The verdict in three sentences
In Gibraltar, an operations and supply chain consultancy sells very tangible expertise (port and bunkering, cross-frontier flows with Spain, supply for retail and hospitality), and its website has to prove it in English, often in Spanish too. On a weighted scorecard, a local agency and a remote studio come out almost level: the result depends on how much weight you give to in-person workshops against price and speed. If your priority is a bilingual site delivered quickly on a controlled budget, the Premium tier at £6,900, the multilingual tier with languages set in the quote, is hard to beat; if you want weekly meetings in the room, stay local.
What should a supply chain consultancy publish?
The Rock is a small market where almost everything is imported, so logistics is a board-level topic. Your prospects are port and marine operators, distributors, hotel groups, online gaming firms that outsource procurement, and companies across the border in the Campo de Gibraltar. The pages that convert:
- One page per problem rather than per service: stock-outs, storage costs, frontier delays, single-supplier dependency.
- Quantified, anonymised case studies (days of stock saved, service levels), published with the client's written approval.
- A 6 to 8 question diagnostic that qualifies prospects before the first call; connecting it to your CRM or proposal tool is on quote.
- Consultant profiles listing sectors covered and certifications actually held.
- A Spanish version of key pages for Campo clients, if it genuinely serves your growth.
On compliance, Gibraltar applies its own GDPR (the "Gibraltar GDPR") and the Data Protection Act 2004, supervised by the Gibraltar Regulatory Authority: privacy notice, consent banner for non-essential cookies, a diagnostic that collects only useful data. Quantified references must stay verifiable, and the accessibility target is WCAG 2.2 AA. This is not legal advice.
How do you score the two options objectively?
Rather than gut feeling, a weighted scorecard. Scores from 1 to 5, weights out of 100.
| Criterion | Weight | Gibraltar agency | Remote studio (Kolonell) |
|---|---|---|---|
| In-person workshops | 15 | 5 (75) | 2 (30) |
| English copy quality | 10 | 4 (40) | 4 (40) |
| Spanish version | 10 | 4 (40) | 3 (30) |
| Price for scope | 20 | 2 (40) | 5 (100) |
| Delivery speed | 15 | 3 (45) | 5 (75) |
| Photo and video at the port and warehouses | 10 | 5 (50) | 2 (20) |
| Ownership and exit terms | 10 | 4 (40) | 4 (40) |
| Time zone overlap | 10 | 5 (50) | 4 (40) |
| Weighted total | 100 | 380, i.e. 3.80 | 375, i.e. 3.75 |
Overlap is good: Gibraltar runs on Central European Time, our team one hour earlier, and the project manager stays reachable in your hours. The tight result mainly shows that your own weights decide. Fill in the scorecard with your partners before requesting quotes.
What does each option cost, and over three years?
2026 ballpark based on typical agency quotes and public agency rate pages, for a 10 to 15 page site. Market maintenance is an assumption, not a Kolonell price.
| Option | Build | Delivery | Spanish version | Maintenance over 3 years (market assumption) |
|---|---|---|---|---|
| Gibraltar agency | £5,000 to £15,000 | 6 to 10 weeks | Often possible, 20 to 40% extra | £2,500 to £6,000 |
| UK boutique agency | £6,000 to £20,000 | 8 to 12 weeks | Through a translation partner | £3,000 to £7,500 |
| Costa del Sol agency | EUR 3,000 to 10,000, roughly £2,600 to £8,600 | 4 to 8 weeks | Native | £1,800 to £5,000 |
| Kolonell | £2,300 / £3,900 / £6,900 | 3 to 4 weeks | Premium tier, languages set in the quote | 3 months included, then on quote |
When does the local agency clearly win?
- Your lead partner wants to build the message in the room, whiteboard in hand, over several sessions.
- You need regular filming at the port or in warehouses, with access permissions handled locally.
- The website is one part of a wider brand programme (signage, brochures, trade shows).
Otherwise a remote studio is enough, especially when content is ready and sign-off is short. Questions to ask everyone: who holds the domain and hosting, who writes the Spanish, what maintenance costs after delivery, what dated schedule. To see the exact scope of each tier, check the international website offer.
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Mini case study
Illustrative example. Elena Ruiz runs Rock Flow Operations, four consultants who optimise stock and supply for distributors and hotels. Using the scorecard above, she gets 3.80 against 3.75. She then reweights to her real priorities: workshops 5 instead of 15, price 30 instead of 20.
- Local agency: 380 minus 50 plus 20 = 350, i.e. 3.50.
- Remote studio: 375 minus 20 plus 50 = 405, i.e. 4.05.
On budget: a local quote of £11,000 plus £3,500 for Spanish, so £14,500; Kolonell Premium at £6,900 with Spanish written into the quote, plus £700 for a local photographer, so £7,600. Gap: £6,900, reinvested in two filmed case studies.
FAQ
Is an English and Spanish site essential in Gibraltar?
No, but it helps if more than 25% of your prospects come from the Campo de Gibraltar or Spain. At Kolonell that is the Premium tier at £6,900, with languages set in the quote.
How long does a consultancy website take?
6 to 10 weeks with a local agency, 3 to 4 weeks with Kolonell once content is approved. Add a week for a Spanish version reviewed in-house.
Is the time difference a problem?
Only one hour with our team, and the project manager aligns with your hours. Workshops run as 60 to 90 minute video calls.
How do I publish case studies without exposing clients?
Remove names, precise locations and identifying volumes, keep percentage changes, and get written approval. Two or three cases are enough at launch.
What does a simple first site cost?
Starter begins at £2,300 and Growth is £3,900. Describe your scope on the free quote page for a detailed proposal.
Let's scope your project. An English and Spanish site for a Gibraltar supply chain consultancy, £3,900 to £6,900, delivered in 3 to 4 weeks. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.