The verdict in three sentences
Liechtenstein has few web agencies of its own, so a Vaduz clinic really chooses between a regional agency from the St. Gallen Rhine valley or Vorarlberg and a remote studio. The regional agency is the better fit for German-first copy, on-site photography and long workshops; Kolonell fits clinics that want English or bilingual pages for international residents, a fixed price of 2 700, 4 500 or 8 200 CHF and launch in 3 to 4 weeks. In both cases, the contract must settle who owns the .li domain and the code, and how patient enquiries are handled under the GDPR, which applies in Liechtenstein through the EEA.
Why is local a regional question in Liechtenstein?
With fewer than 40 000 inhabitants, the Principality relies on a cross-border healthcare area. A private clinic in Vaduz treats residents, but also commuters and patients from Buchs, Sargans and Feldkirch, and a sizeable group of international employees working in finance, trust services and industry between Schaan and Triesen. Residents hold compulsory health insurance, while many patients add supplementary cover or pay privately for faster access to a specialist.
The website therefore has to serve three readers:
- German-speaking residents and cross-border patients who check opening hours, doctors and insurance acceptance.
- English-speaking international residents who need clear explanations of how billing works with Liechtenstein, Swiss or Austrian insurers.
- Referring doctors looking for a specialist's profile, equipment and referral contact.
Typical pages: doctor profiles with qualifications and languages, specialty pages (cardiology, internal medicine, sports medicine, diagnostics), a clear insurance and billing page, an appointment request form with minimal fields, directions and parking, and a cookie banner that blocks trackers until consent. Online booking with payment, or integration with your practice software, is quoted on request.
How do the three options compare on what matters to a clinic?
The figures are a 2026 ballpark based on public price pages of agencies in eastern Switzerland and Vorarlberg, minimum project sizes shown on Clutch.co profiles and freelance rates of roughly 90 to 150 CHF per hour published on Malt and similar platforms.
| What matters | Rhine valley or Vorarlberg agency | Regional freelancer | Kolonell (remote) |
|---|---|---|---|
| Budget for a clinic site | 12 000 to 45 000 CHF | 4 000 to 14 000 CHF | 2 700 / 4 500 / 8 200 CHF, fixed |
| Hours overlap | Same time zone | Same time zone | Dakar (GMT), 1 h behind in winter, 2 h in summer |
| Face-to-face | Visits to Vaduz possible | Sometimes | None, video calls |
| Writing language | German native | German native | English or French native; German by your translator |
| Photography | Often bundled | Through a partner | Not offered |
| Contract on domain and code | Check the default terms | Check the default terms | Written into the contract, in your name |
| Time to launch | 8 to 14 weeks | 4 to 10 weeks | 3 to 4 weeks |
The offer pages are on the international website offer.
What does the three-year bill look like with identical assumptions?
The same assumptions apply in each column: a local photographer for half a day at 1 800 CHF, German translation of an English site at 1 400 CHF where the provider does not write German, and hosting plus maintenance at 120 CHF per month after launch. That monthly figure is a hypothesis: at Kolonell, maintenance after the 3 included months is quoted separately.
| Line (CHF) | Regional agency | Freelancer | Kolonell Starter | Kolonell Growth |
|---|---|---|---|---|
| Website build | 22 000 | 8 500 | 2 700 | 4 500 |
| Half-day photography | 1 800 | 1 800 | 1 800 | 1 800 |
| German copy | included | included | 1 400 | 1 400 |
| Hosting and maintenance, 36 months (hypothesis) | 4 320 | 4 320 | 4 320 | 4 320 |
| Total over three years | 28 120 | 14 620 | 10 220 | 12 020 |
The freelancer column is closer than it looks: if your priority is German copy and a small site, a strong regional freelancer can be good value.
In which situations should you hire a Rhine valley agency?
Choose the regional agency if most of your patients read German only and you want a German-first editorial process; if you need repeated on-site sessions with doctors and practice managers; if photography and video of the equipment are central to your message; or if the site must connect to practice software from launch. Kolonell does not hold on-site meetings and does not run photo or video shoots, so those needs are better served locally.
Which questions protect the clinic before signing?
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- Is the .li or .com domain registered in the clinic's name, with the clinic as account holder?
- In which country are form submissions stored, and who at the provider can access them?
- Which cookies and analytics load before consent, and is the appointment page kept free of advertising tags?
- What is the exact scope: pages, languages, revision rounds, support duration?
- What are the acceptance criteria, and how are payments staged? At Kolonell, bank transfer, 50 % at kickoff and 50 % at delivery.
- Who approves medical wording, and how are changes to doctor profiles handled after launch?
Regulatory frame, in general terms. As an EEA member, Liechtenstein applies the GDPR, complemented by its national Data Protection Act, and the Datenschutzstelle is the supervisory authority. Health data is special category data, which calls for minimal collection, a clear privacy notice and secure hosting. The Amt für Gesundheit oversees healthcare providers, and the professional rules of the medical association restrict advertising to factual information. A practical accessibility target is WCAG 2.1 AA. This is not legal advice.
Mini case study
Illustrative example. Dr Lukas F. runs an internal medicine and cardiology clinic in Vaduz with four doctors; around 30 % of patients come from Vorarlberg and the St. Gallen Rhine valley, and a growing share are English-speaking employees of local firms. A regional agency proposes 22 000 CHF and 10 weeks for a German and English site.
He compares Kolonell Starter at 2 700 CHF in English, plus 1 400 CHF of German translation and 1 800 CHF of photography: 5 900 CHF. The difference is 22 000 minus 5 900, or 16 100 CHF. He plans 6 hours to review the German pages. Because he wants room for separate pages per specialty within a year, he finally picks Growth at 4 500 CHF, a total of 7 700 CHF, still 14 300 CHF below the agency quote.
FAQ
Does Swiss or Liechtenstein law apply to our patient forms?
A clinic established in Vaduz falls under the GDPR and Liechtenstein's Data Protection Act. Swiss patients do not change that, but you should check cross-border transfers with your adviser; the 2026 baseline is minimal data and secure hosting.
Can Kolonell write the German version?
No, Kolonell writes native English or French only. A professional translator typically charges 1 200 to 2 000 CHF for a compact clinic site, as a 2026 ballpark.
How quickly can we go live?
In 3 to 4 weeks once texts and photos are ready, against 8 to 14 weeks for most regional agencies.
Can patients book and pay online?
The tiers include an appointment request form. Booking with payment or a link to practice software is quoted on request.
What support do we get after launch?
Three months of support are included in every tier. After that, maintenance is quoted on request or handled by your own provider with the access transferred at delivery.
Let's scope your project. Share your specialties, patient languages and the pages you need, and we will propose a tier in CHF delivered in 3 to 4 weeks. Request your free quote or see the international offer.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.