The verdict in three sentences
In Fribourg, every private clinic website runs into the same requirement: French-German bilingualism, since your patients come as much from the Sarine and Gruyère districts as from the Sense district and the Bern region. A Fribourg agency that writes natively in both languages and comes to your premises is worth its price if German weighs heavily in your patient base. If French and English are enough to start, or if you can hand German to a translator, a remote studio such as Kolonell delivers a complete site in 3 to 4 weeks for 2 700, 4 500 or 8 200 CHF, with a project manager reachable during your hours.
What should a private clinic website do in a bilingual city?
The HFR provides the canton's public hospital offer, and private clinics position themselves on speed, comfort and personal follow-up. For a women's health clinic, an orthopaedic clinic or an internal medicine centre, patients include Fribourg families, students and staff of the University, commuters working in Bern and German-speaking residents of neighbouring districts. Their first reflex is to check they will be seen in their language.
The website should therefore include:
- a visible language switcher and genuinely equivalent pages in French and German;
- for each doctor, consultation languages, FMH specialist title and days on site;
- care and follow-up pages written with restraint, with no guaranteed results;
- a page on basic insurance, semi-private and private supplementary cover and self-pay;
- an appointment request form that asks for no detailed medical data;
- directions from Fribourg station and nearby car parks.
Online booking connected to your software or a secure patient area is a custom application, quoted on request.
Fribourg agency, freelancer or remote studio: which criteria count in Fribourg?
| Criterion | Fribourg or Bern agency | Local freelancer | Kolonell (remote) |
|---|---|---|---|
| Bilingual FR and DE copywriting | Often native in both | Rarely in both | Native FR, DE via translator |
| Responsiveness during your hours | Same time zone | Same time zone | 1 to 2 h difference, dedicated project manager |
| Doctor approval process | On-site workshops | Informal exchanges | Video calls and scheduled written reviews |
| Build price | 12 000 to 32 000 CHF | 5 000 to 12 000 CHF | 2 700, 4 500 or 8 200 CHF |
| Domain and code ownership | To set in the contract | To set in the contract | In the clinic's name, by contract |
| Images of the clinic | Shoot often offered | Rarely | Not offered, local photographer |
| After delivery | Maintenance contract | Depends on availability | 3 months of support included, then quoted |
These ranges are a 2026 ballpark: public price pages of Fribourg and Bern agencies, minimum project sizes on Clutch.co profiles, freelance hourly rates published on Malt (around 85 to 135 CHF).
Which Kolonell tier fits which Fribourg clinic?
| Tier | Price | For which need | Plan on top |
|---|---|---|---|
| Starter | 2 700 CHF | Group practice or small clinic: a few key pages, contact form | Photos, German translation if needed |
| Growth | 4 500 CHF | Multi-specialty clinic: one page per specialty, doctor profiles, qualified forms | Photos, German translation |
| Premium | 8 200 CHF | Complete bilingual FR/EN site with a rich structure, ready for a German layer | German translation, photos |
| Included in all | Included | Project manager in your time zone, native FR or EN copy, delivery in 3 to 4 weeks, 3 months of support | Nothing |
| Outside the package | Quoted | Online booking, patient area, ongoing local SEO, maintenance after 3 months | Depends on scope |
| Payment | Bank transfer | 50 % at kickoff, 50 % at delivery | Nothing |
Over three years, with the same hypotheses for hosting (35 CHF per month) and maintenance (110 CHF per month), an agency at 20 000 CHF comes to about 27 220 CHF including photos, and Kolonell Premium to about 18 090 CHF, with a 3 200 CHF German translation and a 1 800 CHF photographer included in the calculation. Tiers are detailed on the international website offer.
What do the rules say for a Fribourg medical website?
The nLPD has been in force since 1 September 2023; health data is sensitive under it. For a women's health clinic, that means a minimal form, clear information on purpose and retention period, and encrypted transmission. The FMH code of professional conduct limits medical advertising to objective information, the Therapeutic Products Act bans consumer promotion of prescription medicines, and the cantonal Directorate of Health and Social Affairs oversees operating licences. For accessibility, target WCAG 2.2 AA in both languages. This is not legal advice.
When is a local agency preferable?
Kolonell does not come on site and does not produce photos or videos. A Fribourg or Bern agency is a better fit if:
- more than a third of your patients consult in German and you want a native writer from day one;
- you want a video shoot of your maternity unit, operating rooms or reception;
- your doctors prefer to review copy during workshops at your premises;
- your tender requires a supplier established in the canton.
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Which questions should you ask before signing?
- Do the French and German versions have the same structure and level of detail?
- Who reviews the medical copy, and in how many steps?
- Will the domain, code and hosting be in our name?
- Where are appointment requests stored?
- What does adding a page or a doctor cost after delivery?
To receive a written costing, request a free quote.
Mini case study
*Illustrative example.* Sophie W., medical director of a women's health clinic in Fribourg, receives a Bern agency offer at 24 000 CHF for an FR/DE site. She compares it with Kolonell Premium at 8 200 CHF, a German translation at 3 200 CHF by a Fribourg medical translator and a photographer at 1 800 CHF, so 13 200 CHF. The gap is 10 800 CHF. She spends about 12 hours on the project, translation review included, and launches the site in five weeks, translation included.
FAQ
Does a Fribourg clinic website have to be in German?
It is not a legal obligation, but a large share of regional patients speak German. Plan 2 500 to 4 000 CHF of professional translation if your provider does not write natively in German.
How much does a private clinic website cost in Fribourg?
As a 2026 ballpark, 12 000 to 32 000 CHF with an agency and 5 000 to 12 000 CHF with a freelancer. The Kolonell grid is fixed: 2 700, 4 500 or 8 200 CHF.
Can the form ask for medical information?
Best to keep it minimal: general reason, contact details, language. The nLPD has treated health data as sensitive since 1 September 2023.
How long does the project take?
Kolonell delivers in 3 to 4 weeks. Add 1 to 2 weeks for a German translation run in parallel.
What does support cover?
Three months of support after launch. Maintenance beyond that is quoted on request.
Let's scope your project. Tell us your specialties and the share of German-speaking patients and we will propose a CHF tier, delivered in 3 to 4 weeks. Request your free quote or see the international offer.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.