The verdict in three sentences
For a private or international school in Luxembourg, the website is first an admissions funnel: information request, visit booking, application, fees page. A local agency is justified if you need regular photo shoots on campus, a site in four languages written locally and workshops with the head and the board. A fixed-price remote studio is often enough when curriculum content exists, the admissions tool is already chosen and the priority is a clear, fast bilingual site for expat families.
Which criteria matter for a Luxembourg school?
Families comparing schools in Luxembourg are often expats: European institutions in Kirchberg, banks, funds, audit firms. They hesitate between IB, British, French, European or Luxembourg curricula, and read the site in English or French, sometimes German. The site must answer their questions before the first visit.
| Criterion | Local agency (Luxembourg City, Esch, Strassen) | Remote studio (Kolonell) | Importance for a school |
|---|---|---|---|
| Time-zone overlap | Full | Project manager reachable during your office hours | Medium |
| Meetings with leadership | On-site workshops, board presentation | 4 to 6 video calls | High if the board is involved |
| Languages | FR, DE, LU often in-house, EN varies | Native FR and EN, DE to be proofread | High |
| Photo and video on campus | Shoot organised with consents | Your existing images, local photographer hired separately | High |
| Admissions tool integration | Varies by agency | Links and forms to your tool, deep integration on quote | High |
| Domain and code ownership | To check, sometimes retained | In the school's name, code handed over | High |
| Build price (2026 ballpark) | EUR 18,000 to 55,000 | EUR 2,700 to 8,200 | Medium |
The agency ranges are ballpark figures based on typical agency quotes and public rate pages of Luxembourg agencies for a multilingual institutional site.
What does each option cost over three years?
| Item (EUR, 2026 ballpark) | Luxembourg agency | Local freelancer | Remote studio (Growth) |
|---|---|---|---|
| Website build | 18,000 to 55,000 | 6,000 to 18,000 | 4,500 |
| Photo and video shoot (2 days) | 2,500 to 7,000 | 2,500 to 7,000 | 2,500 to 7,000 |
| German translation | 0 to 2,500 | 1,500 to 3,000 | 1,500 to 3,000 |
| Maintenance over 33 months | 5,000 to 12,500 | 3,000 to 8,000 | 2,500 to 7,000 |
| Hosting over 3 years | 500 to 2,000 | 500 to 2,000 | 500 to 1,500 |
| Three-year total | 26,000 to 79,000 | 13,500 to 38,000 | 11,500 to 23,000 |
The Kolonell international offer uses a fixed grid: Starter EUR 2,700, Growth EUR 4,500, Premium EUR 8,200. It includes a project manager reachable in your time zone, native French or English copywriting, delivery in 3 to 4 weeks and 3 months of support. Deep integration with a school management system counts as a custom application, priced on quote, as does search optimisation.
When is a local agency clearly the better choice?
A Luxembourg agency is the right call if the site must exist in four languages from launch, with a Luxembourgish version written by a native speaker, if you want a photo shoot at every start of year and school event, run by the same team as the website, or if governance requires in-person presentations to the board and the parents' association. It also helps when the site supports a local poster campaign.
A remote studio fits when a small team decides (head and admissions manager), curriculum copy already exists, and the goal is to increase visit requests with a clear journey in French and English.
What a school website should include
- A three-step admissions journey: information request, visit booking, online application or link to your tool.
- A transparent fees page: tuition per year group, registration fee, lunch, transport, sibling discount policy.
- Curriculum pages per stage, with the exams prepared and the accreditations held.
- A visible child safeguarding policy and a consent register for pupil photos.
- A simple CMS for news, the calendar and open days.
Questions to ask both types of provider
- Are admissions forms hosted in the European Union, and who can access children's data?
- How quickly can a photo be removed if a parent withdraws consent?
- Do the domain and code remain the school's property if you change provider?
- How does the site follow the admissions calendar, with a peak usually between January and April?
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What local frame applies to data and accessibility?
In Luxembourg, the GDPR applies and the National Commission for Data Protection (CNPD) oversees compliance. Pupil and parent data collected through admissions forms must be limited to what is necessary, described in a privacy notice and kept for a defined period. Publishing photos of pupils requires parental consent, collected in writing and revocable. On accessibility, legal obligations mainly target the public sector, but WCAG 2.1 level AA remains a sensible target for a private school. References to accreditation bodies (IB, CIS, others) must match a status actually held. This is not legal advice.
Mini case study
Illustrative example: Sophie Weber leads admissions at a 600-pupil bilingual international school near Luxembourg City. Agency quote: EUR 36,000 and EUR 300 a month, so 36,000 + 300 x 33 = EUR 45,900 over three years. Remote Premium tier: EUR 8,200, EUR 2,000 for German translation, EUR 5,000 for a photo shoot and EUR 150 a month after the 3 included months (EUR 4,950), so EUR 20,150. Assumption: with annual fees of EUR 18,000, a single additional enrolment already covers the initial cost of the site.
FAQ
Does the site need a Luxembourgish version?
For an international school, French and English cover most target families. Adding German usually costs EUR 1,500 to 3,000 in translation; Luxembourgish mainly makes sense for schools with a local intake.
Should we publish tuition fees?
Yes, expat families compare schools and often leave a site without prices. A clear page per year group, with 4 to 6 fee items itemised, also cuts repetitive questions to the office.
Can we publish photos of pupils on the site?
Only with written parental consent. Keep a register and be able to remove an image within 48 hours.
Can the admissions tool be integrated into the site?
A link or a form connected to your existing tool is included. Full synchronisation with a school management system is priced on quote.
How long does it take to launch before admissions season?
Allow 3 to 4 weeks with a remote studio if content is ready. Launch before December to cover the January to April peak.
Let's scope your project. An admissions journey, a fees page and a bilingual French and English site, from EUR 2,700 to 8,200, live in 3 to 4 weeks. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.