The verdict in three sentences
For a luxury real estate agency in Luxembourg, the website lives on two things: flawless images and a viewing request path that inspires trust in an international clientele. A remote studio such as Kolonell builds the structure, the copy in English or French and the forms for 2 700 to 8 200 EUR, but does no photos or videos: you will need a local property photographer anyway. If you want a single partner for the site, filmed tours and sync with your listing software, a Luxembourg agency at 12 000 to 45 000 EUR remains a consistent choice.
What does an international buyer expect from a prestige property website in Luxembourg?
Luxembourg's high-end market mixes finance executives settled in Kirchberg or Cloche d'Or, EU civil servants, cross-border families trading up and foreign investors. Many read French, English and German, and discover your properties on the portals before typing your name. Your site then has to confirm: who you are, which neighbourhoods you know (Belair, Limpertsberg, Merl, Kirchberg), how you handle off-market properties.
Useful pages: team presentation and business licence, neighbourhood pages, a selection of properties with detailed sheets, a valuation page, a qualified viewing request (budget, timeline, financing), a discreet mention of confidential sales. Automatic sync with your listing software or the portals, and a private area for off-market properties, are custom development quoted on request.
Real reference: Kolonell built the trilingual FR/EN/AR site of Orven Properties (orvenproperties.com), an off-plan real estate advisory in Dubai for international investors, with project pages and investor guides.
Luxembourg agency, freelancer or remote studio: which criteria should you compare?
| Criterion | Web agency in Luxembourg | Freelancer (Luxembourg or Grand Est) | Kolonell (remote studio) |
|---|---|---|---|
| Time difference | None | None | 1 to 2 h, project manager reachable in your time zone |
| Meetings at your agency | Yes, in Kirchberg or the city | Possible | No, video calls |
| Copywriting languages | FR, DE, EN depending on team | Often only one | Native English or French, Premium bilingual FR/EN |
| Creation price, 2026 ballpark | 12 000 to 45 000 EUR | 5 000 to 15 000 EUR | 2 700 / 4 500 / 8 200 EUR |
| Domain, code and access | To write into the contract | Often vague | To write into the contract, .lu domain in your name |
| Photos, drone, video tours | Often offered | Rarely | Not offered, local property photographer |
| Listing sync | Frequent, sometimes included | Variable | Quoted on request |
These 2026 ballpark figures come from public price pages of Luxembourg agencies, minimum budgets on Clutch.co profiles and rates shown on Malt by freelancers in Luxembourg and Lorraine (often 70 to 120 EUR per hour). They are not a market study.
What total budget should you plan over three years?
We keep identical hypotheses for every column. Maintenance is a shared hypothesis; at Kolonell, it is quoted on request after the 3 included months of support. Listing sync is excluded everywhere so that like is compared with like.
| Item | Luxembourg agency | Freelancer | Kolonell Premium |
|---|---|---|---|
| FR/EN website creation | 30 000 EUR | 12 000 EUR | 8 200 EUR |
| German version, translator (hypothesis) | Included | 2 400 EUR | 2 400 EUR |
| Launch shoot (team, offices, 3 properties) | 2 500 EUR | 2 500 EUR | 2 500 EUR |
| Support after launch | Per contract | Per contract | 3 months included |
| Hosting and maintenance, 3 years (shared hypothesis) | 6 000 EUR | 6 000 EUR | 6 000 EUR |
| Three-year total | 38 500 EUR | 22 900 EUR | 19 100 EUR |
The tiers are detailed on the international website offer. Payment by bank transfer, 50 % at kickoff and 50 % at delivery.
When should you prefer a Luxembourg web agency?
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The remote studio is not always the right choice. A local agency is preferable if you want a single contract for the site, photos, drone and filmed tours, if your listing software must feed the site from day one, or if your partners insist on workshops in your offices. It is also the better option when the site must launch in three languages written by natives (French, German, English) within the same team. Finally, if your brand relies on video more than text, proximity to the film crew matters more than the price gap.
Which questions should you ask each provider?
- Will the .lu domain and hosting be in your name, with your own credentials?
- Does the contract provide for the assignment of code, copy and property sheet templates?
- How do the property sheets display energy performance and fees?
- Where are viewing requests stored, and for how long are they kept?
- Who updates sold properties, and how quickly?
- Does the site target WCAG 2.1 AA, and how is that checked?
Applicable framework: acting as a real estate agent in Luxembourg requires a business licence (autorisation d'établissement) issued by the ministry in charge of the Middle Classes; agents are also subject to anti-money laundering obligations, supervised by the Registration Duties, Estates and VAT Authority (AED). Listings must state the property's energy performance. Visitor data falls under the GDPR, overseen by the CNPD. The practical accessibility target is WCAG 2.1 AA. This is not legal advice.
You can send this questionnaire with your brief through a free quote request.
Mini case study
*Illustrative example.* Sophie L. runs a four-negotiator agency in Limpertsberg, handling properties from 1.5 to 6 million euros. A local web agency offers her 34 000 EUR, listing sync included, in 12 weeks. She compares it with Kolonell Premium at 8 200 EUR and a property photographer at 2 500 EUR, for 10 700 EUR, plus the sync quoted on request. As long as that quote stays below 23 300 EUR, the remote option is cheaper. To put the stakes in context: with usual fees around 3 % excluding VAT, a single 2 million euro sale represents about 60 000 EUR of revenue, more than either budget.
FAQ
Can Kolonell take the property photos? No, Kolonell does no photos, drone or video. A local property photographer costs, as a 2026 ballpark, a few hundred euros per property depending on size.
Can the site display our listings automatically? Yes, but sync with software or a portal is quoted on request. Without it, sheets are updated by hand, about 15 minutes per property.
How long until we are live? 3 to 4 weeks at Kolonell after receiving the content. A local agency more often announces 8 to 14 weeks.
Which tier suits a prestige agency? Premium at 8 200 EUR if you want a complete bilingual FR/EN site; Growth at 4 500 EUR is enough for a mainly English-speaking or French-speaking agency with one page per service.
What does support include? Three months after launch, with a project manager reachable in your time zone. Later maintenance is quoted on request.
Let's scope your project. List your neighbourhoods, your languages and the number of properties to feature, and we will propose the right tier in EUR, delivered in 3 to 4 weeks. Request your free quote or see the international offer.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.