The verdict in three sentences
In Hamilton, the choice between a Bermudian agency and a remote studio comes down mainly to how much physical presence you need: a shoot, workshops in a meeting room, hands-on support for management on the island. Beyond that, a private clinic website that presents your physicians, your accepted insurers and a reliable appointment request form is built perfectly well remotely, for a fixed 2 900, 4 900 or 8 900 USD at Kolonell. Before signing with anyone, have the ownership of the domain, the code and the content written into the contract, and check compliance with PIPA, fully in force since 1 January 2025.
Why are Bermudian quotes so high?
Hamilton is one of the most expensive places in the world for professional services: Front Street rents, salaries benchmarked against reinsurance, little competition. Local agencies are few and often focused on financial clients. Based on public price pages of agencies in the region, minimum project sizes visible on Clutch.co and hourly rates published by freelancers, the 2026 ballpark for a clinic website runs from 18 000 to 55 000 USD with an agency, and 6 000 to 15 000 USD with an independent freelancer. These ranges are wide and indicative.
The real issue is not only the build price but the three-year cost. The table below applies the same maintenance hypothesis on every side (150 USD a month after any included period, a hypothesis to have quoted), so the comparison is like for like.
| 3-year item | Hamilton agency (example) | Freelancer (example) | Kolonell Growth |
|---|---|---|---|
| Website build | 30 000 USD | 9 000 USD | 4 900 USD |
| Support included after launch | Depends on contract | Often none | 3 months |
| Maintenance hypothesis 150 USD a month | 5 400 USD | 5 400 USD | 4 950 USD (33 months) |
| Team photos by a local photographer | Often included | 1 200 USD | 1 200 USD |
| Time to launch | 10 to 16 weeks | 6 to 12 weeks | 3 to 4 weeks |
| Indicative 3-year total | 35 400 USD | 15 600 USD | 11 050 USD |
Kolonell maintenance after the 3 months of support is quoted on request: the line above is only a calculation hypothesis, identical for everyone. The tiers are detailed on the international website offer page.
How do you work with a team that is not on the island?
Bermuda runs on Atlantic Standard Time (UTC-4) in winter and UTC-3 from March to November. Our team, based in Dakar (GMT), is therefore 3 to 4 hours ahead: the Bermudian morning and early afternoon overlap our working hours, which is enough for weekly check-ins and same-day approvals.
| Decision criterion | Bermudian agency | Remote studio (Kolonell) |
|---|---|---|
| Time-zone overlap | Complete | 4 to 5 hours per business day |
| Face-to-face meeting | Yes, in Hamilton | No, video only |
| Copywriting | English | Native English and French |
| Build price | 18 000 to 55 000 USD | 2 900 to 8 900 USD, fixed |
| Domain and code ownership | Demand it in writing | Demand it in writing, transferred at delivery |
| Photo or video shoot | Possible | Not offered |
| Payment | Depends on the agency | Bank transfer, 50 % at kickoff, 50 % at delivery |
A project manager reachable in your time zone, delivery in 3 to 4 weeks and 3 months of support are included in every tier. Nothing else is included by default: a Portuguese translation, for instance, useful for part of Bermuda's community of Azorean heritage, must be supplied by you or quoted separately.
What should a Hamilton clinic website show, within the rules?
The patient journey in Bermuda has one particularity: a lot of specialist care happens overseas, and patients compare. Your site must reassure them about what is done locally. Useful pages: a profile for each physician with their registration with the Bermuda Medical Council, the list of insurers you work with (employers must cover their employees, and the public HIP and FutureCare plans cover part of the population), self-pay fees, opening hours, directions from central Hamilton and an appointment request form.
On the rules, let us stay with established facts. The Personal Information Protection Act 2016 (PIPA) has applied in full since 1 January 2025, under the oversight of the Privacy Commissioner; health information is sensitive personal information, so every form needs minimal collection, a clear purpose and documented consent. Physician advertising is framed by the Medical Council's professional standards: no promised outcomes, no disparaging comparisons, care with reviews. Aim for WCAG 2.1 AA on accessibility. This is not legal advice.
In which cases should you stay with a local agency?
We do not travel and we do no photo or video work. Stay with a Bermudian agency if your clinic is planning a launch event, a billboard campaign and a shoot on the premises, or if your board requires face-to-face meetings at every step. A local agency also makes sense if you want the same team to run your social media day to day.
To ask every provider before signing:
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- Does the contract state who owns the domain, the source code and the copy?
- Where are form submissions stored, and who can access them?
- How many rounds of revisions are planned per page?
- Who checks that the treatment pages respect the Medical Council's standards?
- What exactly does maintenance cost after the included period?
Mini case study
*Illustrative example, fictional persona.* Nadia K. is director of operations at a private dermatology and general practice clinic in Hamilton with three physicians. She compares a local agency quote of 32 000 USD with Kolonell Premium at 8 900 USD, chosen for its richer structure and a French version aimed at French-speaking Canadian patients. Gap: 23 100 USD. She sets aside 1 200 USD for a local photographer and keeps 21 900 USD. If each first consultation brings a 180 USD margin and the site adds 5 patients a month, that is 900 USD, and the Premium tier pays for itself in 10 months.
Want the same calculation for your clinic? Send your scope through the free quote request.
FAQ
Does PIPA apply to my clinic's contact form?
Yes. Since 1 January 2025, every organisation using personal information in Bermuda is covered, and health data is sensitive. Keep the form to 5 or 6 useful fields and document consent.
Can the site be launched without meeting in person?
Yes. The project runs over video with a project manager, and delivery takes 3 to 4 weeks after content approval. Photos can be handled by a Hamilton photographer.
Which tier suits three physicians and two specialties?
Growth at 4 900 USD provides one page per specialty and qualified forms. Premium at 8 900 USD adds a richer bilingual English and French structure.
Is online booking with a deposit possible?
Yes, but it is a custom application, quoted on request. The standard tiers include an appointment request form.
How does payment work?
By bank transfer, 50 % at kickoff and 50 % at delivery. The price is fixed in USD: 2 900, 4 900 or 8 900 USD depending on the tier.
Let's scope your project. Describe your physicians, your specialties and the USD tier you are considering: we put your clinic website live in 3 to 4 weeks. Request your free quote or see the international offer.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
