR 20,800 in year one. If the startup spends about EUR 90,000 a month, that is roughly 7 days of runway, and Lotte's team keeps the ability to publish pages itself. To compare with your own figures, request a free quote.
FAQ
Can a remote studio build a site investors will take seriously?
Yes, if it is fast, factual and consistent with your deck. A clear investor and press page with dated facts usually matters more than animation, and Growth at EUR 4,500 covers it.
Do we need Dutch, English and French at launch?
Not always. Many Antwerp B2B startups launch in English, then add Dutch when Flemish buyers become at least 30% of the pipeline.
Can the careers page connect to our applicant tracking tool?
A static careers page is in the grid; job board or applicant tracking integration is on quote, depending on the tool.
How long does the build take?
3 to 4 weeks with Kolonell once copy inputs and brand assets are ready, against 8 to 16 weeks for most local agencies.
Who owns the site if we are acquired?
The company, if the contract assigns code and content to it and the domain is in its name. Due diligence often checks this, so fix it before signing.
Let's scope your project. A product, careers and investor site your team can edit, from EUR 2,700 to 8,200, live in 3 to 4 weeks. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.